#37: When growth hacks fail | With Rand Fishkin
<p>Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing.</p> <p><a href="https://sparktoro.com/book">Lost and Founder, Rand's Book</a></p> <p><a href="https://sparktoro.com/">SparkToro Get a Free Trial</a></p> <p><a href="https://hbr.org/2007/07/if-brands-are-built-over-years-why-are-they-managed-over-quarters">HBR article</a></p> <p><a href="https://www.nudgepodcast.com/mailing-list">Sign up to the Nudge Mailing list</a></p>
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Show Notes
Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing.