How to Fix Underperforming Leadership Teams and Deliver Stronger Client Results With Steve Smith

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Steve works with business owners and executives who’ve hit a ceiling, usually because their management team isn’t operating at the level the business now requires. His coaching centers on mindset, management discipline, and simple systems leaders can actually use. For consultants, his approach offers a clear roadmap for how to drive behavioral change instead of just delivering advice.

He’s coached leaders from Fortune 500 environments all the way to local businesses, which gives him a rare perspective on what actually changes a leader’s performance versus what merely sounds good in a workshop.

His philosophy is “high-touch, low-tech”: focus on people, conversations, and accountability before chasing shiny tools. As a trainer and podcast host (Business Wingmen), Steve also breaks down messy leadership problems, new managers promoted too fast, teams lacking self-management, executives overwhelmed by responsibility, and turns them into actionable development paths.

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Proposed Interview Structure:

1. Steve, what first pulled you into executive coaching? Was there a moment in your corporate career when you realized developing leaders was the real throughline of your work?

2. When a business owner or executive comes to GrowthSource Coaching, what’s the core problem they’re trying to solve, and what about that problem makes it meaningful for you to work on?

3. Who are your ideal clients today in terms of size, stage, and leadership maturity? And who inside the organization typically makes the decision to bring you in?

4. How do most clients find you today? After 16+ years in the industry, what’s actually proven to be a reliable way for you to attract the right coaching clients? Current Aquisition Channels: Referral, Content, Podcast Sub Question: You run the Business Wingmen podcast, how do you think about podcasting as a marketing and trust-building tool for coaches and consultants?

5. Executive coaching lives or dies by long-term relationships. What do you do to retain clients, to keep them engaged, improving, and coming back when new leadership challenges emerge?

6. Coaching engagements can take time to develop. What does your sales process look like from first conversation to signed engagement? And how do you help prospects build confidence that coaching is the right investment?

7. Where do you find yourself most stuck right now as an executive coach (if at all), especially given how long you’ve been in the field?

8. Looking ahead, where do you see the biggest opportunities in leadership development and executive coaching, And how are you preparing yourself to both adapt and benefit from them?

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Know more about Steve Smith

Website Link: https://www.growthsourcecoaching.com/

Connect with Steve Smith on LinkedIn

LinkedIn link: https://www.linkedin.com/in/coachstevejsmith/

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