How Neuroscience Can Transform Customer Journeys, with Duncan Thomas
CX Insider - Customer experience leaders sharing insights and ideas for customer service success
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Show Notes
In our first episode of 2023, we sat down with Duncan - CEO and Head of Innovation at Pomegranate, the behavioural experience agency who use neuroscience to create ethical customer journeys. Join us as we explore the dark practices of neuromarketing, how biases inform customer purchases, and why behavioural segmentation is superior.
Connect with Duncan - https://www.linkedin.com/in/duncan456/
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