Consulting Leaders

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we sit down with John, the anonymous host of Expat Property Story, to uncover how he built a top-ranking property podcast while working full-time and living thousands of miles away from his investments. Known as the "Secret Podcaster," John shares how he blurred his face, kept his identity under wraps, and still grew a loyal audience of expats and private investors.John walks us through his journey from buying student HMOs in the UK to launching a podcast that now boasts over 220 episodes, all without showing his face or quitting his job. He reveals the power of consistency, storytelling, and personalized guest outreach, and how his podcast has opened doors to investment opportunities, professional credibility, and an upcoming transition back to Europe to support his wife's mission to help refugees. If you're balancing a podcast with a day job, looking to build a real estate portfolio, or curious how to leverage audio storytelling for niche success, this episode delivers high-impact insights from a podcaster who’s doing things differently.What You’ll Learn in This Episode:Why John keeps his identity hidden, and how it hasn’t held him back.How he landed a top guest for episode one and used it to attract others.The secret to pitching high-profile guests with personalized outreach.How John monetizes through private investors, not ads or sponsorships.Why editing, narration, and “value per minute” are the core of his podcasting philosophy.Episode Breakdown with Timestamps:[00:00] Introduction: The Exit Strategy & Podcasting with a Mission[00:27] Meet John: The Anonymous Voice Behind Expat Property Story[01:30] Why John Hides His Identity & Challenges of Growing Invisibly[02:56] Origin of the Podcast: From Five HMOs to Podcast Host[05:36] Landing His First Guest: A Cold Email Masterclass[09:45] Monetization: From Property Education to Private Investors[12:00] Podcast as a Trust-Building Tool for Investment[14:15] The Bigger Vision: Exit Plan, Refugee Work & Future Podcasting[16:45] Why John Loves Podcasting More Than Property[18:00] “Value Per Minute” Philosophy & NPR-Style Editing[22:45] Outsourcing & Growing a Remote Team for Property Management[25:30] Real Challenges: No-Shows, Lost Audio, and Editing Fixes[27:15] Narration as a Fix & Differentiator in Podcast Format[31:03] Format Tradeoffs: Prepping Before vs Editing After[32:45] Podcasting in the AI Era: The Value of Craft and Effort[35:00] What Will Stay True: Audio Will Always Matter in Podcasting[37:30] Where to Find John & Connect with Expat Property StoryFollow John (Expat Property Story):Expat Property Story: https://www.expatpropertystory.com/LinkedIn: https://www.linkedin.com/in/expat-property-story-3215782b4/X: https://x.com/ExpatPropGuyFollow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re joined by Tiffany Phillips, the founder and CEO of Phillips Business Group, and host of the Small Business Finance Podcast. Tiffany has dedicated herself to helping small business owners navigate the complex world of finance with clear, accessible advice. Through her podcast, she simplifies difficult financial concepts, making them easy for entrepreneurs to understand and apply to their businesses. Her mission is to empower business owners to optimize their taxes, reduce costs, and ultimately keep more of their hard-earned money.Tiffany is also the author of Your Biggest Expense, a book that reveals how taxes are often the largest and most overlooked expense for small business owners and offers actionable strategies for reducing tax burdens. In this episode, she shares how both her podcast and her book are helping entrepreneurs take control of their finances and build more successful businesses. If you’re a small business owner or entrepreneur looking for actionable financial advice, this episode is packed with insights that could change how you approach your business finances.What You’ll Learn in This Episode:Tiffany’s journey from financial advisor to podcast host.The common tax pitfalls small business owners face and how to avoid them.The motivation behind Tiffany's podcast and its mission to educate small business owners.How Tiffany juggles multiple episodes per week and stays creative with content.Key strategies from Tiffany’s book Your Biggest Expense to help business owners reduce taxes. Episode Breakdown with Timestamps:[00:00] Introduction: Taxes Are Your Biggest Expense[00:36] Meet Tiffany Phillips: Tax Strategist & Host of Small Business Finance[01:33] The Knowledge Gap: Why Small Business Owners Struggle With Finances[02:26] Why Focus on Small Business, Not Big Corporations[03:28] Saving Clients 20–30% on Taxes with Strategic Planning[06:08] From First Episodes to the First Podcast Client Win[08:47] Scaling to 2–3 Episodes Per Week With a Busy Life[10:02] Consistency Over Perfection: Building the Publishing Habit[12:27] How Tiffany Finds New Topics From Clients and Trends[14:44] How News & AI Shape Her Podcast Content[18:13] Guests vs Solo: What the Data Showed After 90 Days[21:36] The Harsh Truth: Podcasting Doesn’t Have a Growth Algorithm[22:32] Why Most Podcasters Quit Too Soon[23:16] Teaching Discipline Through Podcasting & Parenting[25:12] Walking Away to Get Inspired: Nature + Creativity[26:04] Writing the Book: Your Biggest Expense[28:00] What’s Inside the Book: 10 Strategies and Bonus OffersFollow Tiffany Phillips:Tiffany Phillips: https://www.linkedin.com/in/tiffany-phillips-cpa-528587187/Facebook: https://www.facebook.com/phillipsbusinessgroupllcPhillips Business Group: https://www.linkedin.com/company/phillipsbusinessgroup/Small Business Finance Podcast: https://phillipsbusinessgroup.com/podcast/Your Biggest Expense book: https://a.co/d/28b3VkISpotify: https://open.spotify.com/show/6PcL0CnaXFZPPwstGOVlijApple Podcasts: https://podcasts.apple.com/us/podcast/129-7-smart-strategies-to-slash-capital-gains-taxes/id1646668563?i=1000665023917Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we dive deep into the world of AI-powered CFO consulting with Albert Ramos, founder of Stratego Intel, president of Valisights, and host of Valisights Podcast. Albert shares his expertise in financial forecasting, cash flow repair, and M&A readiness for multi-location operators and growth-stage brands. He talks about his journey from health and fitness to fractional CFO services and how AI is transforming financial operations.Albert explores the key role of AI in improving forecasting accuracy and reducing manual processes for CFOs and business owners. He also discusses how his podcast, which focuses on modern finance leadership, provides valuable insights to finance professionals dealing with common challenges and pain points in their roles. With his unique perspective on financial intelligence and AI, Albert provides actionable insights for any business leader looking to streamline operations and scale their financial processes.What You’ll Learn in This Episode:The evolution of Albert Ramos' career from health and fitness to CFO consulting.How AI is revolutionizing the finance industry, especially in cash flow forecasting and reporting.Why Albert focuses on creating content that resonates with his target market’s pain points.The importance of storytelling in podcasting and how Albert applies this to engage his audience.Insights into the future of AI in business leadership and why emotional intelligence will remain a critical skill.Episode Breakdown with Timestamps:[00:00] Introduction: The Future of Finance and AI-Powered Leadership[00:27] Meet Albert Ramos: Founder of Stratego Intel Consulting & Valisights[00:53] Why the Valisights Podcast Exists and Who It's For[02:49] Why LinkedIn is Albert’s Platform of Choice[04:42] Mental Health, Panic Disorder & Choosing a Singular Focus[11:10] The Case for Going Live: Authenticity, Trust & Higher Engagement[15:25] Building a Pre & Post Production Marketing Kit for Guests[18:45] The Future of Leadership: Delegating to Humans, AI Agents, and Robotics[22:10] Why Podcasting Over Conferences or YouTube[26:00] ROI of the Podcast: Building Relationships and Driving Clients[29:00] Using the Podcast for Product Testing and Customer Feedback[30:12] Attribution Challenges and Podcast Conversions[32:08] Biggest Successes: Guest Lineup, Low Costs, and New Subscriber Growth[35:32] Tracking Metrics That Matter: Subscribers, Retention, and Discoverability[37:15] Albert’s CFO Services and How It Led to Valisights[40:00] Health & Fitness Niche and Building Stratego ConsultingFollow Albert Ramos:Albert Ramos: https://www.linkedin.com/in/albertramosjr/Stratego Intel: https://www.strategointel.com/Valisights: https://valisights.com/ Valisights Podcast: https://valisights.com/valisights-podcast/Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we explore the world of property development and business strategy with Rachael Troughton, host of The Property Solopreneur Podcast. Rachael shares how she transformed her life from co-running a renovation company to mentoring solopreneurs in real estate, helping them turn accidental landlord situations into sustainable businesses.She talks about how her podcast empowers aspiring property investors with practical insights, including how to avoid flashy trends, build a resilient team, and develop property portfolios aligned with their personality and goals. Whether you’re dreaming of your first buy-to-let or aiming to build a property empire without burning out, this episode is packed with real talk, hard-earned wisdom, and inspiring stories from Rachael’s 25+ year journey.What You’ll Learn in This Episode:Why property development should be treated as a business, not a hobby.How Rachael turned accidental landlord situations into scalable ventures.The difference between short-term flashy trends and long-term success in property.How podcasting helped her attract mentoring clients and build her authority.Why aligning property strategy with personality is key to sustainable growth.Episode Breakdown with Timestamps:[00:00] Introduction: Rachael shares why property development starts with understanding yourself.[00:38] Meet Rachael: How podcasting helped her attract high-trust investors.[01:37] Property as a Business and a Joy: Building wealth while loving the process.[02:35] Is Property Development Still Profitable? Understanding markets, risks, and timelines.[03:53] The 2008 Credit Crunch: How Rachael’s property value dropped overnight and how she responded.[04:46] Why You Need Contingency Plans: Flowcharts, risk and “Mrs. Market.”[06:17] Material Costs and Contractor Chaos: Managing volatility during builds.[07:16] Ego vs. Strategy: Letting go of pet projects for smarter decisions.[09:58] Key Principle in Property: If it’s not profitable, it’s a hobby.[10:29] The Property Solopreneur: Building sustainable portfolios without burnout.[13:55] Why a Podcast? Audio accessibility, British Army radio roots, and impact.[17:43] Business Model: Strategy sessions, mentoring, and property coaching.[20:13] Building Around Strengths: Structuring a business you love and can sustain.[22:58] Standing Out in the Industry: How podcasting builds trust and authority.[24:22] Lessons from Running a Build Team: Why Rachael shut down her construction company.