#65: Failures (and wins) from using nudges in marketing
<p>It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job.</p> <p><a href="https://amzn.to/3iP5ITE" target="_blank">Melina’s book</a>: <a href="https://amzn.to/3iP5ITE" target="_blank">https://amzn.to/3iP5ITE</a></p> <p><a href="https://thebrainybusiness.com/nudge" target="_blank">Get a free chapter</a>: <a href="https://thebrainybusiness.com/nudge"><u>https://thebrainybusiness.com/nudge</u></a></p> <p><a href="https://thebrainybusiness.com/podcast/" target="_blank">Melina’s podcast</a>: <a href="" target="_blank">https://thebrainybusiness.com/podcast/</a></p> <p><a href="https://scienceofmarketing.teachable.com" target="_blank">The Science of Marketing Course</a>: <a href="https://scienceofmarketing.teachable.com" target="_blank">https://scienceofmarketing.teachable.com</a></p> <p><a href="//www.nudgepodcast.com/mailing-list" target="_blank">Sign up to the Nudge Mailing list</a>: <a href="//www.nudgepodcast.com/mailing-list" target="_blank">www.nudgepodcast.com/mailing-list</a></p>
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job.
Melina’s book: https://amzn.to/3iP5ITE
Get a free chapter: https://thebrainybusiness.com/nudge
Melina’s podcast: https://thebrainybusiness.com/podcast/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list