#54: Stop Listening to Customers?!
<p>Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland.</p> <p><a href="https://amzn.to/3oYTcDa"><strong>Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa</strong></a></p> <p><a href="https://www.thinkerbell.com/"><strong>Adam’s Agency Thinkerbell: </strong><u><strong>https://www.thinkerbell.com/</strong></u></a></p> <p><a href="https://scienceofmarketing.teachable.com/"><strong>The Science of Marketing Course: https://scienceofmarketing.teachable.com</strong></a></p> <p><a href="https://www.nudgepodcast.com/mailing-list"><strong>Sign up to the Nudge Mailing list: </strong><u><strong>www.nudgepodcast.com/mailing-list</strong></u></a></p>
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland.
Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa
Adam’s Agency Thinkerbell: https://www.thinkerbell.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list