How to Build a Brand & Acquire Clients With a B2B Podcast (We Did It 107 Times)

Download the free B2B Podcast Client Engine blueprint here (it'll pop-up within 7 seconds ;): https://ghapodcast.com/

Want us to launch your podcast for brand + clients? Apply here: https://calendly.com/guillaume-jouv/podcast-strategy-call-yt?month=2026-01

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down the exact framework we use to build a B2B brand and acquire clients with a podcast, without chasing random views.

Timestamps:

Intro + proof (107 podcasts) – 0:00

Brand Building (what “brand” means in B2B) – 0:45

ICP clarity (stop chasing vanity metrics) – 1:28

ICP example (how specific you need to get) – 2:00

Irresistible positioning (identity, format, guests) – 2:55

Content strategy (what your market is searching right now) – 3:25

Guest mix for authority + trust + growth – 3:45

3 ways to market a podcast (organic, paid, guests) – 6:00

Organic content machine from 1 recording – 6:20

Paid distribution (without vanity metrics) – 7:05

Client acquisition overview (3 ways) – 8:00

Audience to leads (lead magnet + funnel + CTAs) – 8:10

Guests to clients (5 to 15% conversion) – 9:35

Referrals from guests (the hidden engine) – 11:40

Bonus (become the media, boost all channels) – 12:45

Wrap up – 13:55

If you are new to my channel, my name is Guillaume Jouvencel and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit,

Guillaume

DISCLOSURE

Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

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