#48: April Dunford on Nailing Product Positioning
<p>All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots.</p> <p><a href="https://www.aprildunford.com/obviously-awesome"><u>April’s book Obviously Awesome: https://www.aprildunford.c</u><u><strong>om/obviously-awesome</strong></u></a></p> <p><a href="https://twitter.com/aprildunford"><u><strong>Follow April on Twitter: https://twitter.com/aprildunford</strong></u></a></p> <p><a href="http://www.nudgepodcast.com/mailing-list"><u><strong>Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list</strong></u></a></p>
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Show Notes
All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots.
April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome
Follow April on Twitter: https://twitter.com/aprildunford
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list