#33: The Psychology of Price | Part One
<p>Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.&nbsp;</p> <p>Leigh's book The Psychology of Price: <a href="https://amzn.to/2Yc1lrE">https://amzn.to/2Yc1lrE</a></p> <p>Leigh's agency: <a href="https://www.irrationalagency.com/"><u><strong>https://www.irrationalagency.com/</strong></u></a></p> <p>Cognitive Economics Event: <a href="https://cognitiveeconomics.org/events/"><u><strong>https://cognitiveeconomics.org/events/</strong></u></a></p> <p>Sign up to our mailing list<strong>: </strong><a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p>
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Show Notes
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Cognitive Economics Event: https://cognitiveeconomics.org/events/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list