[26:06] How Much Money Do You Need to Start? From zero to £23k to scaling smartly.[29:28] Education Over Ego: Learning from builders and getting your hands dirty.[34:33] Purposeful Property: Serving social needs and building generational impact.[36:40] Property is a People Business: Tenants, quirks, and unexpected realities.[40:48] The Future of Podcasting: Why this medium will always have a place.Follow Rachael Troughton:Rachael Troughton: https://www.linkedin.com/in/rachael-troughton-property/The Property Solopreneur Podcast: https://www.rachaeltroughton.com/property-solopreneur-podcastSpotify:https://open.spotify.com/show/7ESJ0nufcxPQKwkTieD8w0Apple Podcasts: https://podcasts.apple.com/dk/podcast/property-solopreneur-with-rachael-troughton/ Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re joined by Jonny, the creator behind Millennials with Money. Jonny shares his journey of building a personal finance brand aimed at empowering millennials to take control of their financial futures. He talks about the challenges of managing money in a world where costs are rising, salaries aren’t increasing as quickly, and financial literacy is often lacking. Jonny explains how he transitioned from financial struggles to educate others on the importance of saving, investing, and managing debt.Jonny also delves into his podcast journey, discussing how he started Millennials with Money to give hope and practical advice to millennials looking to improve their finances. From his early YouTube videos to launching the podcast, Jonny shares the challenges of content creation, finding guests, and monetizing his platform. He also touches on his expanded focus of living abroad in Spain and how his content has evolved to meet the needs of his growing audience.What You’ll Learn in This Episode:How millennials can take control of their finances, from paying off debt to investing.Insights into the retirement systems in different countries and how millennials should approach saving for retirement.Why Jonny started his podcast and how he grew it into a valuable resource for millennials.The challenges of running a podcast and how Jonny navigated them.Jonny’s tips for monetizing your podcast and digital products.Episode Breakdown with Timestamps:[00:00] Introduction: Jonny shares how content creation evolved into a meaningful business journey.[00:29] Meet Jonny: Why he launched Millennials with Money to empower financial independence.[01:19] Are Millennials Struggling with Money? Breaking down wages, inflation, and realistic strategies.[02:11] How to Move Forward: Tackling debt, budgeting smartly, and building wealth through investing.[04:55] Pension Systems Explained: Why relying on the state isn’t enough for your retirement.[07:44] Why He Started the Podcast: Hope, mindset, and a mission to help others transform their finances.[09:42] From Finance to Spain: How his audience shaped a shift in content focus.[13:12] Podcasting Challenges: Editing, time, and the importance of guest alignment.[15:38] Outsourcing Post-Production: How hiring an editor helped improve quality and free up time.[17:50] Finding Great Guests: Early outreach, networking, and the snowball effect.[23:10] Building Digital Products: Helping people move to Spain with calculators and custom tools.[25:16] Best Ways to Monetize: Ads, subs, sponsors, or selling your own product.[28:09] Pricing with Purpose: Making sure people get back more value than they paid.[31:27] Driving Trust and Retention: Why staying till the end matters for podcast impact.[33:44] Virtual vs. In-Person Podcasts: Johnny’s take on creating quality, globally.Follow Jonny:Jonny (Instagram): https://www.instagram.com/millennialswithmoney_/X: https://x.com/millennials_wmMillennials with Money Podcast: https://www.youtube.com/channel/UC5fniTiI4B7-Y4xg1bWCLIA/Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re joined by Josh Zolin, CEO of Windy City Equipment and host of the Blue Is the New White podcast. Josh shares his fascinating journey from working as a stuntman in Hollywood to running a thriving business that’s changing the narrative around blue-collar careers. From his roots in the stunt industry, Josh explains how he transitioned into the restaurant equipment repair business, learning key lessons along the way that led to the creation of his podcast and academy. Josh opens up about the challenges he faced in both his career and personal life, detailing how his experience as a stuntman taught him the importance of resilience and humility. Through his podcast, Josh highlights the value of blue-collar work, soft skills, and leadership, and why it’s crucial to empower frontline employees with the tools they need to succeed. If you’re an entrepreneur, business owner, or someone in the trades, this episode provides actionable insights that could change how you think about success and growth.What You’ll Learn in This Episode:Josh’s journey from stuntman to CEO of Windy City Equipment.How soft skills and leadership are changing the game for blue-collar workers.The unexpected origins of the Blue Is the New White podcast and how it’s reshaping the industry.The importance of recognizing the value of blue-collar careers and why it’s time to change the narrative.How Josh turned his passion for blue-collar work into a thriving business and a platform for education.Episode Breakdown with Timestamps:[[00:00] Introduction: Josh Zolin reflects on how personal growth and impact inspired his book, podcast, and academy.[00:31] Meet Josh Zolin: CEO of Windy City Equipment and host of Blue Is the New White.[03:07] The Stunt Legacy: Josh’s multigenerational family history in the film stunt industry.[06:17] Ego vs. Passion: Josh redefines passion after realizing fulfillment in helping others.[09:08] Slipping into the Trade: Learning equipment repair alongside his dad.[12:42] Launching the Book and Podcast: How Blue Is the New White evolved into an advocacy platform.[16:07] From Father-Son Duo to Team: Josh takes charge of growing the business and managing employees.[19:39] First Big Mistake: Hiring unskilled employees slows down their progress.[21:41] Why Write a Book?: Josh’s wife inspires him to create a much-needed industry resource.[24:57] Turning Point in Career: The book opens doors, builds his brand, and launches his speaking career.[26:51] Birth of the Podcast: Josh starts recording stories from passionate tradespeople.[31:02] Industry-Wide Impact: The book and podcast serve both Windy City and the wider blue-collar sector.[36:11] Podcast Interviews > Job Interviews: Why meaningful conversations build better alignment.[37:53] What’s Next: Josh introduces Bet New Academy for frontline soft skills and financial literacy.[41:48] Empowering Employees: Teaching staff how to impact the bottom line and grow the business.Follow Josh Zolin:Josh Zolin: https://www.linkedin.com/in/joshzolin/ Instagram: https://www.instagram.com/joshzolin/X: https://x.com/joshzolinWindy City Equipment: https://www.linkedin.com/company/wcecommercial/Blue is the New White Podcast: https://www.blueisthenewwhite.com/ Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we explore the intersection of tax strategy and content marketing with Mike Jesowshek, host of the Small Business Tax Savings Podcast and founder of TaxElm. Mike shares his entrepreneurial journey from selling eBooks as a teenager to running a virtual accounting firm and ultimately creating one of the most impactful tax education podcasts for small business owners. He discusses how his own frustrations with vague tax advice led him to build a platform that simplifies tax planning for entrepreneurs across the country.Mike dives into how his podcast demystifies complex tax laws and helps business owners access legitimate, legal strategies like hiring your kids or leveraging home office deductions to reduce their tax burden. He also reflects on the unexpected origins of his podcast, its role in launching a software company, and why helping small business owners navigate taxes became his life mission. If you’re a founder looking to legally minimize taxes while scaling your brand authority, this episode delivers value-packed insights from a true expert in the field.What You’ll Learn in This Episode:The journey of Mike Jesowshek from teen entrepreneur to tax-saving podcast host.How a YouTube experiment accidentally led to a top-ranking podcast in small business tax.Simple tax strategies like hiring your kids or using home office deductions effectively.Why many accountants shy away from tax planning and how Mike fills that gap.The evolution from podcast host to software founder with the launch of TaxElm.Episode Breakdown with Timestamps:[00:00] – Introduction: Mike Jesowshek talks about guaranteed tax savings for small businesses.[00:25] – Meet Mike Jesowshek: CPA, entrepreneur, and host of the Small Business Tax Savings Podcast.[01:09] – How to Save Taxes on Your Small Business: Mike answers the million-dollar question.[03:13] – Facing Tax Issues: Mike’s struggles with tax clarity and how it led him to research.[05:02] – The Accidental Podcast: Mike explains how his podcast started from YouTube videos.[08:01] – Educating the Industry: Mike discusses how his podcast empowers small business owners.[09:30] – Why Accountants Avoid Tax Planning: Mike breaks down the challenges accountants face.[12:51] – Full-Time Podcasting: Mike transitions from his accounting firm to podcasting in 2021.[13:59] – Launching TaxElm: Mike explains how the software helps implement tax-saving strategies.[19:46] – Quick Tax Strategies: Mike shares simple strategies, including hiring your kids for tax savings.[26:20] – Core vs. Advanced Tax Strategies: Mike breaks down simple vs. complex tax strategies.[30:07] – Why the Podcast Succeeded: Mike discusses why his niche podcast has worked.