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How to Lead Organisational Change Through Strategic Support & Mental Fitness With Graham Whiley
Episode 195

How to Lead Organisational Change Through Strategic Support & Mental Fitness With Graham Whiley

Consulting Leaders · GHA Marketing

January 15, 202634m 0s

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Show Notes

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Graham has spent his career working with leaders who know what needs to change, yet lack the time, headspace, or internal support to make it happen. His work centres on providing the independent, focused resource CEOs need to actually implement the transformation they’ve been circling for months or years. He’s supported organisations ranging from Unilever and KFC to privately owned SMEs and major universities, giving him a rare cross-industry perspective on how leaders think and how change really sticks.

Today, he operates at the intersection of executive coaching and mental fitness, helping senior leaders strengthen clarity, resilience, and execution. For consulting firm owners, Graham brings a powerful message: high-quality advisory work isn’t about telling leaders what to do, it’s about creating the conditions for them to do it with conviction.

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Proposed Interview Structure:

1. What first led you into consulting and executive coaching, and when did you realise you wanted to focus on supporting senior leaders through change?

2. You often say that leaders already know what needs to change, they just need help making it happen. What specific problems are you solving for them, and why does that work matter to you personally?

3. Who are your ideal clients today, CEOs, founders, NEDs, and who within an organisation typically champions or approves working with you?

4. How do clients usually find you, and what marketing efforts have consistently worked best for attracting senior-level advisory and coaching work? Current Aquisition Channels: Referral, Content, Google Ads, Meta Ads, Webinars, Speaking engagements, Cold outreach Sub Question: What’s your view on podcasts as a marketing tool for consultants and coaches, especially those working with senior leaders?

5. How do you guide organisations from the first conversation to a committed engagement, especially around sensitive topics like leadership behaviour and organisational change?

6. Once you begin working with a client, how do you maintain the relationship, deliver consistent value, and ensure they continue coming back to you over the long term?

7. As an experienced coach, where do you find yourself most stuck right now in your own business, whether in positioning, scale, or the type of work you want to be doing?

8. Looking ahead, where do you see the biggest opportunities in leadership development and organisational change over the next few years?

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Know more about Graham Whiley

Website Link: https://www.sagegreen.com/

Connect with Graham Whiley on LinkedIn

LinkedIn link: https://uk.linkedin.com/in/grahamwhiley

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/