#9: How to nudge people into voting, buying and recycling
<p>“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Martin about the powerful consistency principle.&nbsp;</p> <p>Link to Steve’s book Small Big https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258</p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p>
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Show Notes
“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Martin about the powerful consistency principle.
Link to Steve’s book Small Big https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list