[33:56] – Expanding into YouTube: Mike shares the growth of his podcast into other formats.Follow Mike Jesowshek:Mike Jesowshek: https://www.linkedin.com/in/mikejesowshek/TaxElm: https://www.linkedin.com/company/taxelmapp/Small Business Tax Savings Podcast: https://www.taxsavingspodcast.com/Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into the world of construction innovation with Todd Weyandt, host of Bridging the Gap Podcast and Director of Marketing at Graitec. Todd shares his journey from working in construction technology to founding a podcast that highlights the transformative innovations happening in the construction industry. He discusses how the industry is evolving, from robotics to offsite construction, and how his podcast shines a light on the technology driving these changes.Todd explains the purpose behind his podcast, which initially started as a way to showcase the expertise of his colleagues but has since grown into a platform for educating both industry professionals and newcomers about the rapid technological advancements in construction. He talks about how Bridging the Gap has helped debunk the outdated perception of the construction sector, and he reflects on the challenges he faced in launching and growing the podcast, including transitioning from Facebook Lives to a full podcast format. Whether you’re in construction or just interested in the future of the industry, this episode offers valuable insights into the intersection of technology and construction through the power of podcasting.What You’ll Learn in This Episode:The journey of Todd Weyandt from construction technology to creating Bridging the Gap.How the podcast evolved from targeting internal teams to attracting a wider construction audience.The role of technology, such as robotics and offsite construction, in shaping the future of construction.The challenges Todd faced in launching his podcast, including finding sponsors and adapting the format.Insights on the importance of thought leadership and the long-term benefits of podcasting for brand building.Episode Breakdown with Timestamps:[00:00] – Introduction: Exploring AI and Innovation in Construction Industry[00:35] – Meet Todd Weyandt: Director of Marketing at Applied Software[01:23] – What is Bridging the Gap Podcast? Focusing on Innovation in Construction[02:04] – The Importance of Construction Innovation: Tackling the Labor Shortage[03:33] – Perception Issues: Making Construction “Sexy” Again[05:39] – Why Launch a Podcast? Early Days of Bridging the Gap[09:54] – Discovering the True Audience: General Contractors & Subcontractors[12:10] – Winning the Best Construction Podcast Award in 2020[19:16] – Nurturing Leads: How Podcast Ads Tie Into the Sales Funnel[26:56] – Maximizing Lead Gen Efficiency: Progressive Forms and Reducing Friction[33:43] – Key Advice for Aspiring Podcasters: Be Yourself and Build Trust[34:04] – What Will Remain True About B2B Podcasts in 10 Years?Follow Todd Weyandt:Todd Weyandt: https://www.linkedin.com/in/toddweyandt/Graitec: https://graitec.com/uk/Bridging the Gap Podcast: https://bridgingthegappod.com/Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into the world of investment research and financial education with Stephen Clapham, founder of Behind the Balance Sheet. Stephen shares his journey from being a partner and head of research at two multi-billion-dollar hedge funds to founding a consultancy that helps both professionals and private investors navigate the complexities of stock market analysis and investing.Stephen explains the purpose behind his podcast, which started as a way to connect with young aspiring analysts but ultimately gained a strong following among professional investors. He discusses how his conversations with top-level industry experts and his deep understanding of financial analysis create meaningful, high-quality content. He also shares the challenges he faced in launching his podcast, including his initial resistance to podcasting, the process of finding sponsors, and how he balances podcast production with his other business commitments. Whether you're an aspiring analyst or an experienced investor, this episode offers invaluable insights into the world of professional investing through the lens of podcasting.What You’ll Learn in This Episode:The journey of Stephen Clapham from hedge fund research to creating Behind the Balance Sheet.How the podcast evolved from targeting young professionals to attracting an audience of seasoned investors.The importance of thorough research and preparation when interviewing top industry experts.The challenges of securing sponsorships and creating a professional, valuable podcast.Insights on the future of investing, including ETFs and the risks of investing in index funds today.Episode Breakdown with Timestamps:[00:00] – Apple’s $3 Trillion Valuation and Production Shift to India[00:35] – Meet Stephen Clapham: From Hedge Fund Partner to Founder of Behind the Balance Sheet[01:13] – Behind the Balance Sheet: Stephen’s Investment Research and Training Consultancy[04:05] – Reaching Professional Investors vs. Young Analysts[06:37] – Why Professional Investors Are Listening to the Podcast[10:04] – Overcoming Resistance: Launching the Podcast After Initial Hesitation[12:49] – The Importance of Thorough Research and Preparation for Quality Content[14:10] – Why Stephen Only Records Once a Month[14:34] – The Time Commitment: How Much Effort Stephen Puts into Each Episode[20:37] – The Challenge of Commercializing the Podcast and Finding Sponsors[29:15] – The Impact of Stephen’s First Sponsor: Sentio’s Return on Investment[33:02] – The Challenges Apple Faces with Production Shifts and Rising CostsFollow Stephen Clapham:Stephan Clapham: https://www.linkedin.com/in/behindthebalancesheet/Twitter/ X: https://x.com/steveclapham/Behind the Balance Sheet: https://behindthebalancesheet.com/Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into how personal finance education and smart wealth-building strategies can empower individuals at various life stages, featuring Zeke Guenthroth, co-founder of Asset Road and The Finance Bible Podcast. Zeke shares his journey from working in traditional banking to creating a trusted platform that educates people on investing, managing debt, and building assets through practical advice and a mission to help clients succeed financially.Zeke breaks down the gap in financial education for everyday Australians, especially those in their 30s and 40s, and explains how the Finance Bible podcast and Asset Road business work together to nurture listeners from learning to investing. He also shares his experience launching a podcast from a garage setup, the challenges of consistency, and tips for turning podcast listeners into clients. Whether you’re just starting your financial journey or looking for ways to grow your wealth strategically, this episode offers actionable insights on combining educational content with business growth through podcasting.What You’ll Learn in This Episode:The origin story of Asset Road and how financial frustration turned into a scalable business.Addressing the overlooked middle phase of personal finance where most families need strategic guidance.Smart leveraging of mortgage debt and property investment for wealth creation in your 30s and 40s.How to connect podcast listeners with your business through educational content and nurturing.Why foundational episodes on financial basics continue to attract new listeners years later.Episode Breakdown with Timestamps:[00:00] – The Challenge of Podcasting: Why Listen to Me?[00:18] – Meet Zeke: From AWS to Finance Bible Co-Founder[01:35] – The Finance Bible Story [03:30] – Zeke’s Journey: Banking, Insurance & Ethics[06:30] – Standing Out in the Finance Space[10:07] – Advice for Families: Leveraging Equity[14:27] – Turning Podcast Listeners Into Clients- Linking The Finance Bible Podcast to Asset Road[18:04] – Helping Clients Buy Their First Home[21:19] – Podcasting Challenges: Imperfection & Growth[24:16] – Start a Podcast: Be Consistent & Valuable[26:12] – Weekly Podcast Strategy: Consistency & Planning[33:59] – Most Popular Episode: Superannuation ExplainedFollow Zeke Guenthroth:Zeke Guenthroth: https://www.linkedin.com/in/zeke-guenthroth-3211911bb/Instagram: https://www.instagram.com/zeke_guenthroth/The Finance Bible Podcast: https://assetroad.com.au/the-finance-bible/   The Finance Bible Podcast (Instagram): https://www.instagram.com/thefinancebible__/ Asset Road: https://assetroad.com.au/Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into how financial coaching and entrepreneurship can empower the US military community, featuring Lacey Langford, host of the Milmo podcast and founder of Mil Money Con. Lacey shares her personal journey growing up in a military family and how she combines her passion for personal finance with the realities of military life to help service members and spouses manage money wisely and build portable careers through entrepreneurship.Lacey breaks down the unique financial challenges military families face, like frequent moves, limited spouse employment opportunities, and navigating debt, and explains why niching down to serve this community has been key to her success. We also explore how she monetizes her podcast ethically through sponsorships and how she transformed her podcast platform into a thriving in-person event, Mil Money Con, designed to connect military financial professionals and entrepreneurs. Whether you’re a military member, spouse, or entrepreneur interested in niche communities, this episode offers insights on combining purpose-driven content with sustainable business models and event creation.What You’ll Learn in This Episode:The distinct financial challenges military members and spouses face and why entrepreneurship is a popular solution.How Lacey’s military background shaped her approach to financial coaching and community building.Strategies for monetizing a mission-driven podcast through aligned sponsorships without charging your core audience.Practical tips on launching and growing an in-person event from a podcast platform, including managing risk and securing sponsors.The power of niching down in podcasting and business to create authentic connections and sustainable growth.Episode Breakdown with Timestamps:[00:00] – Coaching for Free: How Lacey Supports the Military Without Charging Clients[01:16] – The Milmo Show: Financial Empowerment for the Military Community[04:28] – Why Entrepreneurship is Vital for Military Spouses[10:28] – Podcast as a Marketing & Trust-Building Tool[11:15] – Turning to Sponsorships Instead of Charging the Audience[14:25] – Protecting Her Audience: The “Podcast is My House” Philosophy[15:30] – Landing the First Sponsor and Building Confidence[18:41] – The Birth of Mil Money Con: Connecting Military Financial Professionals[22:42] – Navigating B2C and B2B: Serving Two Distinct Audiences[25:30] – Why Lacey Stays Niche: The Power of Speaking to One Audience[30:30] – What’s Next: Bringing Milmo In-Person in 2026[38:42] – Biggest Challenge: Letting Go of Worrying What Others ThinkFollow Lacey Langford:Lacey Langford: https://www.linkedin.com/in/laceylangford Instagram: https://www.instagram.com/laceylangford/  Milmo Podcast: https://milmo.co/ Mil Money Con: https://milmoneycon.com/ Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into how podcasting can fuel a purpose-driven business and create deep personal impact with Vicki Wusche, host of A Wealthy Life Podcast and founder of The Wealthy Life Project. Vicki breaks down how she uses her podcast not just for visibility but to educate on financial literacy, inspire mindset shifts, and empower people to design lives filled with joy, freedom, and legacy. She shares how her show replaced traditional networking post-COVID and became a key engine for long-term engagement with her community.Vicki has built a business around helping others understand money, invest smartly, and live intentionally. She walks us through how podcasting became her top channel for attracting the right clients, delivering lasting value, and building a personal brand rooted in authenticity. If you’re looking to blend purpose with profit and want a podcast that does more than just market, you’ll want to hear this. What You’ll Learn in This Episode:Why your podcast should reflect your mission, not just your expertiseHow podcasting helped Vicki rebuild her networking strategy post-COVIDWhat a wealthy life really means, and how to design one yourselfHow to create content that brings clients to you, even years laterThe difference between enough, more than enough, and much more than enoughEpisode Breakdown with Timestamps:[00:00] – Introduction: Meet Vicki Wusche, Wealth Strategist & Investor[01:24] – Redefining Wealth: It's More Than Just Money[04:50] – Why Wealthy Life Means Different Things at Different Life Stages[11:34] – From Redundancy to Property Success: Vicki’s Turning Point[14:21] – Leveraging Maths & Strategy to Build a Portfolio[19:55] – The 3 Pillars: Mindset, Maths & Property Strategy[24:05] – Why Podcasting Replaced In-Person Networking[31:29] – Making Education Accessible: Free Wealthy Life Community[37:37] – From Struggle to Stability: Vicki’s Personal Story[44:11] – The Real Meaning of “Enough” and Designing a Joyful Life[46:38] – What Would You Do If You Never Had to Work Again?[52:43] – Avoiding Consumerism & Living on Your Terms[54:18] – Where to Find Vicki Wusche Online Follow Vicki Wusche:LinkedIn: https://www.linkedin.com/in/vickiwusche/ Facebook: https://www.facebook.com/VickiWusche/ Website: https://vickiwusche.com/ Podcast (A Wealthy Life Podcast): https://vickiwusche.com/a-wealthy-life-podcast/ Spotify (A Wealthy Life Podcast): https://open.spotify.com/show/13lVRTAioD5mR4XUiylAk8?si=71262939b6754e09 Apple podcasts (A Wealthy Life Podcast): https://podcasts.apple.com/gb/podcast/a-wealthy-life/id1617293196 Book (The Wealthy Retirement Plan): https://a.co/d/6jYqpYB Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ #WealthMindset #PropertyInvestment #FinancialEducation #RealEstateStrategy #MoneyManagement #PassiveIncome #MentorMindset #EmpoweredLiving #WomenInPodcasting #LegacyBuilding #SmartInvesting #PurposeDrivenLiving

