CX Insider - Customer experience leaders sharing insights and ideas for customer service success

Nigeria is currently undergoing a tumultuous time with the introduction of a new currency and a governmental push towards a cashless society. This environment has created all kinds of financial pain points for customers, thus calling for greater understanding and maturity of CX. Ubong Nkanta, Global Head of Customer Experience Governance for one of Nigeria's top 4 leading banks, shares his insights on the situation and explores the idea of CX maturity, in Episode 86 of the CX Insider Podcast. Watch on YouTube - https://www.youtube.com/@cxinsiderpodcast Connect with Ubong - https://www.linkedin.com/in/ubong-nkanta/ Become a CX Insider - https://www.linkedin.com/company/cx-insider/ Thank you to our sponsor - https://www.acftechnologies.com

In the modern age, one of the fundamental elements of work and content consumption is audio. Music. Speech. Sounds. Every day, we listen to digital audio. But do we ever stop and analyse how the quality of that audio is affecting us? In this podcast, IRIS Audio Technologies' COO, Tom Darnell, walks us through some ear-opening findings about the role and impacts of audio quality on the customer and employee experience. The results will change the way you hear. Watch on YouTube - https://www.youtube.com/@cxinsiderpodcast Connect with Tom - https://www.linkedin.com/in/tomdarns/ Discover Clarity - https://iris.audio/clarity-enterprise Become a CX Insider - https://www.linkedin.com/company/cx-insider/ Thank you to our sponsor - https://www.acftechnologies.com

Ed is the Head of Customer Experience for online cycling retailer WiggleCRC. He's also worked for a range of brands with super-high customer loyalty including Explore Worldwide, Royal Caribbean Cruises, and Pret a Manger - during their revolutionary launch of the coffee subscription service in 2020. In this episode, we explore the similarities and differences between those brands, what makes customers loyal, and how these tips can be applied to any CX strategy. Tune in now for the unmissable customer experience insights you won't find elsewhere. Watch on YouTube - https://www.youtube.com/@cxinsiderpodcast Connect with Ed - https://www.linkedin.com/in/edward-deason/ Become a CX Insider - https://www.linkedin.com/company/cx-insider/ Thank you to our sponsor - https://www.acftechnologies.com

HSBC is the largest bank in Europe, with 2.93 trillion USD in assets, as of December 2021. In this episode, we speak to their Head of Global Brand Experience - Donata Peksa herself. Join us as we explore the issues of diversity and inclusion, through the lens of transparency and CSR. We also touch on other key topics including sustainability and the cost-of-living crisis, linking each point back to the fundamental condition of customer experience, and how to deliver brand excellence in a matrix world. Connect with Donata - https://www.linkedin.com/in/donata-peksa-phd-8b0a232/ Become a CX Insider - https://www.linkedin.com/company/cx-insider/ Thank you to our sponsor - https://www.acftechnologies.com

Česká spořitelna is the Czech Republic's largest bank, but that doesn't hold them back from placing a core focus on the intimacy and quality of each customer's experience. Listen in to find out how they prioritise CX across the organisation's various branches, how they educate customers in financial literacy, and why this practice is highly valuable. Featuring Monika Hruba, Česká spořitelna's Chief Financial Health and CX Officer. Connect with Monika - https://www.linkedin.com/in/monikahruba/ Become a CX Insider - https://www.linkedin.com/company/cx-insider/ Thank you to our sponsor - https://www.acftechnologies.com

In our first episode of 2023, we sat down with Duncan - CEO and Head of Innovation at Pomegranate, the behavioural experience agency who use neuroscience to create ethical customer journeys. Join us as we explore the dark practices of neuromarketing, how biases inform customer purchases, and why behavioural segmentation is superior. Connect with Duncan - https://www.linkedin.com/in/duncan456/ Become a CX Insider - https://www.linkedin.com/company/cx-insider/ Thank you to our sponsor - https://www.acftechnologies.com

Tribal Worldwide is a brand experience agency, specialising in creating the Total Experience for its clients by incorporating the six key pillars of CX. As their Chief Experience Officer, Yasmin Borain is highly passionate about emotion design and studying human behaviour to build blended customer experiences and shape the future of retail. Join us in the final episode of 2022, as Adam and Valentina talk to Yasmin about emotion design and how it can power blended experiences. We'll be hibernating over the holiday period, charging up to make 2023 our best year yet! Connect with Yasmin - https://www.linkedin.com/in/yasminborain/ Become a CX Insider - https://www.linkedin.com/company/cx-insider/

