#68: The Peak-End Rule | And the supermarket that destroyed communism
<p>Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.</p> <p><a href="https://astounding-thinker-8472.ck.page/e3a28121c1">Sign up to the mailing list and get all the resources:</a> <a href="https://astounding-thinker-8472.ck.page/e3a28121c1">https://astounding-thinker-8472.ck.page/e3a28121c1</a></p> <p><a href="https://scienceofmarketing.teachable.com/">The Science of Marketing Course:&nbsp;https://scienceofmarketing.teachable.com</a></p>
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Show Notes
Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/e3a28121c1
The Science of Marketing Course: https://scienceofmarketing.teachable.com