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into how niche B2B content can become a long-term growth engine with David Robison, host of The Electrical Building Design Show and CEO of Design Master Software. David breaks down how he uses video-first content, SEO, and monthly webinars to drive sales in the hyper-specific world of electrical building design, an industry so narrow that traditional marketing data barely exists.David has positioned his company as a go-to expert in electrical design by consistently publishing practical, insightful, and highly targeted content. He walks us through how he built a YouTube-first content system, why he still runs a live webinar every month after two years, and how talking to customers daily fuels everything from product strategy to lead generation. Whether you're in SaaS, B2B tech, or any niche market, this episode shows how smart, scrappy content marketing can scale even in the smallest of spaces.What You’ll Learn in This Episode:How David markets electrical design software with no search volume to guide him.The strategy behind running the same live webinar every month, and why it still works.Why YouTube is his core content channel and how it feeds his podcast and SEO.What makes a niche SEO strategy work when everyone else is chasing volume.How cold outreach and email lists from trade publications still crush it in 2025.Why David stripped marketing CTAs from high-traffic pages to avoid unqualified leads.His take on desktop vs. SaaS and why some tools belong offline.How his company nurtures leads over years, not weeks, with simple systems. Episode Breakdown with Timestamps: [00:00] – Introduction: Why David Breaks Traditional Marketing Rules (and It Works) [00:26] – Meet David Robison: CEO of Design Master Software & Podcast Host [01:31] – What Design Master Does & The Revit/AutoCAD Advantage [03:21] – Repurposing Content from YouTube to Podcast & Blog [04:37] – Creating Without Data: Marketing in a Hyper-Niche [06:56] – Staying an Expert: Listening Instead of Guessing [09:00] – Small Team Superpower: CEO Still Talks to Customers [09:53] – Anatomy of a Lean Yet Powerful B2B SaaS Funnel [11:04] – The Secret Weapon: Running the Same Webinar for 2+ Years [13:10] – Webinar as a Loyalty & Support Signal [14:26] – Dual CTA Strategy: Free Trial vs Webinar (and Why It Works) [17:05] – Why Long Delays in B2B Sales Aren’t Always Bad [19:40] – The ROI of a Lean Content Engine (1–2 Sales Monthly) [21:37] – HVAC vs Electrical: Why Views Don't Always Equal Revenue [24:11] – Niche Marketing Victory: High LTV with Low Volume [25:47] – Outbound Email with Trade Lists: The Real Volume Driver [27:35] – Call to Action Clarity: Always Drive to the Webinar [29:07] – Why One Video Per Month is Enough for Long-Term Play [31:07] – SEO in a Data Desert: Winning Micro-Keywords with Intent [33:10] – Competing with Autodesk (and Winning in France!) [35:42] – Why Some Software Still Belongs on the Desktop [35:40] – Where to Find David Robison & Sign Up for the Webinar Follow David Robison:LinkedIn: https://www.linkedin.com/in/davidpaulrobison/ Website: https://www.designmaster.biz Podcast (The Electrical Building Design Show): https://podcasts.apple.com/us/podcast/electrical-building-design-show/id1712317106 YouTube: https://www.youtube.com/@Design_Master_Software Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ #Podcasting #B2BMarketing #ElectricalEngineering #ContentMarketing #WebinarMarketing #NicheSEO #ThoughtLeadership #DesignMaster #YouTubeMarketing #MarketingInTech #InboundStrategy #SoftwareMarketing

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re talking about what really makes a podcast resonate: being real. Our guest is Becky Fountain, a professional voice-over artist and founder of Becky Fountain Voiceovers, who knows how much your tone, energy, and honesty matter. She shares why cutting the fluff and showing up as your true self is the key to building trust and standing out, especially now when AI is everywhere.Becky brings stories from her career, like learning the hard way through a botched client recording, and shows how embracing mistakes, using your voice with intention, and staying curious can make all the difference. This one’s full of relatable advice that’ll help you show up more confidently and connect with your audience in a way that sticks.What You’ll Learn in This Episode:Why authenticity is more critical than ever in the AI era.How to use vocal tone and pacing to sound more natural and compelling.The secret to not being boring, even if your topic is technical.How to turn podcasting mistakes into loyalty-building moments.Simple ways to make your audience feel inspired and capable.Episode Breakdown with Timestamps:[00:00] – Why Authenticity Feels Risky But Matters More Than Ever[00:34] – Meet Becky Fountain: Voiceover Artist & Podcasting Pro[01:20] – What Authenticity Really Looks Like in a Podcast[06:20] – Transparency, Flexibility & Admitting What You Don’t Know[09:30] – Being Curious & Delivering Value Without Boring Your Listeners[13:00] – Using Your Voice: Vocal Dynamics for Better Listener Engagement[17:55] – Owning Your Mistakes: The Power of Vulnerability[25:04] – When Refunds Aren’t Enough: Going Above & Beyond[31:15] – Inspiring Your Audience With Simple, Achievable Advice[33:34] – The “Charisma Fingerprint” & Final Advice from Becky[34:13] – Where to Find Becky OnlineFollow Becky Fountain:LinkedIn: https://www.linkedin.com/in/becky-fountain-932861274/ Website: https://www.beckyfountainvo.com/ Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ #Podcasting #VoiceOver #Authenticity #B2BMarketing #ContentCreation #PodcastTips #AudioBranding #RelatableContent #VoiceMatters #DoItScared #PodcastGurus

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into the power of podcasting as a strategic content engine for niche B2B industries with Tony Mormino, host of HVAC TV and Director of Marketing at Air Control Concepts. Tony breaks down how podcasts can be used not just for brand visibility, but also to educate technical audiences, build industry trust, and create long-term engagement in traditional sectors like commercial HVAC. He shares how his show went from internal Teams meetings during COVID to a full-scale video-first podcast reaching thousands of engineers and contractors.Tony has helped position his company as a leader in the HVAC space by consistently showing up with high-value educational, engaging, and approachable content. He walks us through how to get started even without fancy equipment, why showing up scared is still better than waiting, and how creating authentic, useful content can turn your brand into the go-to expert in your field.What You’ll Learn in This Episode:Why every niche, even HVAC, has room for a great podcast.How to use video and audio content to educate your buyers at scale.Why don’t you need perfect equipment to get started? Just your phone.The role of PDH credits and webinars in growing a B2B audience.Why being the “face” of a brand podcast matters, even if you’re not the CEO.How to get podcast guests (even in traditional industries).The mindset shift: do it scared, do it scrappy, and focus on value.Episode Breakdown with Timestamps: [00:00] - Introduction & Why Podcasting in a Niche Still Works [00:34] - Meet Tony Mormino: Marketing Director at Air Control Concepts [01:26] - What Is HVAC TV & How It Supports the HVAC Community [03:15] - Origin Story: Launching HVAC TV During Covid [05:11] - From Zoom Fatigue to LinkedIn Live: Adapting to Digital [08:44] - Making HVAC Engaging: “Better Than Boring” Philosophy [10:44] - Overcoming Fear & Just Starting the Podcast [13:34] - Tactical Tips: Gear, Guests & Simplicity in Production [16:47] - Why Self-Awareness Matters for Content Creators [21:58] - Managing Guest Expectations & Finding a Co-Host [25:06] - Reframing Success in a Niche Industry [28:19] - Trade Show Interviews & Keeping It Real [31:16] - Being the Face of a Company-Owned Podcast [34:04] - Tracking ROI: Sales Team Buy-In & Event Recognition [40:24] - Factory Tours & Building Industry Authority [43:42] - What Will Always Matter: Providing Real Value [45:45] - Where to Find Tony & HVAC TVFollow Tony Mormino:LinkedIn: https://www.linkedin.com/in/tony-mormino/Website: https://www.aircontrolconcepts.com/ YouTube Channel: www.youtube.com/@HVAC-TVTikTok: https://www.tiktok.com/@tonymormino Spotify: https://open.spotify.com/show/6yI0rubgJAS8ErjL74g66o?si=0cc5f72f34374786 Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ #Podcasting #B2BMarketing #HVACTV #ContentMarketing #ThoughtLeadership #BrandBuilding #EngineeringMarketing #TradeshowMarketing #VideoPodcast #Edutainment #JustStart #DoItScared

