#52: IKEA Effect: We Love What We Create
<p>Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions.</p> <p><a href="https://science-of-marketing.teachable.com/"><strong>The Science of Marketing Course: https://scienceofmarketing.teachable.com</strong></a></p> <p><a href="http://www.nudgepodcast.com/mailing-list" rel="ugc noopener noreferrer" target="_blank">Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list</a></p>
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Show Notes
Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list