In a time of economic recession, customers are becoming more price-sensitive and wary of their relationships with brands. This creates a formidable challenge for companies seeking to maintain trust and loyalty with their customers, especially in the insurance industry. Hear Piers Watson, Head of Customer Experience at NFU Mutual, discuss how this hurdle can be overcome, with unmissable perspectives on customer relationships and how to do things right before doing the right thing. Connect with Piers - https://www.linkedin.com/in/piers-watson-a6862b1/ Join our community - https://www.linkedin.com/company/cx-insider/

BCR, the second-largest bank in Romania, is striving to optimise customer experience in a post-COVID era - when many customers are returning to physical services over the convenience of digital. Andrei Calin, Head of BCR's Customer Experience, discusses this shift and explores why researching consumer psychology could be the key to mastering CX in banking. Connect with Andrei - https://www.linkedin.com/in/andrei-calin/

Lysa Hardy is not only the Chief Marketing Officer and Managing Director of Hotel Chocolat, the British luxury chocolatier, but she's also a Non-Executive Director for a property investment company, and the co-founder of her own skincare brand. Above all, Lysa has 4 kids. How does she balance it all? In this episode, we dive into the secrets to leading a sustainable and prosperous life at home and at work. We cover topics including women in business, entrepreneurship, and compromise. We also explore Hotel Chocolat's excellent sustainability program and why it works. Hint: it's all about people! Tune in to discover more. Connect with Lysa - https://www.linkedin.com/in/lysa-hardy/

COVID-19 has left a drastic impact on the relationship between digital and face-to-face banking. Mona Ibrahim, Specialist in Service Quality and Voice of Customer at the National Bank of Egypt, explores this change through the area of customer feedback, with insights into the best practices, approaches to complaints, categorisation tactics and data metrics. Connect with Mona - https://www.linkedin.com/in/mona-ibrahim-98339918b/

In this episode, Valentina and Greg talk to Chief Experience Officer Benoit Soucaret, from Merkle! Benoit explores the concept of the metaverse and what it actually means for consumers and businesses today. He dives into the metaverse's security and legal concerns, potential applications, and the impact it will have on customer experience. Connect with Benoit on LinkedIn! Benoit Soucaret - https://www.linkedin.com/in/benoitsoucaret/

In this episode, Valentina and Greg talk to experts from Santander Global T&O: Jorge Fernandez, Service Specialist, and Javier Hernandez, Project Delivery Manager. Jorge and Javier explain the concept of the Internet of Things with its application in banking and describe the future of banking services in the retail environment. They also touch on the connection between IoT and sustainability and put the evolution of IoT into a global perspective. Connect with Jorge and Javier on LinkedIn! Jorge Fernandez - https://www.linkedin.com/in/jorge-fernandez-villa-profesional-informatico/ Javier Hernandez - https://www.linkedin.com/in/javier-d%C3%ADaz-hern%C3%A1ndez-53b5b326/

Sham Aziz, Head of Customer Service at Selfridges, joined Adam and Valentina to talk about his formula for great customer service. We dive into the latest tech trends, customer personas and brand equity. Sham provides his honest opinion on artificial intelligence and channel shifting. Connect with Sham - https://www.linkedin.com/in/shamasaziz/

Mats Bredborg, Head of Customer Cluster Utility at Volvo Construction Equipment, talks to Valentina and Adam about his sustainability mission in the construction industry. Mats elaborates on the technical difficulties of sustainability transformation and the importance of empowering their employees to opt for greener choices. Valentina and Adam ask Mats to walk them through their Net Zero strategy, from vision to implementation and reporting. Connect with Mats - https://www.linkedin.com/in/matsbredborg/

Many articles on Google say that embedded finance is changing the world. Is it a real deal or just a buzzword? Spiros Margaris, Founder of Margaris Ventures and No.1 Fintech, Blockchain and AI influencer, gives Valentina and Alex an honest opinion on the future of fintech, banking and retail. Spiros provides insightful examples and simple analogies. Margaris also explains why you should let your children be bored. Find out more about Spiros here: www.margarisventures.com Email: [email protected] LinkedIn: https://www.linkedin.com/in/spirosmargaris/ Twitter: https://twitter.com/SpirosMargaris