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into the world of corporate podcasting with Jacob Hollabaugh, host of PayPod and a professional podcast presenter for SoarPay. Jacob shares how he built credibility and connection in the highly specialized world of fintech, despite having no background in finance. He breaks down how podcasting has become his tool for navigating complex industries, asking the right questions, and creating meaningful conversations with top-level executives.Jacob has redefined how non-experts can thrive as hosts in the B2B space, not by faking authority, but by preparing rigorously and reading guests with precision. He explains how podcasting creates long-term brand equity, opens doors for strategic networking, and delivers value far beyond downloads. From managing sales-driven guests to building a scalable prep system, Jacob shows how thoughtful podcasting can make any brand sound like a leader.What You’ll Learn in This EpisodeHow to host a podcast outside your own industry with confidence and credibility.A clear framework for preparing and leading interviews with industry leaders.Ways to keep B2B guests from falling into sales mode and drive richer conversations.How podcasts contribute to brand visibility, relationship-building, and reputation.Practical tips on research, scripting, and reflecting on each episode to improve over time.Episode Breakdown with Timestamps[00:00] - Meet Jacob Hollabaugh: From Reality TV Recaps to Fintech Hosting[01:44] - Landing a Corporate Hosting Gig Without a Finance Background[04:13] - Building Relationships with High-Level Industry Guests[06:11] - How to Learn a New Industry and Prepare Like a Pro[09:22] - What Makes a Great Podcast Host in B2B[13:14] - Differences Between Entertainment and Corporate Podcasts[19:36] - Making Professional Guests Feel Comfortable and Candid[24:02] - Strategies for Avoiding Sales Pitches in Interviews[38:02] - Research Methods and Guest Preparation Process[49:10] - The Marketing Benefits of Corporate Podcasting[56:46] - Why Podcasts Are More Authentic Than Traditional Content[01:01:53] - Do All Companies Need Content?[01:08:33] - Final Takeaways on Strategy, Quality, and Brand ImpactFollow Jacob HollabaughLinkedIn: https://www.linkedin.com/in/jacobhollabaugh PayPod Podcast: https://www.soarpay.com/podcast Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ #Podcasting #B2BMarketing #ContentStrategy #FintechMarketing #BrandedPodcasts #ThoughtLeadership #Networking

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into the world of niche podcasting with Mike Richards, CEO of the Treasury Recruitment Company and host of the Treasury Career Corner. Mike shares how he turned a podcast in the hyper-specialized field of Treasury into a core business driver, bringing in over £1 million in revenue. He breaks down how podcasting has become a key channel for building authority, deepening relationships, and creating inbound opportunities in B2B.Mike has helped redefine how podcasts function in a professional services context—not just as content but as strategic assets. He outlines how consistent storytelling, guest empowerment, and community-building have elevated both his brand and his guests’ careers. From booking global keynote stages to recruiting entire teams, Mike shows why niche-focused podcasting delivers high-value results.What You’ll Learn in This Episode:Why niche podcasts don’t need millions of downloads to drive massive business outcomes.How podcasting helps build authority, deepen industry relationships, and create new client pathways.The behind-the-scenes process Mike uses to produce consistent, high-quality weekly episodes.How to use podcast episodes to enhance recruiting, personal branding, and inbound marketing.Tips for staying consistent, batching episodes, and maintaining high standards over the long term.  Episode Breakdown with Timestamps:[00:00] - Meet Mike Richards & the Power of Niche Podcasting[01:10] - Podcasting as a Relationship Tool, Not Just a Sales Funnel[03:51] - What Treasurers Do & Why Their Stories Matter[06:05] - From Guest to Keynote: Helping Guests Grow Their Brand[09:10] - Niche Audience, Major Results: Why 250 Listeners Is Plenty[12:10] - Sound Quality, Listener Experience & Hosting Like a Pro[17:04] - Taking the Podcast on the Road: Treasury Career Corner Live[22:06] - Surviving the First 20 Episodes: The Consistency Factor[32:17] - Should Every Recruiter Have a Podcast? Mike’s Take[42:44] - ROI Breakdown: Over £1 Million in Revenue from Podcasting[54:45] - What’s Next: Live Events, International Growth, and Episode 300 Follow Mike Richards:Website: https://treasuryrecruitment.comLinkedIn: https://www.linkedin.com/in/mrtreasury/ Podcast: https://treasuryrecruitment.com/podcasts/ Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ #Podcasting #B2BMarketing #Recruitment #ContentStrategy #ThoughtLeadership #NicheMarketing #Networking

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.In this episode, Guillaume Jouvencel takes Pastor Joseph Spurgeon through a step-by-step process to bring his podcast, The Patriarchy Podcast, back to 10,000 downloads per month. They discuss strategies for content creation, guest outreach, and discoverability that can help grow an audience and monetize a podcast. Whether you're looking to grow your own show or revamp an existing one, this episode provides actionable advice that you can implement immediately.What You’ll Learn in This Episode:How to identify and optimize podcast content for your target audienceTips on increasing discoverability through the right keywords and episode titlesStrategies for booking guests with large audiences to boost your podcast's reachThe importance of leveraging an email list for podcast growth and monetizationHow to create content that resonates and drives long-term engagementEpisode Breakdown:[00:00] - Introduction – The state of The Patriarchy Podcast and goals for growth[01:32] - Step 1: Content Strategy – Identifying what works and how to refine your podcast niche[06:00] - Step 2: Guests – How to approach and pitch high-quality guests for maximum impact[18:00] - Step 3: Discoverability – Optimizing your podcast’s title and description for search[27:45] - Step 4: Email List Building – The importance of collecting emails for future growth[38:15] - Step 5: YouTube Thumbnails – Best practices for designing thumbnails that drive engagement[50:30] - Step 6: Marketing – How to promote your podcast across platforms and increase visibility[55:00] - Final Thoughts – Strategies for sustaining momentum and growing your audience over timeFollow Guillaume Jouvencel:YouTube: http://www.youtube.com/@Guillaume_JouvencelInstagram: https://www.instagram.com/guillaume.jouvencelLinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/Follow GHA Marketing:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/TikTok: https://www.tiktok.com/@gha_marketingTwitter/X: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re creating meaningful results in podcasting as a strategic tool for B2B businesses with Michael Buzinski, CEO of Buzzworthy Integrated Marketing and an expert in B2B marketing. Michael breaks down how podcasts can be used not only to build authority in your niche but also as a networking tool to connect with ideal clients. He shares his insights into why podcasts are a long-game strategy for growing your business, building relationships, and driving meaningful results, especially in professional services.Michael has helped numerous businesses leverage the power of podcasting to grow their brand and develop deeper, lasting relationships with their target audience. He walks through the critical steps to successfully integrate podcasts into your marketing strategy, and why consistency, niche focus, and strategic automation are key.What You’ll Learn in This Episode:Why podcasting is one of the best ways to build authority and trust in your industry.The two primary ways podcasts can serve businesses are as tools for thought leadership and networking.How to find and define your niche to maximize the effectiveness of your podcast.The importance of consistency and automation in growing your podcast’s audience and impact.How podcasting fits into a larger B2B marketing strategy and why it’s a long-term investment.Episode Breakdown with Timestamps:[00:00] - Introduction & Why Podcasts Matter[00:28] - Meet Michael Buzinski: Buzzworthy's CEO & Marketing Strategist[01:16] - Authority Building Through Podcasting[03:15] - Podcasting as a Strategic Networking Tool[05:46] - Why Voice and Video Beat Text for Trust Building[08:19] - How Specific Should Your Niche Be?[10:04] - Case Study: Building an Eight-Figure Business from a 4500-Person Niche[15:45] - Short Game vs. Long Game: Planting Marketing Seeds[21:58] - Integrating Podcasts Into the Marketing Mix[31:45] - Automating Lead Capture & Nurture with a CRM[38:17] - Creating Urgency and Evergreen Content[44:47] - Final Tips on Podcasting Consistency & Flexibility[45:03] - Where to Get Michael’s Book "The Rule of 26"Follow Michael Buzinski:Website: https://buzzworthy.biz/ LinkedIn: https://www.linkedin.com/in/michaelbuzinski/ Podcast:  https://buzzworthymarketing.show/ Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ #Podcasting #B2BMarketing #MarketingStrategy #Networking #ThoughtLeadership #ContentMarketing

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.What You’ll Learn in This Episode:The 6-step podcast launch framework that drives real business resultsHow to position your show to stand out and attract your ideal listenerSmart guest strategies that double as lead generation tacticsTools, gear, and workflows to record and edit like a proHow to distribute and promote your podcast for maximum reach and engagementEpisode Breakdown:[00:00] - Introduction – What makes a B2B podcast successful[01:26] - Step 1: Positioning – Nailing your niche and audience[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy[18:10] - Step 3: Guests – Finding, pitching, and booking the right people[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach[44:52] - Step 6: Launch – Building buzz, early reviews & social proof[54:59] - Step 7: Consistency – Why most podcasters fail and how not to[56:15] - Final Thoughts – Long-term wins and why this mattersFollow Guillaume Jouvencel:YouTube: http://www.youtube.com/@Guillaume_JouvencelInstagram: https://www.instagram.com/guillaume.jouvencelLinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Follow GHA Marketing:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/TikTok: https://www.tiktok.com/@gha_marketingTwitter/X: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.If you’re not using YouTube for your podcast, you’re missing out on massive audience growth. In this episode, we break down why YouTube is the #1 podcast platform, how top podcasters are crushing it with video, and the 3 G’s Strategy that can skyrocket your podcast’s reach and engagement.What You’ll Learn in This Episode:Why YouTube now dominates podcast consumption (with stats to prove it)How YouTube’s algorithm helps you attract new listenersThe 3 G’s Strategy – Thumbnails, Titles & Hooks that drive clicksHow to properly publish and optimize your podcast for YouTube & YouTube MusicWhy YouTube traffic converts 3X better than other platformsEpisode Breakdown: [00:00] - Introduction – Why YouTube is essential for podcasters [01:30] - YouTube vs. Traditional Podcast Platforms – The key stats [04:18] - Case Study: Explosive Growth – How podcasters are thriving on YouTube [05:38] - The 3 G’s Strategy – Thumbnails, Titles & Hooks explained [08:00] - The Secret to High-Performing Thumbnails – What works & what doesn’t [10:17] - Clickbait Done Right – How to write compelling podcast titles [13:57] - The First 5 Seconds Rule – Why the right hook keeps listeners engaged [16:25] - Business Benefits of YouTube Podcasting – How it Drives Leads & sales [19:03] - How to Publish on YouTube & YouTube Music – A step-by-step guide [22:34] - Final Thoughts & Next Steps – Implement these strategies todayFollow Guillaume Jouvencel:YouTube: