#60: How not to suck at customer interviews
<p>Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask.&nbsp;</p> <p><a href="https://www.everyonehatesmarketers.com/podcast" rel="ugc noopener noreferrer" target="_blank">Louis' podcast: https://www.everyonehatesmarketers.com/podcast</a></p> <p><a href="https://www.everyonehatesmarketers.com/" rel="ugc noopener noreferrer" target="_blank">Louis' newsletter: https://www.everyonehatesmarketers.com/</a></p> <p><a href="https://science-of-marketing.teachable.com/" rel="ugc noopener noreferrer" target="_blank">The Science of Marketing Course: https://scienceofmarketing.teachable.com</a></p> <p><a href="http://www.nudgepodcast.com/mailing-list" rel="ugc noopener noreferrer" target="_blank">Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list</a></p>
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Show Notes
Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask.
Louis' podcast: https://www.everyonehatesmarketers.com/podcast
Louis' newsletter: https://www.everyonehatesmarketers.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list