Aymen Ismail, Head of Customer Engagement Solutions at smart Europe GmbH, says customer journey should be effortless and convenient. He talks to Adam and Valentina about driving change in the industry and utilising data to create a true omnichannel experience for the modern customer. Aymen's passion for people and cultures enabled him to gain experiences in various industries in multiple countries. Connect with Aymen - https://www.linkedin.com/in/aymenismail/

In the world of online, written language is one of the most important types of communication. In today’s episode, Greg and Valentina talk to Harry Ashbridge, Head of CX & Writing at Monzo, who explains how businesses use language to communicate with their customers in the English-speaking world. In order to understand that, we need to go thousands of years back to Roman Britain. Connect with Harry - https://www.linkedin.com/in/harryashbridge/ 02:10 - Introduction of Harry | 08:48 - History of English | 17:11 - Language & CX | 20:30 - Using language to build trust | 27:08 - Internal communication | 35:05 - Tips & advice | 40:52 - Rapid fire questions

What is the future of work? How will AI impact frontline workers in the public sector? Dr Stephen Jeffares from the University of Birmingham asked public sector workers what they think of digital technology and artificial intelligence. And it's really interesting. Read more about Stephen's research - https://link.springer.com/book/10.1007/978-3-030-54084-5

War, inflation, energy bills, labour shortage… How do we deal with all of this? Leadership expert Meridith Elliott Powell talks to Greg and Valentina about this topic and advises the audience on what to do in times of uncertainty and how to turn their fears into opportunities. Check out Meridith's website - https://meridithelliottpowell.com/ Learn more about her latest book - https://www.amazon.co.uk/Thrive-Strategies-Uncertainty-Competitive-Advantage-ebook/dp/B08XBN7SDN/ref=sr_1_4?crid=2M81691CMXPUX&keywords=meridith+elliott+powell&qid=1651837342&sprefix=meridith+elliott+powell%2Caps%2C51&sr=8-4

In 2019 researchers at UCLA found that medical students who received VR training managed to repair a bone fracture 20% faster than students who received traditional training. A lot of studies show how VR training is highly efficient. However, the use of VR in healthcare facilities is still not as widespread as one would imagine. Denise Silber, the co-founder of VRforHealth, talks to Valentina and Simon about the opportunities VR is offering to healthcare practitioners. We ask Denise about the use cases of such innovation and how it can help improve patient experience. Check our bonus content on our LinkedIn Page! https://linktr.ee/cxinsider Connect with Denise https://www.linkedin.com/in/denisesilber/ Find out more about VRforHealth - https://vrforhealth.com/

The global workforce crisis is real and huge. Rob Carpenter, Founder & CEO of Valyant AI talks to Greg and Valentina about the capabilities of conversational AI and at the same time, he addresses its limitations - the inability to keep up with the creativity of human language. Conversational AI is building a solid reputation for improving CX but also increasing concerns about its impact on the job market. Despite being the CEO of a company deploying the AI tool in the restaurant industry, Rob provides a realistic viewpoint on the (supposedly) dystopian future. Check out Rob's profile - https://www.linkedin.com/in/rob-carpenter/

Daniel Hass, Senior Manager of Digital Experience at Toyota Motor Europe, uncovers some of the most burning CX challenges the automotive industry is currently facing. Adam and Valentina ask Daniel to introduce them to the problematic of "online-only" demand, digital innovation and the future of car dealerships. Did you know that 63% of recent car buyers would consider buying their car online in the future but 82% of people intending to buy a car in the UK consider physical touchpoint with the dealer to be essential? What conclusions can be made from this reality? Daniel explains that the situation is not as black and white as some industry disruptors claim it to be. Connect with Daniel to continue this exciting conversation - https://www.linkedin.com/in/danielphaas/ Don't forget to rate our podcast on Spotify & Apple Podcast and connect with us on socials - https://linktr.ee/cxinsider

