#12: The science behind influencer marketing
<p>Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing.&nbsp;</p> <p>Messengers book: <a href="https://amzn.to/2maUW0z ">https://amzn.to/2maUW0z&nbsp;</a></p> <p>Buzzsumo blog: <a href="https://bit.ly/2m7ItdQ ">https://bit.ly/2m7ItdQ&nbsp;</a></p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p>
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Show Notes
Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing.
Messengers book: https://amzn.to/2maUW0z
Buzzsumo blog: https://bit.ly/2m7ItdQ
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list