Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022
French train station app-style departure board: https://imgur.com/a/0YoahRE
“Looking for a graphic designer?” billboard: https://bit.ly/3RYZsZV
Mike’s Twitter: https://twitter.com/MikeDHughes
Ella’s Twitter: https://twitter.com/ellajenkins95
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list