Nudge

There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is. I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it. Blindsight book https://www.popneuro.com/book How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A Auralnauts backing music: http://bit.ly/3TWGeGe Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

News has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud. In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show. Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI Pete’s channel: https://www.youtube.com/@PeteJudo1 The Data Colada Articles: Part 1 - https://datacolada.org/109 Part 2 - https://datacolada.org/110 Part 3 - https://datacolada.org/111 Part 4 - https://datacolada.org/112

When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well. Please feel free to ignore my newsletter: https://www.nudgepodcast.com/mailing-list Kennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5 Check out Astroten: https://www.astroten.co.uk/ Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory

How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him? Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology. In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough. Paul Johnson Biography: https://tinyurl.com/2e8dpxa3 Andrew Roberts Biography: https://tinyurl.com/2p94v8rx “Capitol Crawl” Protests: https://tinyurl.com/yuu39vnk Access to the bonus Churchill episode here: https://tinyurl.com/bonus-ep-nudge

This episode is about 24 minutes in length. But I only want you to listen to just 17 minutes and 42 seconds of it. Tune in to learn why. Sign up to my newsletter (and access a future bonus subscriber only episode with Richard): https://www.nudgepodcast.com/mailing-list Check out Astroten: https://www.astroten.co.uk/ Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory

Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted charitable donations across the globe. Find out what it is in today’s episode of Nudge. Access the bonus episode: https://tinyurl.com/mrz355ch Jay’s YouTube: https://www.youtube.com/@CreatorScienceYT/videos Jay’s podcast: https://podcast.creatorscience.com/ Jay’s newsletter: https://creatorscience.com/subscribe/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better? Find out in today’s episode of Nudge. OB_S__Y is a cause of cancer ad: https://tinyurl.com/66hxjb8c My generation effect tweet: https://tinyurl.com/rfshfhmp My generation effect LinkedIn post: https://tinyurl.com/353r76zp My question-style Reddit ad: https://tinyurl.com/3y6x2jbj My Nudge episode on the question Reddit ad: https://tinyurl.com/ypda9jn5 Richard’s book: https://tinyurl.com/mrxduj97 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire. In this episode, I explain why people believed her (spoiler: it's due to behavioural science). My Halo Effect experiment: https://imgur.com/oV4REzq Harvard Labour Illusion study: http://bit.ly/41TWo73 Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8 Theranos sign outside their office: https://im.ge/i/7fjLHy Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/

There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences. Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best. Tom’s channel: https://www.youtube.com/@TomtheTaxiDriver Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/

Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us believe her. In this episode of Nudge, I study the psychology behind dishonesty and attempt to reveal the psychology of a liar. Dan Ariely’s book: http://bit.ly/3T2RTmx The Dropout podcast: http://bit.ly/3yuRXSy Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than mathematics. Today I chat with one of the world’s most popular card counters, Steven Bridges as we talk through how card counters use psychology to get an edge. Listen to the bonus episode: https://tinyurl.com/w6r3nfna Steven’s YouTube Channel: https://www.youtube.com/@stevenbridges Steven’s website: https://linktr.ee/stevenbridges Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

I asked one of the world's leading experts on happiness to share scientific tips for living a happier life. Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Check out my course: https://science-of-marketing.teachable.com/

In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations. Tune in to hear Professor Ayelet Fishbach and I share why groups can dampen our productivity, why dishonest leaders create dishonest teams, and how to convince a sane member of the public they’re flying through space while sitting in a room in Ipswich. YouTube video on Space Cadets: https://youtu.be/h42yAOm7vI4 Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 All the clips I’ve used on the show: Derren Brown Zombie https://youtu.be/x09PDP6YX7A?t=3211 Derren Brown Flight https://youtu.be/Qfo_HJ8TRpg?t=223 Derren Brown Guilty https://youtu.be/yUYdjZ_UPf4?t=216 Solomon Asch Study https://youtu.be/iRh5qy09nNw?t=65 Standing ovation: https://youtu.be/ft7mwyiPyIo?t=97 Candid Camera Elevator: https://youtu.be/TrTk6DsEJ2Q?t=14 Space Cadets One: https://youtu.be/h42yAOm7vI4?t=71 Space Cadets Two: https://youtu.be/U4RQKNwZMoE?t=475 Space Cadets Three: https://youtu.be/h42yAOm7vI4?t=1235 Space Cadets Four: https://youtu.be/8eB-2O8MxIM?t=180

Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes. Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_channel=HeroicImaginationTV Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Check out my course: https://science-of-marketing.teachable.com/

London black cab drivers memorise (almost) every road in the city. I wanted to know how. Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world. Tom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriver Full video of my attempt to name all 202 capitals: https://youtu.be/IAsyqI22m4g Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/

Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem. The Palau Pledge: https://bit.ly/3DcnfQZ Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Are you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhance memory and creativity? It’ll also make you more attractive, aid in weight loss and lower food cravings. It reduces the risk of heart attacks, strokes and diabetes, plus it improves your mental health and overall well-being. Sounds good, right? Well, tune in to hear what it is. Show notes: Dr Matthew Walker’s Book: https://www.sleepdiplomat.com/author Dr Matthew Walker’s Podcast: https://www.sleepdiplomat.com/podcast Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/

Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I look into the science behind overconfidence. We cover the confirmation bias, status, capitalism, communism, and why 100s of my listeners say they’re above-average cooks. My survey results: https://tinyurl.com/yc79c2kn Jonathan Haidt videos: Capitalism is freedom: https://www.youtube.com/watch?v=kOomUpEdLE4&ab_channel=EthicalSystems Capitalism is exploitation: https://www.youtube.com/watch?v=9B-RkNRGH9s&ab_channel=EthicalSystems Learn more about Will: https://willstorr.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Subscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ

Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to stay motivated at work, or perhaps you need to motivate your team. It’s hard. So, here are some tips on how to find your intrinsic motivation from an expert Professor Ayelet Fishbach, author of the bestselling motivational science book Get It Done. Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star Wars broke Hollywood, and a simple trick to get any job you want. Learn more about Will: https://willstorr.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Subscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ Credit to Lee Rosevere for the intro music: https://leerosevere.bandcamp.com/

In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the UN, we detail the communication strategies that made her message stand out and captivated audiences worldwide. We also examine the behavioural science principles behind her success and how you can apply these principles to your own messaging and activism. Tune in to learn more. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Consistency experiment: https://bit.ly/3sABZTU Input bias experiment: https://bit.ly/3sEPFgC Framing experiment: https://bit.ly/3TMKgA2 Information gap experiment: https://bit.ly/3DiGasA Authority bias experiment: https://bit.ly/3sF0G1A Nancy’s book: https://amzn.to/3DZTl23 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/

In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have altered the wars we fight in. Whether we like it or not, advertisements have changed our world, and in today’s Nudge. I’ll show you how. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/ Book: 20 Ads That Shook The World*: https://amzn.to/3Xw0e40 *Some of Twitchell's work has been criticized for plagiarism (although there's no evidence of plagiarism in this book). Learn more here: http://bit.ly/3TcAIPC

Curious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the potential drawbacks of relying on mere exposure and its implications for democracy. 20 Ads That Shook the World: bit.ly/3P8BsTM Pete Judo's YouTube: bit.ly/3uyXUvH Creative Mischief: bit.ly/3ux3kHN Julius Caesar Podcast: bit.ly/3Hksvoz Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments. You’ll learn what works, and what doesn't. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Scarcity experiment: https://bit.ly/3TZx2Qk Endowment experiment: https://bit.ly/3N6Gtey Loss aversion experiment: https://bit.ly/3FkN5Ea Social proof experiment: https://bit.ly/3gJMIJd Reciprocity experiment: https://bit.ly/3Txiqrv Nancy’s book: https://amzn.to/3TF73hp Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science). Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks stay #1, the persuasive trick that convinced jurors OJ wasn’t guilty, and the pitch Ronald Regan used to win the election. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book To Sell Is Human: https://amzn.to/3d9qFtD Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Listen to Nudge episode 74: https://bit.ly/3Q2Edpb Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love. Read Aaron’s book: https://thethingswelove.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/

MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each year, and he’s just 24. Today, I’ll explain how he did it. I’ll walk through the subtle yet significant psychological tactics MrBeast uses to draw in viewers and turn them into fans. MrBeast is probably the world’s greatest marketer, tune in to learn why. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 My labour illusion experiment: https://bit.ly/3drDobr My costly signalling experiment: ​​https://bit.ly/3BsrC8D My contrast effect experiment Google Survey results: https://bit.ly/3f9GTE5 My contrast effect experiment round-up: https://bit.ly/3SjxRlZ

According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into the psychology behind money, covering why scarcity beats abundance, learning if experiences trump materials, and determining what’s the best thing to spend money on to increase your happiness. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Kids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the housing ladder, and they’re snowflakes, lacking the resilience that older generations have. Or are they? Much of the conversation about Gen Zs and Millennials follows that trend, but is it right? And more importantly, is there any evidence to back it up? Join Phill Agnew and Bruce Daisley (bestselling author of Joy of Work and Fortitude) as they discuss if children really are less resilient, why schools should start later, how rugby players improved performance by 2.5%, and the best way to quit smoking. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Read Bruce’s book: https://amzn.to/3STOp56 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unparalleled marketing. But some of it is down to his persuasion techniques. Techniques that all of us can adopt. In this episode, you’ll learn how Steve Jobs persuaded the world using simple techniques that anyone can copy. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Access the bonus Steve Jobs episode here: https://bit.ly/3f7UD2f

I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persuasion, but he wasn’t super-human, he just used simple tactics that anyone can replicate. In this two-part series, we’re going to break down how he did it, starting by explaining the persuasion tactics he used to get what he wanted. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/ Book recommendations: Wanting by Luke Burgis: https://amzn.to/3i86PBb How to Change by Katy Milkman: https://amzn.to/3VpGDk9 Irrationality by Stuart Sutherland: https://amzn.to/3i2LuJA

Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the two rules behind every good story. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Listen to episode 40 of Nudge: https://bit.ly/3Mtgg9y JJ's podcast: https://apple.co/3g9d9Yw JJ's book: https://amzn.to/3VtgTnB Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Want to make a good decision? Don’t make it in the afternoon. In today’s show, NYT bestselling author Dan Pink explains the science behind perfect timing. We share the worst decision in the history of English football, why you shouldn’t go to the hospital after lunch, and how I made people 75% more likely to listen to this podcast. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Dan’s book When: https://amzn.to/3SCvgVs My fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz Episode 68 of Nudge: https://bit.ly/3d6PCWi Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. The reason why can explain what we choose to buy today, how much we’re willing to spend, and what we think of brands. On today’s show, I’m joined by professor Matt Johnson as we discuss why branded painkillers work better, how Nike golf clubs drive further, why Ray-Ban sunglasses are perceived as better, and how brands literally change what we think. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Matt’s book: https://amzn.to/3qJ9McK Matt's LinkedIn: https://www.linkedin.com/in/mattjohnsonisme/ Matt's Twitter: https://twitter.com/mattjohnsonisme Matt's Personal Website: neuroscienceof.com Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I share how behavioural science can be applied at work. You’ll hear from experts Bruce Daisley and Steve Martin on how to be more productive, how to give feedback and where ‘yes men’ get it wrong. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Bruce Daisley on Nudge: https://bit.ly/3Hv05EI Joy of Work book: https://eatsleepworkrepeat.com/book/ Steve Martin on Nudge: https://bit.ly/3K7TstF Bottom Line, BBC Radio 4: https://bbc.in/3C5s0dk Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. 40% of work is a “selling activity” according to Gallup. It might not involve selling a product but involves persuading, convincing and influencing someone. In today’s show, I’m joined by Luis and Fonzi the BizBros from Content is Profit who walk through their sales history. You’ll learn how to get a better deal when negotiating, a better way to ask for someone’s number and the best elevator pitch of all time. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Follow @BizBrosCo: https://twitter.com/bizbrosco Check out Content Is Profit: www.contentisprofit.com Listen to me on Content Is Profit: https://bit.ly/3CRp3iw Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list To Sell Is Human: https://amzn.to/3Ct6hMP

Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks. Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR The data behind the TikToks: https://bit.ly/3vd5QUg Robert Cialdini’s Pre-Suasion: https://amzn.to/3OvEYFB Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t know how he convinced a continent’s population to follow him. Or how he made the region’s largest army adore him. In this episode, you’ll learn the leadership tactics that took Julius Caesar to the top. You’ll hear the methods he used to convince and influence others. You’ll discover applicable practices that you can use, and you’ll even hear the real reason why the humble potato is so popular. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 How To Take Over The World (Julius Caesar): https://bit.ly/3MPXkC8 My costly signalling experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.png Listen to episode 63: https://bit.ly/3TnCKeN Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022 French train station app-style departure board: https://imgur.com/a/0YoahRE “Looking for a graphic designer?” billboard: https://bit.ly/3RYZsZV Mike’s Twitter: https://twitter.com/MikeDHughes Ella’s Twitter: https://twitter.com/ellajenkins95 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t listen to a doctor? Well, you could turn to behavioural science. On today’s show with behavioural science experts from Ogilvy, Ella Jenkins and Mike Hughes, we share how to make healthy yoghurt more appealing, how to get millions of Indian children to wash their hands, and how to improve your memory. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022 Nomadic Yoghurt Packaging: https://imgur.com/a/Q6Q51sB Huel’s anchoring ad: https://imgur.com/a/AjGNDQ5 Mike’s Twitter: https://twitter.com/MikeDHughes Ella’s Twitter: https://twitter.com/ellajenkins95

Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’s show, Bruce Daisley walks through his investigation into grit and growth mindset and shares his findings. He’ll also share studies on how to keep cancer-ridden rats alive (without medicine), how to actually help a friend who’s having a stressful time at work, and what actually makes someone resilient. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Read Bruce’s book: https://amzn.to/3STOp56 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Listen to episode 22 of Nudge: https://bit.ly/3C414N7

There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s definitely not 10,000 hours of training). In today’s Nudge, you’ll hear bestselling author Bruce Daisley explain why lottery winners are unhappy, why the 10,000 hours rule isn’t true and the trait that drives Olympic gold medal winners. Just a heads up, this episode contains conversations about childhood trauma. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Read Bruce’s book: https://amzn.to/3STOp56 Listen to episode 21 of Nudge: https://bit.ly/3JTMwRY Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Barnum Reddit ads: https://imgur.com/a/BsCwx7n Barnum Reddit ads results: https://imgur.com/a/iEB4W79 Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list

Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but also by using psychological mind games to motivate his players and undermine his opposition. In this episode, I share interviews with Mourinho to pick apart why he used mind games, what he aimed to achieve, and whether or not they really worked. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Follow me on Twitter: https://twitter.com/p_agnew Connect with me on LinkedIn: https://bit.ly/3mcmaiZ

There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Exclusive access to the next episode with Dan: https://bit.ly/3Qp3JFv

Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book, the Power of Regret: https://amzn.to/3bjKzSb Listen to episode 61 of Nudge: https://bit.ly/3bqj4WP Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO Vanessa’s book: https://www.vanessabohns.com/ Follow Vanessa on Twitter: https://twitter.com/profbohns Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list