#63: Rory Sutherland | Why counter-intuitive thinking wins

<p>Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend.</p> <p>This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally.</p> <p>At least that’s what my guest <a href="https://twitter.com/rorysutherland"><u>Rory Sutherland</u></a> thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively.</p> <p><a href="https://amzn.to/3chAK3u"><strong>Rory’s book Alchemy: </strong><u><strong>https://amzn.to/3chAK3u</strong></u></a></p> <p><a href="https://science-of-marketing.teachable.com/"><strong>The Science of Marketing Course: </strong></a><a href="https://scienceofmarketing.teachable.com/"><strong>https://scienceofmarketing.teachable.com</strong></a></p> <p><a href="http://www.nudgepodcast.com/mailing-list"><strong>Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list</strong></a></p>

Nudge