Maneesh Juneja is a Digital Health Futurist who has dedicated his entire career to studying and utilising emerging technologies to improve people's quality of life. In the last decade, Maneesh has been helping various organisations from start-ups to governments, hospitals and pharmaceutical companies to foresee possible future scenarios. He's consulting companies on how to become resilient, how to prepare for various outcomes of situations and how to stay customer-focused and relevant to their customers' needs. Simon, Maneesh and Valentina will talk about the future of the NHS and the current challenges the healthcare industry is facing. We will dive deep into the topics of futuristic technology, data privacy, cybersecurity and much more. Connect with Maneesh on Linkedin - https://www.linkedin.com/in/maneeshjuneja/ or Twitter - https://twitter.com/ManeeshJuneja Check out his website - http://maneeshjuneja.com/ Link to the report on Ethics & Governance of Artificial Intelligence for Health https://www.who.int/publications/i/item/9789240029200

Chris Ashby is a founder of a UX agency called We Are Heroes that offers a unique approach to designing user experience. Chris loves stories, he is a Sci-Fi enthusiast who looks at life through the lens of archetypal journeys, hence the name We are heroes. Today Chris gives you advice on how companies should manage their UX to achieve desired goals and deliver a nice, smooth and seamless user experience. More importantly, Valentina addresses the topic of storytelling - Chris' passion and asks him how it can be utilised in user experience. Connect with Chris - https://www.linkedin.com/in/ashbychris/ Check out Chris' agency - https://www.weareheroes.digital/ Don't forget to rate our podcast on Spotify!

Crystal D'Cunha, award-winning customer experience leadership coach, Chief Experience Officer at The Inside View, Inc., mother, role model. In this episode, Crystal walks Valentina through her 7-step leadership training program, which recently won the gold award at the 2021 International Stevie Awards. She also gives inspirational advice to aspiring entrepreneurs. Connect with Crystal - https://www.linkedin.com/in/crystald1/ Check out her website - https://gettheinsideview.com/ Note: CX Insider was recently selected among the Best 30 CX Podcasts by Feedspot! Link here - https://blog.feedspot.com/customer_experience_podcasts/

This is not an easy question. Greg and Valentina interviewed Bruno Pešec, a business consultant, and compared the most significant obstructions traditional banks face on the journey of digitalization. Bruno talks in detail about the common causes for digital dropouts, the emphasis on psychological safety, and why traditional banks have lower customer satisfaction than their digital rivals. Check out Bruno’s website https://www.pesec.no/

Greg and Alessia attended this year's Branch Transformation and interviewed industry experts to bring you insights from the event. Branch Transformation is the world's leading conference dedicated to branch design, customer experience and strategy-driven transformation. A high-quality speaker programme forms the core of this two-day event, packed with thought-provoking case studies from leading banks, showcasing how they are using cutting-edge technology and human-centred design to drive real customer value. We spoke to Dominic Hirsch, Managing Director at RBR, Lynne Pitwood, Head of CX at Newcastle Building Society, Duncan Cockburn, Founder and CEO at OneBanks and Martin Shires, Business Development Manager at Glory. We are hoping to see you at Branch Transformation 2022 next year!

Paula Thomas, a customer loyalty expert and the podcast host of Let's Talk Loyalty, talks about the dos and don'ts when building loyalty programs. We discuss the latest Bond Loyalty Report, which introduced a new metric to predict customer spending. Greg and Paula share their favourite loyalty programs implemented by famous coffee makers. Find out more about Paula: https://letstalkloyalty.com/

46% of job seekers say that company culture is very important when applying for a job. Stuart Anderson, a Clientelling & Service Consultant at Selfridges, advises on how to help your employees adapt to your culture, implement a cultural change and what to do if your team is resistant to change. Is it okay to reject a candidate who is not a cultural fit? What does it mean anyway? Valentina addresses these controversial topics many people would disagree with. Connect with Stuart https://www.linkedin.com/in/stuart-anderson-9888b0130/

