How Consultants Can Help Clients Decide Faster and Lead Better With Amy Swotinsky

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Amy has spent decades inside high-performance environments, most recently as a Vice President of Marketing at IBM, where speed, clarity, and execution are non-negotiable. Today she works with leaders and leadership teams across high tech, pharma, manufacturing, healthcare, communications, and financial services when the stakes are high and the way forward isn’t obvious. What makes Amy especially relevant for consulting firm owners is her focus on decision velocity and team performance.

She helps teams solve complex problems together, make cleaner trade-offs, and build the confidence to move, without overthinking, perfectionism, or endless alignment cycles. Her approach is also a strong differentiator: she uses arts-based methods to unlock creativity as a leadership capability, fuel for resilience, innovation, and clearer thinking in an AI-shaped world. If your clients are asking for faster decisions and better collaboration, this is a framework you can borrow immediately.

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Proposed Interview Structure:

1. You spent almost two decades at IBM and reached VP level. What pulled you into coaching, and what made you commit to it?

2. In your words, what’s the real problem you solve for leaders when the pressure is high and the path isn’t clear?

3. Who do you do your best work with today, individual executives, leadership teams, or both, and who’s usually the decision maker for hiring you?

4. What’s worked best for you to consistently attract the right clients, especially given your background in ABM and enterprise growth? Sub Question: And what do you think about podcasting as a marketing tool in the leadership coaching space, useful, overrated, or underused?

5. When an executive or a team is interested but still hesitant, what are the key conversations you have to help them commit?

6. Once a client starts working with you, how do you structure the relationship to create trust, demonstrate value early, and keep them coming back over time?

7. Where do you find yourself most stuck right now, if at all, whether that’s growth, positioning, or how you scale your impact?

8. Looking ahead, where do you see the biggest opportunities at the intersection of leadership, creativity, and AI?

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Know more about Amy Swotinsky

Website Link: https://www.amyswotinsky.com/

Connect with Amy Swotinsky on LinkedIn

LinkedIn link: https://www.linkedin.com/in/amyswotinsky/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/