http://www.youtube.com/@Guillaume_JouvencelInstagram: https://www.instagram.com/guillaume.jouvencelLinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/Follow GHA Marketing:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/TikTok: https://www.tiktok.com/@gha_marketingTwitter/X: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.Joe Rogan’s podcast dominates the industry with 190 million downloads per month. But what are the key factors that led to its massive success? In this episode, we break down the six pillars that made The Joe Rogan Experience a global phenomenon. Whether you’re starting out or looking to scale your show, these insights will help you refine your strategy, improve discoverability, and accelerate your podcast growth.What You’ll Learn in This Episode:How a strong mission and brand identity drive podcast successWhy audio, video, and content quality are crucial for growthThe impact of guest selection and social media clips on organic reachJoe Rogan’s ranking strategy and how to optimize podcast discoverabilityProven monetization methods used by top podcastsEpisode Breakdown: [00:00:00] - Introduction – How Joe Rogan Built a Podcast Empire [00:01:30] - The Power of a Strong Podcast Mission & Brand Identity [00:04:00] - Why People Tune Into Joe Rogan’s Show & What You Can Learn [00:06:30] - Joe Rogan’s Audio Setup: How to Achieve Studio-Quality Sound [00:09:00] - The Role of Video in Podcasting & How Joe Leveraged It Early [00:12:00] - Guest Selection: How Big Names Drive Audience Growth [00:15:00] - Ranking on Spotify & Apple: The Secret to Staying on Top [00:18:00] - Monetization Strategies: Ads, Sponsorships, and Direct Offers [00:21:00] - Joe Rogan’s Spotify Deal & What It Means for Podcasters [00:24:30] - Show Notes, Titles & SEO: How to Optimize for Discoverability [00:28:00] - Final Thoughts: Key Takeaways & Next Steps for Your PodcastResources & Links:Adobe Enhance Speech – Improve podcast audio quality with AI: https://podcast-enhancements.adobe.com/ Google Trends & Keyword Planner – Find trending topics for your niche: https://trends.google.com/ Riverside – Record, edit, and enhance audio automatically: https://riverside.fm/ Opus Clip – AI-powered video snippets for social media: https://www.opus.pro/ CastMagic – AI-generated show notes & written content: https://www.castmagic.io/ Zapier – Automate workflows between tools: https://zapier.com/Follow Guillaume Jouvencel’s social media:YouTube Channel: http://www.youtube.com/@Guillaume_Jouvencel Instagram: https://www.instagram.com/guillaume.jouvencel LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Follow Us on Social MediaLinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/TikTok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.If you love podcasting but find the post-production process overwhelming, this episode is for you. Managing 40+ podcasts, I’ve mastered automation tools that will save you hours every week. Whether you’re a solo podcaster or a content team, these automation techniques will take your workflow to the next level—so you can focus on what truly matters: creating great content.What You’ll Learn in This EpisodeHow to automate editing, transcription, and post-productionThe best tools for creating short-form video content for social mediaHow to auto-generate highlights, reaction clips, and trailersThe power of AI-assisted show notes, titles, and LinkedIn postsHow to connect automation tools for a seamless workflowEpisode Breakdown[00:00:00] - Introduction: Why Most Podcasters Waste Hours on Post-Production[00:01:00] - The Challenge: Common Podcast Production Bottlenecks[00:03:00] - Riverside Overview: Automate Recording, Editing, and Audio Enhancement[00:05:30] - How Riverside’s AI Producer Can Cut Your Editing Time in Half[00:08:00] - Creating a Fully Edited Podcast Episode With One Click[00:10:00] - Opus Clip: AI-Powered Social Media Clips for Maximum Reach[00:12:00] - The Role of Short-Form Videos in Podcast Growth[00:14:30] - How to Auto-Generate Engaging Reaction Clips and Trailers[00:16:00] - CastMagic: AI-Generated Show Notes, Titles, and Blog Content[00:18:30] - How AI Can Help You Write Podcast Descriptions and Episode Summaries[00:21:00] - Zapier: Connecting Automation Tools for a Seamless Workflow[00:24:00] - How to Set Up Automated Workflows for Publishing and Promotion[00:26:00] - The Balance Between Automation and Quality Control[00:28:00] - Final Thoughts: How to Work Smarter, Not Harder in PodcastingResources & LinksRiverside – Record, edit, and enhance audio automatically: https://riverside.fm/ Opus Clip – AI-powered video snippets for social media: https://www.opus.pro/ CastMagic – AI-generated show notes & written content: https://www.castmagic.io/ Zapier – Automate workflows between tools: https://zapier.com/ Follow Guillaume Jouvencel’s social media:YouTube Channel: http://www.youtube.com/@Guillaume_Jouvencel Instagram: https://www.instagram.com/guillaume.jouvencel LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Follow Us on Social MediaLinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/TikTok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Guru, we’re talking about branding with Lorraine Carter, founder of Persona Design. She breaks down why branding isn’t just about a logo but about building a strategy that shapes how people see and connect with your business. From standing out in a crowded market to creating a brand people trust and love, Lorraine shares practical advice for businesses, entrepreneurs, and podcasters looking to make an impact.Lorraine has helped businesses of all sizes, from small startups to large organizations like the EU, develop strong, profitable brands. She’s passionate about making brand strategy simple and accessible, and she shares how to define your audience, stand out from the competition, and use storytelling to build a brand that truly resonates.What You’ll Learn in This Episode:Why branding is critical beyond just visuals, and it’s about aligning with business strategy.How emotional triggers shape how people perceive and connect with your brand.The power of differentiation and why standing for something matters.The strategic steps to defining your brand, include mapping out target audiences.How to apply branding principles to personal brands and podcasts for long-term success.Episode Breakdown with Timestamps: [00:00:31] - Introduction to Lorraine Carter [00:01:19] - Why Branding Matters [00:03:14] - The Power of Brand Association [00:08:51] - Understanding Your Audience & Their Pain Points [00:12:59] - Personal Branding vs. Podcast Branding [00:16:01] - Strategic Steps to Build a Strong Podcast Brand [00:22:19] - Maintaining Brand Consistency Over Time [00:24:57] - Differentiation in a Competitive Market [00:28:13] - The Risks of Not Investing in Branding [00:31:40] - Lorraine’s Mission & Where to Find Her Follow Lorraine Carter on Social:Website: https://www.personadesign.ie/international-speaker/ Lorraine Carter on LinkedIn: https://www.linkedin.com/in/lorrainecarterpersonadesign/Lorraine Carter on Twitter: https://x.com/PersonaDesign Lorraine Carter on Facebook: https://www.facebook.com/PersonaDesign/ Lorraine Carter on Youtube: https://www.youtube.com/@LorraineCarter Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ #Branding #Podcasting #Marketing #PersonalBrand #BusinessGrowth

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.If you’re putting time into creating podcast episodes but struggling to get traction, this episode is for you. Today, I’ll show you how to turn just one podcast episode into an entire month of content—helping you grow your audience, increase engagement, and generate leads effortlessly. Whether you’re a new podcaster or already have episodes published, these strategies will help you work smarter, not harder.What You’ll Learn in This EpisodeHow to turn podcast episodes into blog posts for SEO and audience reachThe power of trailers and highlight reels to attract more listenersWhy key quotes and reaction videos boost engagement on social mediaHow to use LinkedIn and email newsletters to establish authorityThe secret to leveraging guest testimonials and bloopers for audience connection Episode Breakdown [00:00:00] - Introduction: Why Most Podcasts Don’t Get Enough Listeners [00:01:00] - Turning Podcast Episodes into Blog Posts for Maximum Visibility [00:02:00] - How to Create Short-Form Video Trailers That Drive Traffic [00:03:00] - Extracting Key Quotes to Use Across Social Media [00:04:00] - Why Highlight Reels Are a Must-Have for Podcast Promotion [00:05:00] - Repurposing Podcast Content into Engaging Email Newsletters [00:06:00] - How LinkedIn Posts Can Help You Build Authority and Community [00:07:00] - Creating Reaction Videos to Spark More Conversations [00:08:00] - Leveraging Guest Testimonials for Social Proof [00:09:00] - The Power of Carousel Posts and Behind-the-Scenes Bloopers [00:10:00] - Final Call to Action: How to Start Repurposing Your Content Today Resources & LinksFree Podcast Growth Guide: https://ghapodcast.com Podcast Adobe Enhance (for improving guest audio): https://podcast.adobe.com/enhance Track Podcast Rankings with Podstatus: https://www.podstatus.comBuzzsprout Podcast Statistics: https://www.buzzsprout.com/global_statsFollow Guillaume Jouvencel’s social media:YouTube Channel: http://www.youtube.com/@Guillaume_Jouvencel Instagram: https://www.instagram.com/guillaume.jouvencel LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Follow Us on Social MediaLinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/TikTok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.Over the last two years, I’ve personally analyzed over 1300 podcasts and spoken with 500+ podcasters to uncover what truly drives success in this space. In this episode, I’m diving deep into Entrepreneurs on Fire by John Lee Dumas—a top-ranked business podcast generating over $100K per month.John has built a powerhouse brand, but even the most successful podcasts have untapped potential. In this breakdown, I’ll reveal how Entrepreneurs on Fire could triple its audience, increase revenue, and expand its reach with a few strategic changes. If you’re a podcaster, content creator, or entrepreneur looking to grow your show, this episode is packed with insights you can apply today.What You’ll Learn in This EpisodeThe business model behind Entrepreneurs on Fire and how John monetizes his audienceWhy YouTube is the biggest missed opportunity in podcasting todayThe SEO and keyword strategy that helps podcasts rank higherHow Spotify is now the leading podcast platform and why most podcasters overlook itThe call-to-action framework that increases engagement and leadsThe power of short-form content and how to repurpose your episodes into 21+ social media postsEpisode Breakdown [00:00:00] - Introduction: Why This Podcast Breakdown Matters [00:01:17] - The Entrepreneurs on Fire Business Model Explained [00:02:35] - How Audience Growth Directly Impacts Podcast Revenue [00:03:50] - The Three Pillars of Podcast Quality: Audio, Video, and Content [00:05:01] - How to Optimize Your Podcast for Search and Discoverability [00:06:21] - Why YouTube is a Game-Changer for Podcast Growth [00:08:49] - How Spotify is