Allison Hartsoe, Founder & CEO of Ambition Data, shares her experiences as a female leader in the technology industry. She talks about the difficulties and challenges she has faced as a CEO and as a woman in business. Valentina addresses burning topics like gender biases in the workplace and the pressure on women to chase their careers and focus on their families. The host of the Customer Equity Accelerator Podcast recently published her book The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company. Find out more about Allison: https://www.linkedin.com/in/allisonhartsoe/ Read more about her latest book: https://www.amazon.co.uk/Age-Customer-Equity-Data-Driven-Sustainable/dp/1737518104/ref=sr_1_1?crid=3CN06RFAZJI1H&dchild=1&keywords=the+age+of+customer+equity&qid=1634315536&qsid=260-5733908-0796837&sr=8-1&sres=1737518104%2C0684864665%2CB07N7GRHNK%2CB00C7TB7ZE%2CB000H5U2NS%2CB082QMHW3R%2CB07TXGM2MJ%2CB07MXYK7NW%2CB07JL13H4K%2CB07WVRL2NZ%2CB07BH2VXXL&srpt=ABIS_BOOK

Michael Solomon, a Professor of Marketing at St Joseph’s University in Philadelphia, adapts traditional marketing techniques to the needs of postmodern consumers, the new chameleons. Michael advises CX leaders on how to connect with consumers who do everything they can to escape stereotypically targeted campaigns. Valentina's questions a shift to future technological advancements - humanoid robots. Will the Uncanny Valley soon become a relic of the early 21st century? How can consumers build trust with socially assistive robots? Can they replace a human connection? Find out more on Michael's website: https://www.michaelsolomon.com/ Read Michael's book: https://www.amazon.co.uk/New-Chameleons-Connect-Consumers-Categorization-ebook/dp/B08PQ2B8XH/ref=sr_1_1?dchild=1&keywords=michael+solomon+how+to+connect&qid=1633303997&sr=8-1

Sergio Feo, Director of Customer Experience, started working for Pibank, a challenger bank based in Spain, in 2017. In this episode, he shares their story of becoming one of the top banks with the highest customer satisfaction. Feo emphasizes the importance of creating a strong value proposition that guides major corporate decisions and acts as the building block in gaining trust with customers. Valentina is becoming strongly convinced that she will own a self-driving car in the future… Connect with Sergio on LinkedIn https://www.linkedin.com/in/sergiofeo/

Why are vision and mission statements often so overlooked? Most companies have them, but employees often don't even know what they are. Jose Herrera, Co-Founder and CEO of Hire Horatio, talks about the importance of these branding components when delivering satisfactory customer experience. We also cover the most discussed topics, such as balancing technology and the human touch or the best practices for communicating your client’s brand voice. Jose's LinkedIn Profile - https://www.linkedin.com/in/joseherrerap/ Visit Hire Horatio website - https://hirehoratio.com/

In episode 53, Valentina speaks to Dan Gingiss, an international keynote speaker, author of an upcoming book, The Experience Maker and a podcaster of The Experience This! Show. Dan believes that generations appreciate authentic brand voice and reward businesses that build relationships with their customers. He elaborates on the future of CX and advises aspiring marketing professionals who aim to build their careers in customer experience. Find out more about Dan Gingiss https://dangingiss.com/ Pre-order Dan's book The Experience Maker: https://www.amazon.com/Experience-Maker-Remarkable-Experiences-Customers/dp/163195458X/

Ben Segal, Senior Director of CX at Pair Eyewear, shares the CX story of Freshly, a NY-based meal delivery company. Building a CX program from zero in a hyper-growth company is a tough challenge. Ben describes what he did to achieve a successful outcome and what he is doing differently at Pair Eyewear. Connect with Ben on LinkedIn - https://www.linkedin.com/in/benjaminwsegal777/

Steve Anderson, an expert in strategic risk and business growth, professional speaker and author of the Bezos Letters: 14 Principles to Grow your Business like Amazon. The principles were originally extracted from Bezos’s annual letters to shareholders, further analysed and split into 14 different principles which create repeatable growth cycles. Some of the principles are explained in detail in the episode. Did Amazon become the most customer-centric business in the world at the expense of their employee experience? This book is a must-read for every business major. For more information visit https://thebezosletters.com/

CX Insider celebrates its 50th episode! Valentina, Greg, Adam, Simon and Antonio sit together and reflect on the most entertaining episodes they have recorded. From the very first episode, the podcast has been through a massive transformation. They take the listeners behind the scenes and talk about how the concept of podcasting started and gradually evolved. 01:30 - Where did the idea come from? I 04:33 - What was the purpose? I 06:31 - Things we never shared before I 09:31 - The best episodes

