How to Make Innovation Consulting Measurable & Win Bigger Enterprise Deals With Tristan Kromer

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Tristan works at the intersection of innovation, experimentation, and executive decision-making. Through Kromatic, he’s coached startups and intrapreneurs from zero revenue up to multi-billion-dollar enterprises, helping them adopt lean startup principles in a way that fits corporate realities, not just startup mythology. His work includes advising global innovation boards at Unilever and coaching internal teams at organizations like Moody’s, Cancer Research UK, and Microsoft Garage. Now, as founder and CEO of Krobar.ai, Tristan is tackling a painful problem most consultants know well: forecasting that nobody trusts. Krobar uses AI to turn messy assumptions and limited data into fast, scenario-based forecasts that executives can actually use to make decisions. Instead of months of spreadsheet wrangling, teams get stakeholder-ready projections in minutes. For consulting firm owners, Tristan’s lens is especially valuable: he understands both the politics of corporate innovation and the mechanics of experiment-driven learning. We’ll dig into how to structure innovation work so it has real ROI, how to communicate with skeptical executives, and how consultants can productize their own expertise around experimentation and forecasting instead of selling one-off workshops.

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Proposed Interview Structure:

1. Tristan, what originally pulled you into consulting? Was there a moment when you realized that helping teams execute, not just strategize, was the work you wanted to commit to?

2. You focus on helping innovation leaders prove ROI and avoid ‘innovation theater.’ From your perspective, what core problem do companies hire you to solve, and why is it so important for you to solve?

3. Who are your ideal clients today across Kromatic and Krobar.ai? And within those companies, who typically brings you into the organization, the innovation office, business leaders, or someone higher up?

4. When someone becomes a client, what usually led them to you, your writing, workshops, referrals, speaking, or something else? What do you find consistently attracts the right type of innovation leader? Current Aquisition Channels: Content Sub Question: And in your experience, how effective is podcasting as a marketing tool in the innovation and consulting space? Where does it actually help move business forward?

5. Innovation consulting often has long and political sales cycles. Walk us through how you typically take a potential engagement from first conversation to a signed contract, what actually moves the deal across the line for you?

6. Once you’ve landed a client, how do you make sure the relationship lasts? What do you do, intentionally or structurally, to keep delivering value so clients renew, expand, and bring you back year after year?

7. Where do you find yourself most stuck right now in your own work, whether that’s scaling Kromatic, building out Krobar.ai, managing demand, or something else entirely (if at all)?

8. Looking ahead a few years, where do you see the biggest opportunities in innovation and strategy, especially with AI changing how we forecast, experiment, and make decisions?

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Know more about Tristan Kromer

Website Link: https://www.kromatic.com/

Connect with Tristan Kromer

LinkedIn link: https://www.linkedin.com/in/tristankromer/

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