#20: Debunking a marketing myth
<p>As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations to cafeteria designs.&nbsp;</p> <p>Phil's book Decoded: <a href="https://amzn.to/2EXoIMl ">https://amzn.to/2EXoIMl&nbsp;</a></p> <p>Phil's agency Decode: <a href="https://decodemarketing.com/en ">https://decodemarketing.com/en&nbsp;</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p>
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations to cafeteria designs.
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list