#66: The dark nudges behind digital manipulation
<p>60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online.</p> <p><a href="https://bit.ly/3zKJv0Z" target="_blank"><u>Read Lis’s and David Halpern’s paper:</u></a><a href="https://bit.ly/3zKJv0Z"><u> </u></a><a href="https://bit.ly/3zKJv0Z" target="_blank"><u>https://bit.ly/3zKJv0Z</u></a></p> <p><a href="https://twitter.com/Lis_Costa_"><u>Follow Lis on Twitter: https://twitter.com/Lis_Costa_</u></a></p> <p><a href=" https://scienceofmarketing.teachable.com" target="_blank">The Science of Marketing Course:</a><a href=" https://scienceofmarketing.teachable.com" target="_blank"> https://scienceofmarketing.teachable.com</a></p> <p><a href="//www.nudgepodcast.com/mailing-list" target="_blank">Sign up to the Nudge Mailing list: </a><a href="//www.nudgepodcast.com/mailing-list" target="_blank">www.nudgepodcast.com/mailing-list</a></p>
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Show Notes
60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online.
Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z
Follow Lis on Twitter: https://twitter.com/Lis_Costa_
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list