Overtaking Apple Podcasts and What It Means for You [00:10:06] - The Best Call-to-Action Strategies to Convert Listeners [00:12:17] - How to Rank in Apple Podcasts and Spotify Charts [00:14:32] - Why Entrepreneurs on Fire Has 3800 Apple Reviews but Only 30 on Spotify [00:17:19] - The Role of Show Notes in Podcast Growth and SEO [00:19:36] - Social Media Strategy: How to Repurpose Podcast Content for Maximum Reach [00:24:07] - The Power of Consistency: Why a Release Schedule Matters [00:30:07] - How a Podcast Website Can Become Your Biggest Growth Asset [00:32:45] - Leveraging Short-Form Video to Boost Your Podcast’s Visibility [00:37:32] - The Missing Social Media Strategy: LinkedIn, Twitter, and TikTok [00:38:47] - Final Takeaways and Action StepsResources & LinksEntrepreneurs on Fire Website: https://www.eofire.comPodcast Adobe Enhance: https://podcast.adobe.com/enhance (for improving guest audio)Podstatus: https://www.podstatus.com (track podcast rankings)Buzzsprout Podcast Statistics: https://www.buzzsprout.com/global_stats (track industry trends)YouTube Podcast Study: https://www.signalhillinsights.com (listener behavior research)Follow Guillaume Jouvencel’s social media:YouTube Channel: http://www.youtube.com/@Guillaume_Jouvencel Instagram: https://www.instagram.com/guillaume.jouvencel LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Follow Us on Social MediaLinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/TikTok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Guru, we explore mindset, success habits, and the unconscious mind with Teri Holland, an NLP trainer, hypnotherapist, and podcasting expert. Teri explains how 95% of our actions are driven by the unconscious mind and shares strategies for setting goals, overcoming mental blocks, and using podcasting to grow your brand. Whether you're an entrepreneur or podcaster, this episode offers actionable insights for lasting success.Our guest, Teri Holland, is a high-performance coach, TEDx speaker, and host of the Success in Mind podcast. With expertise in NLP and hypnotherapy, she helps individuals reprogram their mindset for peak performance and is known for her TEDx talk on secondary trauma.Expect to Learn:How your unconscious mind controls 95% of your habits—and how to take control.Why most people fail at achieving their goals and how to use the SMART framework for success.How social media and dopamine addiction impact your productivity.The role of storytelling in business and podcasting to build lasting connections.How Teri built a top-ranked podcast and leveraged it for business growth. Episode Breakdown:[00:00:37] - Introduction to Teri Holland[00:01:33] - Defining Success and Keeping It in Mind[00:02:52] - Conscious vs. Unconscious Mind: Who’s Driving Your Success?[00:06:46] - Practical Ways to Work with Your Unconscious Mind[00:13:25] - What Does Success Mean? Setting the Right Goals[00:19:05] - Teri's Podcasting Journey: From Creative Outlet to Global Platform[00:23:16] - The Power of Authenticity: How Raw, Unfiltered Content Resonates[00:28:14] - Building a Coaching Business Through Podcasting[00:32:53] - Advice for Aspiring Podcasters in 2025[00:38:11] - The Timeless Power of Storytelling in Podcasting Follow Teri Holland on Social:Website: https://www.teriholland.ca/ Podcast: https://www.teriholland.ca/my-podcast Teri Holland on LinkedIn: https://www.linkedin.com/in/theteriholland/ Teri Holland on Instagram: https://www.instagram.com/teriholland Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Guru, we explore the dynamics of running a business and podcast as a couple, focusing on how to navigate challenges, maintain boundaries, and foster authentic connections. Zach Carlin and Audrina Blackburn, co-founders of Summit Chasers Network, share their experiences building a business that thrives on trust and community while leveraging podcasting as a platform for growth and genuine relationship-building. Zach and Audrina discuss the importance of being true to yourself in both business and podcasting, offering actionable insights for entrepreneurs and podcasters alike.Our guests, Zach Carlin and Audrina Blackburn, are the founders of Summit Chasers Network, a platform dedicated to empowering small- and medium-sized businesses with strategies for sustainable growth. Both seasoned podcasters, Zach and Audrina bring authenticity, passion, and a wealth of knowledge about leveraging storytelling and connection to drive success in both their personal and professional lives.Expect to LearnHow to separate personal and professional relationships when running a business as a couple.The role of authenticity and trust in creating engaging podcasts and building a loyal audience.How live podcasting fosters transparency and strengthens audience relationships.Tips for evolving your podcast format and purpose as your goals change.The enduring importance of storytelling and community-building in podcasting.Introduction and overview [00:00:33] – Welcome & Introduction [00:01:40] – Running a Business & Podcast as a Couple [00:06:01] – Podcasting as a Medium for Authenticity [00:09:22] – Using Podcasts to Build Business Relationships [00:12:25] – Live Podcasts vs. Webinars: What Works Best? [00:16:26] – The Evolution of Summit Chasers Network Podcast [00:19:09] – Scripted vs. Unscripted Interviews: What’s Best? [00:26:26] – Lessons from Voice of Impact [00:31:20] – How to Use Podcasting to Showcase Expertise [00:34:31] – Challenges in Podcasting [00:40:47] – What Will Stay True in Podcasting Over the Next 10 Years? [00:42:57] – Where to Find Zach & Audrina Follow Zach and Audrina on Social:Summit Chasers Network: https://summitchasersnetwork.com/ Zach Carlin on LinkedIn: https://www.linkedin.com/in/zach-carlin-799955228/ Audrina Blackburn on LinkedIn: https://www.linkedin.com/in/audrina-blackburn-670598208/ Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.Expect to learn: 1. Why content quality outweighs fancy gear and elaborate setups.2. The truth about short-form content and its impact on podcast growth.3. Why niching down is critical for sustainable podcast growth.4. How consistency builds trust and audience retention.5. The role of video in podcasting’s future.6. Tips for leveraging SEO and creating binge-worthy back catalogs.7. Why your podcast titles might be costing you listeners.… and many more!Follow Guillaume Jouvencel’s social media:YouTube Channel: www.youtube.com/@Guillaume_Jouvencel Instagram:instagram.com/guillaume.jouvencel LinkedIn: linkedin.com/in/guillaume-jouvencel Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Devon Tilly, Host of The Art of Construction podcast and leader of the Art of Construction Master Facilitators. With years of experience in project management, Devon connects cutting-edge technology with craftsmanship to empower professionals in the building industry.Expect to learn:1. Practical tips on building a podcast from scratch, even with no prior experience.2.  Insights into staying consistent and engaged, especially during the early, challenging phases of podcasting.3. How to create impactful and authentic narratives that engage audiences.… and many more!You can find Devon Tilly's LinkedIn here: https://www.linkedin.com/in/devon-tilly-5a407a20/ Check out his podcast here: The Art of Construction Master Facilitators: https://www.theartofconstruction.net/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Jack Sweeney, Host and Creator of the CFO Thought Leader podcast and Senior Contributor at Forbes. With decades of experience in business journalism, Jack shares the leadership stories and career insights of top finance professionals.Expect to learn:1. Techniques for connecting with executives during interviews.2. Insights into building authority and relevance in a niche market.3. Strategies for staying focused and engaged as a podcast host.… and many more!You can find Jack Sweeney's LinkedIn here: https://www.linkedin.com/in/jack-sweeney-cfo-thought-leader/ Check out his podcast here: CFO Thought Leader podcast: https://muckrack.com/podcast/cfothoughtleader/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Ron Nussbaum, Chief Executive Officer of BuilderComs and Host of the Construction Champions Podcast. With over 15 years of experience in construction and a dedication to driving innovation, Ron is challenging industry norms and inspiring change across the sector.Expect to learn:1. Learn the techniques to market your podcast effectively on social media, newsletters, and through collaborations.2.  Discover how to approach potential sponsors and build mutually beneficial partnerships.3. Explore predictions and trends that will shape the podcasting industry and how to stay ahead.… and many more!You can find Ron Nussbaum's LinkedIn here: https://www.linkedin.com/in/ron-nussbaum/ Check out his podcast here: Construction Champions Podcast: https://www.buildercoms.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Tyler Campbell, Chief Executive Officer of Storybuilder and Podcast Host and Producer of the Construction Brothers Podcast. With a decade of experience in construction and a passion for video production, Tyler combines his expertise to bring a unique approach to both industries.Expect to learn:1. Learn the steps to create a podcast idea that resonates with listeners and fits your goals.2. Discover strategies for securing high-quality guests and keeping them engaged in your podcast's success.3. Learn how to leverage data to adjust content and improve listener engagement.… and many more!You can find Tyler Campbell's LinkedIn here: https://www.linkedin.com/in/tylerscottcampbell/ Check out his podcast here: Construction Brothers Podcast: https://www.brospodcast.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Daniel Stillman, Executive Coach and Host of The Conversation Factory podcast. With over a decade in the product design and innovation world, Daniel helps leaders drive change through impactful conversations.Expect to learn:1. Learn what goes into defining your podcast’s theme, voice, and branding to build a recognizable identity2.  Discover different ways to make money from your podcast, from sponsorships to premium content.3. Learn strategies for gaining a loyal listener base without relying solely on paid advertising.… and many more!You can find Daniel Stillman's LinkedIn here: https://www.linkedin.com/in/danielstillman/ Check out his podcast here: The Conversation Factory: https://theconversationfactory.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.Expect to learn:1. Why niching down is the key to attracting the right audience2. How to establish trust and authority through your podcast3. The importance of high-quality lead magnets (and how to create them)4. Tips for content repurposing across multiple platforms5. How to nurture leads into paying clients… and many more!Follow Guillaume Jouvencel’s social media:YouTube Channel: www.youtube.com/@Guillaume_Jouvencel Instagram: https://www.instagram.com/guillaume.jouvencel LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.Expect to learn:1. How to define a niche to stand out and attract a loyal audience2. Why optimizing for podcast SEO matters and how to get started3. The right way to use social media without relying solely on snippets4. How to build an engaged audience with email marketing5. The impact of paid ads and choosing the right platforms to maximize reach… and many more!Follow Guillaume Jouvencel’s social media:YouTube Channel: www.youtube.com/@Guillaume_Jouvencel Instagram: https://www.instagram.com/guillaume.jouvencel LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/  

