
How to Win High Stakes Deals Through Crisis Proof Communication With Adele Gambardella & Chip Massey
Consulting Leaders · GHA Marketing
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Show Notes
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Adele and Chip run Convincing Company, a firm uniquely positioned at the intersection of crisis management, FBI negotiation tactics, and high-stakes communication training. Adele previously ran a Top 10 PR firm in Washington, DC, represented Fortune 100 companies, and was described by the Wall Street Journal as “the expert to call in a pinch.” Chip spent 20+ years as an FBI Special Agent and Hostage Negotiator, leading crisis negotiation teams across New York City and handling high-profile cases, including investigations tied to 9/11.
Together, they bring a rare dual perspective: the precision of federal negotiation protocols and the strategic clarity of world-class crisis communications.
Their clients include Facebook, Samsung, Johnson & Johnson, Verizon, Goldman Sachs, and leading technology startups. They also teach at institutions such as Princeton, Cornell, Columbia, and West Point. For consulting firm owners, their insights are directly applicable: how to read a room in seconds, how to calm tense conversations, how to message clearly when stakes are high, and how to build a reputation strong enough that clients come to you before they make a mistake, not after. This episode breaks down the communication, persuasion, and emotional mastery skills every consultant needs to operate at the next level.
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Proposed Interview Structure:
1. You come from two completely different worlds, How did these paths converge, and what made you realize your combined skill set could solve a major communication gap for executives and organizations?
2. When companies reach out to you today, what are they actually struggling with? And why does solving this matter to both of you?
3. Who are the ideal clients you work with now, and who inside those organizations usually decides to bring you in?
4. How do most clients find you today? What’s been the most reliable way for you to generate consulting engagements intentionally, not just through word of mouth, but through things you’ve built deliberately? Sub Question: From your perspective, how effective are podcasts as a marketing tool for consultants and communication experts? Do they genuinely help create deal flow and authority, or do they play a different role in your strategy?
5. Your work isn’t transactional, organizations don’t casually hire a crisis team or negotiation specialists. Walk us through your sales process. From that first call to earning trust, how do you guide decision makers through a high-stakes buying journey and ultimately ‘bring it home’?
6. Once a client starts working with you, how do you keep them coming back, whether for crisis work, advisory, or training? What do you each do to maintain trust, deepen relationships, and stay involved even when things are calm?
7. