How to Scale a Consulting Business into a Sellable Asset Without Burnout With Maggie Perotin

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Maggie works with service-based business owners who want to scale without compromising their health, family, or standards. Her coaching centers on operational excellence, leadership maturity, and building businesses that can function, and grow, without the founder doing everything.

Before launching Stairway to Leadership, Maggie spent 15+ years running service operations, including scaling a technical team from 80 to 450+ people. That operational foundation shapes her coaching today: practical systems, empowered teams, and processes that actually work in the real world.

Her DREAM-PLAN-DO framework is used by 6-7 figure founders who want consistent delivery, stronger margins, and a business that becomes a real asset, not just a demanding job. For consulting leaders, her approach offers a clear path to structure, scale, and long-term value creation.

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Proposed Interview Structure:

1. What originally motivated you to leave corporate operations and move into coaching full-time? Was there a moment when you knew this was the work you wanted to do?

2. You focus on helping owners build businesses that are both scalable and sellable. What core problem do you see most service-based founders struggling with that prevents that?

3. Who do you work best with today, industry, size, or stage? And within those businesses, who’s usually the true decision-maker for bringing you in?

4. You’ve built a strong presence through your podcast, content, and media features. What have you found most effective for attracting new clients?

5. Selling strategic transformation often requires long sales cycles. How do you typically guide a prospect from the first conversation to a clear “yes”?

6. Once a consultant becomes a client, what’s your approach to keeping them engaged, delivering consistent wins, and building long-term relationships so they stay and continue growing with you?

7. In your own coaching business, where do you find yourself most challenged right now, whether in scaling, systems, or client acquisition (if at all)?

8. Looking ahead, Where do you see the biggest opportunities for your own business over the next few years?

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Know more about Maggie Perotin

Website Link: https://www.stairwaytoleadership.com/

Connect with Maggie Perotin on LinkedIn

LinkedIn link: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/?originalSubdomain=ca

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/