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.Expect to learn:1. Why audience trust matters and how to balance content with calls to action2. How to attract high-value ads and sponsors by focusing on niche audiences3. The four main ways to earn: ads, subscriptions, sponsorships, and affiliate marketing4. The benefits of promoting your own product or service through your show5. How to set up live events to build community and attract sponsors… and many more!Follow Guillaume Jouvencel’s social media:YouTube Channel: www.youtube.com/@Guillaume_Jouvencel Instagram:instagram.com/guillaume.jouvencel LinkedIn: linkedin.com/in/guillaume-jouvencel Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Rob Alvarez, host of the Professor Game podcast and a gamification expert. He brings innovative strategies to boost engagement and loyalty through game-inspired solutions.Expect to learn:1. How to stay consistent with podcasting, even when facing obstacles like illness or burnout.2.  How to build a structured workflow for podcast production, from finding guests to editing and publishing.3. The importance of continuously learning and applying new methods to stay relevant in the podcasting space.… and many more!You can find Rob Alvarez's LinkedIn here: https://www.linkedin.com/in/rob-alvarez-bucholska/ Check out his podcast here: Professor Game: https://www.professorgame.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Our guest today is Claybrin McMath, comedian and host of Welcome to the Poddy. He brings his sharp observational humor to film reviews, creating a blend of comedy and insightful discussions.Expect to learn:1. How to leverage podcasting as a powerful marketing tool for business growth.2. The benefits of creating content tailored to a specific audience rather than chasing trends3. Why quality in podcast production should always be prioritized over the number of episodes.… and many more!You can find Claybrin McMath's LinkedIn here: https://www.linkedin.com/in/claybrin-mcmath-84118350/ Check out his podcast here: Welcome to the Poddy: https://www.claymcmathcomedy.com/podcast Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Jason Becker, Host of the Arc Junkies Podcast and a passionate welding educator. With 23+ years in the industry, he's committed to closing the skills gap by teaching the next generation of welders. His mission is to equip students with the expertise employers need.Expect to learn:1. The importance of consistency, preparation, and backlog management to ensure smooth and steady episode releases. 2. The effective interviewing techniques, like "interview chicken"3. How podcasters can monetize their shows through sponsorships, partnerships, or direct audience support.… and many more!You can find Jason Becker's LinkedIn here: https://www.linkedin.com/in/jason-becker-45407b72/ Check out his podcast here: Arc Junkies Podcast: https://arcjunkies.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Stacy Grinsfelder, a Freelance Writer, Window Restoration Educator, and Host of True Tales from Old Houses. She brings her deep expertise and passion for historical homes, sharing stories and lessons learned from her own restoration journey. Expect to learn:1. How to build a podcast around a niche audience and sustain growth by focusing on specific passions and stories.2. The role of social media in promoting podcasts and how platforms like Instagram can be crucial for audience engagement.3. The effective strategies for monetizing a podcast by directly reaching out to relevant businesses in your niche… and many more!You can find Stacy Grinsfelder LinkedIn here: https://www.linkedin.com/in/stacy-grinsfelder-62698278/ Check out her podcast here: True Tales from Old Houses: https://www.truetalesfromoldhouses.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Les Raymond, Manager and Trainer at Coreworks Fitness and host of The Mindful Movement Podcast. Les brings a wealth of knowledge on integrating mindfulness practices into daily life.Expect to learn:1. How a compelling story can form the backbone of a podcast.2. Why podcasting can guide content creation and help attract the right audience. 3. How podcasting offers listeners a sense of companionship, making them feel part of a larger conversation.… and many more!You can find Les Raymond's LinkedIn here: https://www.linkedin.com/in/les-raymond-46997334/ Check out his podcast here: Mindful Movement Podcast: https://redcircle.com/shows/ad0886c4-7bde-4890-ad51-6f85d33cb753 Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Chuck Jager, host of the Survival and Basic Badass Podcast. He brings his expertise in survival and preparedness, helping individuals and families stay ready for any crisis.Expect to learn:1. How understanding who listens to your podcast helps shape your content.2. The importance of having "evergreen" episodes that stay relevant over time.3. Why you need to focus on a niche to provide you with better monetization potential.… and many more!Check out his podcast here: Survival and Basic Badass Podcast: https://podcasts.apple.com/us/podcast/survival-and-basic-badass-podcast/id1071703718 Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Peter Tessier, Host of The Insurance Podcast and President of Taycon Risk. He brings his innovative strategies to the insurance industry, helping individuals and businesses thrive.Expect to learn:1. Learn how podcasting can be a platform to showcase deep industry knowledge and create value for listeners within your chosen niche.2. Discover why creating engaging content leads to steady growth.3. How to keep listeners interested, even when covering complex topics.… and many more!You can find Peter Tessier LinkedIn here: https://www.linkedin.com/in/peter-tessier/?originalSubdomain=ca Check out his podcast here: The Insurance Podcast: https://www.theinsurancepodcast.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Jim Hedger, an SEO expert and digital strategist known for his deep insights into search algorithms and commitment to ethical SEO practices. He also co-hosts the live weekly podcast Webcology and serves as an announcer at WebmasterRadio.FM. Expect to learn:1. How SEO practices are evolving with the rise of AI and what strategies are needed to remain relevant2.   Discover the potential future of the web, including the rise of virtual reality and more closed, controlled environments3. Explore how AI is changing the search engine landscape, particularly Google's efforts and challenges with AI integration… and many more!You can find Jim Hedger's LinkedIn here:https://www.linkedin.com/in/jimhedger/Check out his podcast here: Webcology Podcast: https://podcasts.apple.com/us/podcast/webcology/id280183059 Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Ernest Wayde, the Founder and CEO of Wayde Consulting and Host of the Psych in Business Podcast. Dr. Wayde combines his passion for people, processes, and technology to help you grow your organization. Expect to learn:1. The techniques for using storytelling in podcasts and other content formats to create more engaging and educational experiences.2. The role of AI as a tool in business and its implications for the future of work, especially in enhancing human capabilities.3. The techniques for integrating psychological principles into business practices to improve leadership and team dynamics.… and many more!You can find Ernest Wayde LinkedIn here: https://www.linkedin.com/in/ernest-wayde-ph-d-m-i-s-324415111/ Check out his podcast here: Psych in Business: https://www.psychinbusiness.com/yourhost Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Mike Blumenthal, co-founder of NearMedia.co and host of the Near Memo Podcast. Mike specializes in understanding consumer behavior on Google and optimizing Local SEO strategies to help multi-location brands thrive.Expect to learn:1. The unique aspects of local SEO, including the focus on entities and local knowledge graphs.2. How AI tools may impact local search in the future, and the challenges companies face in implementing AI effectively.3. The critical role that reviews play in influencing local search rankings and customer decisions.… and many more!You can find Mike Blumenthal LinkedIn here: linkedin.com/in/mblumenthal Check out his podcast here: Near Memo Podcast: https://www.nearmedia.co/memo/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Philippe Chapot, the founder of "La lettre Pro de la Radio," a French publication for radio professionals and the creative force behind Le POD, the first curation magazine dedicated to French-speaking podcasts.Expect to learn:1. How the media landscape has shifted from traditional radio to the growing popularity of podcasts.2.  Techniques for building a dedicated community of listeners who engage regularly and support the podcast.3.  The challenges and strategies involved in monetizing podcasts and the differences in financial success across various markets.… and many more!You can find Philippe Chapot LinkedIn here: https://www.linkedin.com/in/philippechapot/Check out his podcast here: Podcast Magazine: https://podcastmagazine.fr/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Erin Sparks, the founder of Site Strategics and the host of the Edge of the Web podcast, where he shares his deep expertise in search engine optimization and digital marketing strategies.Expect to learn:1. The strategies for growing a podcast audience, include the benefits of interviewing influencers and leveraging guest appearances to boost recognition.2. Discover how AI can be used in content creation, the limitations of AI-generated content, and the need for human oversight.3. Explore the key differences between early SEO practices and the current emphasis on content depth, subject matter expertise, and user intent. … and many more!You can find Erin Sparks LinkedIn here: https://www.linkedin.com/in/erinsparks/Check out his podcast here: Edge of the Web Radio: https://podcasts.apple.com/us/podcast/edge-of-the-web-the-best-seo-podcast-for/id500483656Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus! Our guest is Adam Posner, a seasoned talent acquisition expert and founder of NHP Talent Group. Adam is known for his expertise in helping businesses secure top talent, Adam brings a wealth of experience in recruitment, personal branding, and career development.Expect to learn:1. The strategic use of a podcast as a tool for business development and relationship building.2. The best practices for managing guest relations in a way that enhances brand reputation and client trust.3. The balance between preparation and flexibility in conducting engaging podcast interviews.… and many more!You can find Adam Posner LinkedIn here: https://www.linkedin.com/in/adamjposner/Check out his podcast here: Pozcast: https://www.thepozcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/