#58: Why brands should flaunt their flaws
<p>You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.</p> <p><a href="https://science-of-marketing.teachable.com/"><strong>The Science of Marketing Course: https://scienceofmarketing.teachable.com</strong></a></p> <p>Link to Joseph's book Messengers: <a href="https://amzn.to/2maUW0z" rel="ugc" target="_blank">https://amzn.to/2maUW0z</a></p> <p><a href="http://www.nudgepodcast.com/mailing-list" rel="ugc noopener noreferrer" target="_blank">Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list</a></p>
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Show Notes
You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list