Is it too late? Will video still be the most popular channel in the post-pandemic world? Stuart Fearn, Head of Customer Contact at Newcastle Building Society, believes it will. Before the pandemic, he had never thought that video could be a way to connect with customers. Stuart explains how this solution became an integral part of their customer success strategy. Stuart's LinkedIn Profile - https://www.linkedin.com/in/stuart-fearn-mbe-3602761a/ 01:17 - Stuart's vision of the branch of the future I 04:24 - Customer service during the pandemic I 05:52 - Views on customer service automation and digitalisation I 07:59 - Video as another channel I 11:31 - The challenges of implementing new technology I 14:14 - Will video replace F2F service?

Paul Rutter, Cruise & Entertainment Director, tells adventurous stories about his lifelong experience in the cruise industry. Having been working in CX for almost 40 years, Paul teaches business leaders how to deliver More Than Perfect service and explains why perfect experience is only the starting point. Valentina guides her listeners through Paul's stories with an engaging commentary and euphonious sound effects. Visit Paul's official website: https://www.paulrutterspeaks.com/ Contact Paul on LinkedIn: https://www.linkedin.com/in/parutter/ Read Paul's book: https://www.amazon.co.uk/Repeat-Business-Inc-Staying/dp/1542637813/ref=sr_1_1?dchild=1&keywords=business+inc%3A+paul+rutter&qid=1623011095&sr=8-1 01:32 - Paul's background I 06:14 - COVID19 and the cruise industry I 09:12 - Customer is always right I 11:30 - Building brand loyalty I 13:55 - Creating the More Than Perfect experience I 18:17 - Exceeding customer expectations I 21:42 - Employee experience I 25:06 - The One With Naked Customers...

Salman Sharif, a senior CX advisor from Forrester, talks to Valentina about employee experience and its relationship with customer experience. He explains why EX plays an integral part in delivering great CX and predicts post-pandemic challenges which are likely to affect your business. Check out Salman's LinkedIn profile - https://www.linkedin.com/in/salman-hammad-sharif-fcxp-cx-ii-1069b0a/ 01:49 - Salman's background I 04:14 - definition of CX Maturity I 06:49 - Does every company needs a CX team? I 09:56 - employee centricity I 19:56 - advice to CX leaders

This week's episode is entirely focused on the Banking industry. Brian Kale, Director of Customer Success at Bank NOVO, defines customer success and discusses how banks should innovate their services. Valentina asks Brian about the evolution of customer success, and Adam leads a conversation on the security of personal data. Brian also addresses the fact that soon, customers can expect to talk to robots without even realising it. Brian's LinkedIn: https://www.linkedin.com/in/briankale/ Bank NOVO: https://banknovo.com/ 02:28 - Who is Brian Kale? I 06:18 - definition of Customer Success I 09:23 - Should every company has its own CX team? I 11:25 - the future of customer success I 17:17 - the risk of fraud & personal data security I 24:08 - customer expectations from a generational perspective I 32:00 - the CX transformation in the Banking industry I 34:06 - advice for future CX leaders

Antonio Maiorano talks to Valentina and Adam about the best practices to measure and evaluate customer experience using mystery shopping. He explains how mystery shopping and crowdsourcing can help you achieve different objectives. Antonio also mentions one of the biggest challenges CX leaders face: evaluating objective feedback. Antonio's LinkedIn: https://www.linkedin.com/in/antonio-maiorano/ Bare International: https://www.bareinternational.eu/ 03:19 - Antonio's background I 05:03 - How can Mystery Shopping improve CX I 10:33 - loopholes of mystery shopping I 15:25 - Has Mystery Shopping changed during the pandemic? I 20:06 - creating actionable insights I 29:35 - Advice to CX leaders

John King, a property specialist, shares his views on the shift towards customer-centricity in the property market over the past decades. Is customer experience the same in every industry? John's ideas show an entirely different perspective on CX as you know it. He also talks about emotions and conflict resolution in fragile situations. Connect with John King on LinkedIn https://www.linkedin.com/in/johnking56/ 02:12 - John's career milestones I 05:18 - unique CX challenges I 09:27 - the balance between the digital and human touch I 15:26 - the importance of staff members in a property transaction I 23:59 - Conflict resolution with clients I 28:15 - how to train staff in customer service I 36:16 - advice to CX leaders

