How to Win and Retain Consulting Clients Through Behavioural Science With Jez Groom

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Jez has spent more than 15 years proving that behavioural science is one of the most commercially powerful tools a consultancy can use. He built Cowry Consulting into a globally recognised practice with over 200 case studies and clients including Amazon, Tesco, Aegon, Sky, and HSBC. The firm’s systematic approach to behavioural design became a competitive advantage, a way to win more sophisticated client briefs and produce measurable outcomes.

Long before Cowry, Jez co-founded #ogilvychange and helped create Nudgestock, which positioned behavioural science at the centre of business problem-solving worldwide. His book Ripple distills the practical, sometimes surprising ways small interventions can create large organisational impact. Today, Jez continues to shape the field through Diversifi and City University London. For consultants, his journey demonstrates the value of building a methodology, productizing expertise, and nurturing a team capable of consistently delivering high-impact client work.

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Proposed Interview Structure:

1. What first pulled you into behavioural science, and how did that transition into becoming a consultant?

2. What specific problem does behavioural science solve for organisations, and why has this challenge mattered enough for you to dedicate your career to it?

3. Who are your ideal clients today, and within those organisations, who typically owns the decision to bring in behavioural science expertise?

4. How do clients usually find you, and what have you learned about marketing an evidence-based consulting practice that others can apply? Current Aquisition Channels: Speaking engagements Sub Question: How do you see podcasts functioning as a marketing tool in the consulting and behavioural science world?

5. Behavioural science often requires education and reframing for stakeholders. How do you personally guide organisations from initial curiosity to green-lighting a full engagement?

6. What do you do, personally and operationally, to retain clients, keep them coming back, and ensure they see ongoing behavioural impact?

7. As someone who’s helped build two major behavioural science consultancies, where do you find yourself most stuck right now as a consultant or leader, if at all?

8. Looking at the next 3-5 years, where do you see the biggest opportunities for behavioural science in business, and how will the field evolve?

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Know more about Jez Groom

Website Link: https://www.thebehaviouraleconomist.com/

Website Link: https://www.cowryconsulting.com/

Connect with Jez Groom on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jezgroom/?originalSubdomain=uk

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/