Nudge

I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Zoe’s book: https://bit.ly/3ajysn6 Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoU Dan Pink eventually says yes: https://imgur.com/a/X24SGBu Zoe’s website: https://www.zoechance.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Follow me on Twitter: https://twitter.com/p_agnew Connect with me on LinkedIn: https://bit.ly/3mcmaiZ Listen to 5 highly effective negotiations tactics: https://bit.ly/3mCMnHI

You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Zoe’s book: https://bit.ly/3ajysn6 Zoe’s website: https://www.zoechance.com/ Watch Veritasium’s video on The Science of Thinking: https://bit.ly/3MmynMY Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Listen to episode 11: https://bit.ly/3O52fOR

At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Halo Effect Experiment Results: https://imgur.com/oV4REzq

As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sam’s book: https://linktr.ee/evolutionaryideas Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i Intermache’s freshest orange juice: https://imgur.com/a/P0rv140 My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we should look at other fields like biology and psychology. That’s what today’s guest Sam Tatam, head of Behavioural Science at Ogilvy, argues. Join us as we discuss biomimicry, the energy provider that told customers not to buy and the brown M&M clause. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sam’s book: https://linktr.ee/evolutionaryideas The Regulars Wall: https://imgur.com/a/ICuQgpl Katz Tip Counter: https://imgur.com/a/1sXlQDU Octopus Energy telling customers ‘not to switch’: https://imgur.com/a/gBni8tA Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Question one: https://imgur.com/a/EmYmJPy Question two: https://imgur.com/DnrsQxV Question three: https://imgur.com/a/mZFmaoo Maddie’s book Change for Better: https://bit.ly/37gTdyu Follow Maddie on Twitter: @maddie_croucher Sign up to the Nudge newsletter: https://www.nudgepodcast.com/mailing-list

All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Karla's website: https://kstarr.com/ Karla's substack: https://substack.com/profile/873539-karla-starr Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/ Pete's Twitter: https://twitter.com/pete_dyson Learn more about Pete's work: https://www.transportforhumans.com/ Phill's Twitter: https://twitter.com/p_agnew Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list The Rock Paper Scissors paper: https://arxiv.org/pdf/1404.5199v1.pdf IPA paper on checking your fire alarms: https://bit.ly/3h8K0tq My fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz

I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Octopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2 Dishoom’s matka: https://imgur.com/a/Wx8yy9B Amazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujO The foot-in-the-door poster: https://imgur.com/a/MrdPLJA

Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Vanessa’s book: https://www.vanessabohns.com/ The Amazon link to Vanessa’s book: https://amzn.to/3KOtxXW Follow Vanessa on Twitter: https://twitter.com/profbohns Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. She explains why we underestimate how many people like our company, why we overestimate how social our friends are, and how we change our views depending on who we’re talking to. Tune in and I guarantee you’ll learn something surprising about yourself. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Vanessa’s book: https://www.vanessabohns.com/ Follow Vanessa on Twitter: https://twitter.com/profbohns Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New York elections aren't fair, how two products with the same description are viewed differently, and the subconscious advantage every salesperson needs. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman Barrett—who’s among the top one percent most-cited scientists in the world—explain why the debate is pointless. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/

There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard brain”. It’s all bollocks. To debunk these marketing myths and give you everything you need to call bullsh*t, check out this episode with Lisa Feldman Barrett. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/

What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.com) to discuss his favorite marketing examples. We discuss the marketing genius behind Wordle, Bob Bob Ricard, meat-free diets, Ben Foster’s YouTube channel, NordVPN, and Jack Grealish’s socks. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list Marketing Examples: https://marketingexamples.com/ Copywriting Examples: https://marketingexamples.com/inspiration Harry’s Twitter: https://twitter.com/harrydry

I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively. Jason's blog: jasoncollins.blog Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and Alex Chesterfield on the science behind changing someone's mind. Listen to learn why facts don't win arguments, how asking questions is a mind-changing superpower, and the proven tactics to change minds. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954

In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osborne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to crash. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954

480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won’t forget. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Join me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill

The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can nudges help? Will small behavior changes have a big enough impact. I’m joined by Lis Costa, Senior Director at the Behavioural Insights Team to find out. Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Sign up to Wren and offset your carbon emissions: https://bit.ly/3AUWy0o

Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about what happened when I sent 500 people an ‘accidental’ picture of a cute dog, the weird strategy that helped Australia win their first Winter Olympic gold, and why I told people that my podcast was crap. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/245c851bde The Science of Marketing Course: https://scienceofmarketing.teachable.com

We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9 The Science of Marketing Course: https://scienceofmarketing.teachable.com

Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/e3a28121c1 The Science of Marketing Course: https://scienceofmarketing.teachable.com

There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own. Over the next four episodes, I’ll attempt to grow this show by experimenting with nudges. Listen to this episode on social proof and learn why dozens unsubscribed to my mailing list, what happened when 300,000 people saw my ad, and why everyone, from theatre lovers to Issac Newton falls for social proof. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/8399c61a76 The Science of Marketing Course: https://scienceofmarketing.teachable.com

60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online. Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job. Melina’s book: https://amzn.to/3iP5ITE Get a free chapter: https://thebrainybusiness.com/nudge Melina’s podcast: https://thebrainybusiness.com/podcast/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re entering the Rory Sutherland Nudge Clinic, the place people go for counter-intuitive ideas. Listen to learn the smartest way to run a cafe, how to stop people drink driving, and how to persuade your parents. Rory’s book Alchemy: https://amzn.to/3chAK3u The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend. This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally. At least that’s what my guest Rory Sutherland thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively. Rory’s book Alchemy: https://amzn.to/3chAK3u The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

