#40: What Makes A Great Story?

<p>What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water.</p> <p><a href="https://www.amazon.co.uk/dp/B07ZKZ5DWF" rel="ugc noopener noreferrer" target="_blank">Blindsight book</a>. getbook.at/blindsight</p> <p><a href="https://www.popneuro.com/neuromarketing-bootcamp" rel="ugc noopener noreferrer" target="_blank">Sign up for Prince and Matt’s neuromarketing bootcamp</a> https://www.popneuro.com/neuromarketing-bootcamp</p> <p><a href="https://www.youtube.com/watch?v=LpJvuPOG40M" rel="ugc noopener noreferrer" target="_blank">TED Talk on Neuromarketing</a> https://www.youtube.com/watch?v=LpJvuPOG40M</p> <p><a href="https://www.youtube.com/watch?v=l1DmFPPVtRE" rel="ugc noopener noreferrer" target="_blank">TED Talk on Empathy</a> - https://www.youtube.com/watch?v=l1DmFPPVtRE</p> <p><a href="https://www.nudgepodcast.com/mailing-list" rel="ugc noopener noreferrer" target="_blank">Sign up to the Nudge Mailing list</a> - <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p>

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