Katie Stabler, a customer service recovery specialist, explains why companies should normalise failure and plan to fail in order to succeed. Greg speaks to Katie about the adoption of CX in the not-for-profit sector, and Valentina talks about her unfortunate attempt to return clothes via home pick-up service. Start planning for failure using Katie's 6-step framework which you will find in the episode. Visit Katie Stabler's LinkedIn profile: https://www.linkedin.com/in/katie-stabler-ccxp/ Buy Katie's book Customer Experience 2: https://www.amazon.co.uk/Customer-Experience-2-Naeem-Arif-ebook/dp/B08CZTJ1YD/ref=sr_1_5?dchild=1&keywords=customer+experience+2+book&qid=1618790356&sr=8-5 02:24 - Introduction of Katie Stabler I 05:08 - Teaching organisations to become customer-centric I 11:51 - Why should not-for-profit organisations focus on customer experience? I 20:57 - Planning to fail I 30:20 - Advice to CX leaders

Jan Uriga says the three most important aspects leaders need to focus on are the corporate culture, technology innovation and the customer. Without these, no business strategy can deliver CX excellence. Valentina and Greg ask Jan to elaborate on the interplay of these key areas and what to do when companies fall into the trap of the technology paradox. Visit Jan's LinkedIn profile - https://www.linkedin.com/in/januriga/ Find Jan's Customer Journey template on the CX Insider LinkedIn page 02:33 - How companies approach CX today I 05:26 - Where should you start to become customer-centric? I 10:40 - What role does technology adoption play in an organisation? I 20:25 - How does employee-centricity impact CX? I 26:25 - Advice to aspiring CX leaders

Gustavo Imhof, a CX consultant, talks to Valentina and Greg about the most common CX misconceptions he has come across during his career. Gustavo comes with thought-provoking statements, seemingly paradoxical at first glance. For example, advising CX strategists not to be customer-centric. To find out more about what Gustavo does, visit his profile: https://www.linkedin.com/in/headofcustomerexperience/ Check out Gustavo's recently published book - Customer Experience 3: https://www.amazon.co.uk/Customer-Experience-3-Naeem-Arif/dp/191277481X/ref=sr_1_6?dchild=1&keywords=customer+experience+3+book&qid=1617643992&sr=8-6 05:21 - the most common mistakes organisations make I 10:33 - the danger of exceeding customer expectations I 22:50 - Why are memories more important than the experience? I 29:27 - advice to CX leaders

Countries around the world have started using COVID-19 passports for international travel. Some of them use it domestically. What does it mean for businesses? Will pubs require vaccine passports from their customers? Valentina, Simon and Lawrence discuss the pros and cons of this certificate.

Fabrice Martin joined the second episode dedicated to artificial intelligence in customer feedback analysis. Valentina and Simon speculate why the traditional methodologies of collecting customer feedback sometimes fail to bring actionable insights. They also address the big question: Will AI make humans redundant? Connect with Fabrice Martin on LinkedIn - https://www.linkedin.com/in/martinfabrice/ Find out more about Clarabridge - https://www.clarabridge.com/ I 01:20 - Introduction of Fabrice Martin I 04:14 - How does semantic analysis work? I 06:48 - Traditional methods of collecting feedback are failing I 18:03 - Can AI be biased? I 20:58 - Artificial Intelligence vs. Human Intelligence I 24:55 - Advice for CX leaders

Valentina, Greg and Chhavi Singh discuss various methodologies of collecting and analysing customer feedback data. We also speak about the current technological advancements creating actionable insights to improve your customer experience strategy. For more information, connect with Chhavi Singh on LinkedIn - https://www.linkedin.com/in/chhavi-singh/ or visit his company website - https://www.viwoai.com/ 01:42 - Organisations fail to create actionable customer feedback insights I 04:06 - Recognising cultural differences I 08:52 - What is a complaint? I 12:52 - Measuring brand perception I 15:32 - Limitations of prompted feedback I 20:13 - Customer feedback automation I 24:03 - Current trends and future AI capabilities I 30:33 - Gaining competitive advantage