We’ve all heard advice on beating anxiety. We’re told to vent our frustrations, to break down and analyze the problem, sometimes we’re told to try and forget about it or move on. But what does science say? Today I’m joined by Ethan Kross, author of the national bestseller Chatter. We discuss the surprising truths about beating stress and anxiety. Ethan's book Chatter: https://www.ethankross.com/chatter/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

What do you do when you get stressed out? Do you work through exercises and routines to solve the problem, or do you hope it’ll go away? Most of us wait for the experience to pass, but we shouldn’t. In today’s show, bestselling author Ethan Kross talks through why we get stressed and three proven tactics to beat it. Ethan's book Chatter: https://www.ethankross.com/chatter/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask. Louis' podcast: https://www.everyonehatesmarketers.com/podcast Louis' newsletter: https://www.everyonehatesmarketers.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be different. But how? In today’s show, Louis Grenier explains how to be radically differentiated - to capture attention and grow your business. Louis' podcast: https://www.everyonehatesmarketers.com/podcast Louis' newsletter: https://www.everyonehatesmarketers.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date. The Science of Marketing Course: https://scienceofmarketing.teachable.com Link to Joseph's book Messengers: https://amzn.to/2maUW0z Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread adoption, it's worth exploring if the nudge still affects consumers. In today's episode, we take a look at the history of charm pricing, explore case studies of businesses that have used it, and ask if it's something you should try. The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Read Priceless by William Poundstone: https://amzn.to/3zh0wzJ

Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change highlighting some crucial marketing tips. Bri’s website: https://www.briwilliams.com/ Bri’s Influencing Action Course: https://www.briwilliams.com/about-influencing-action-course The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer. Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa Adam’s Agency Thinkerbell: https://www.thinkerbell.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland. Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa Adam’s Agency Thinkerbell: https://www.thinkerbell.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Think about all the decisions you’ve made in your life. Deciding where to work, agreeing to go on that first date with your spouse, asking for fries with your burger. We like to think all of these decisions are considered and thought through. In today’s show, Tim Ash explains how most of our decisions aren’t rational. Instead, they are dictated by evolutionary traits developed thousands of years ago. Tim’s website: Timash.com Tim’s book: Primalbrain.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions. The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patrick Fagan, a former Cambridge Analytica employee to discuss whether personalized ads work, what effect advertising has on our life satisfaction and why digital advertisements may be an improvement on traditional marketing. Patrick's book #Hooked: https://amzn.to/3pihg4d Patrick's website: https://www.patrickfagan.co.uk/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

What is the best way to learn about someone's personality without meeting them. Is it by talking to their spouse? Or is it by looking at their Facebook profile? Research suggests that Facebook knows more about our personality than our closest loved ones. Data about each of us on Facebook can be used to predict our behavior helping marketers learn what we buy, what we like, and what we believe. But how much of this is science fiction? To figure that out, I chat with Patrick Fagan, former Lead Psychologist at Cambridge Analytica about the power of online data. Patrick's book #Hooked: https://amzn.to/3pihg4d Patrick's website: https://www.patrickfagan.co.uk/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

For many, marketing is about getting as many people as possible to sign up for your product or service. It’s about getting people through the door. However, that’s just part of the process. To run an effective business you have to make sure the customer sticks around and you have to make sure you attract the right customer. In this episode, Ramli John walks through his tips to help customers onboard and keep them hooked on your product. Ramli’s podcast: https://growthtoday.fm/ Ramli’s site: https://ramlijohn.com/ Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots. April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome Follow April on Twitter: https://twitter.com/aprildunford Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of us struggle. In this episode, I chat with positioning expert April Dunford on why that is and her plan to solve it. The Science of Marketing Course: https://scienceofmarketing.teachable.com April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome Follow April on Twitter: https://twitter.com/aprildunford Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

The Science of Marketing Course: https://scienceofmarketing.teachable.com Marketing is tough. 25% of all marketing budget is wasted. Most marketers don't know the science behind what works. The Science of Marketing course, created for Nudge listeners, is here to solve that. This four-part course reveals how behavior science and consumer psychology can boost each stage of the marketing funnel. In the course, host Phill Agnew references peer-reviewed studies, cited sources, and fantastic examples from Nudge guests to help you improve your work. Discover the science behind great marketing today: Sign up to the free course today: https://science-of-marketing.teachable.com/

In this special end of year episode we revisit some of the best insights shared on the show in 2020. We hear how to ask your customers the right questions, how to plan for 2021 and how to overcome burnout and stress in your job. Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

There’s endless advice for entrepreneurs out there. It's overwhelming. With so many success stories it’s hard to know who to follow. In this episode, I debunk many of those stories and reveal the real science behind success. I’m joined by Melina Palmer, host of the Brainy Business podcast and we discuss three lessons, backed by science, that every entrepreneur should know. Melina’s podcast, Brainy Business: thebrainybusiness.com/podcast/ Melina’s courses and certifications: thebrainybusiness.com/courses/ Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expected. In this episode, I chat with Dr Michael Hallsworth, managing director of the BIT North American about some empirical evidence that reveals if nudges really work. Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation. If you want someone to do something just pay them, right? My guest today, Dr Michael Hallsworth managing director of the BIT North American unit shares a different point of view. Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list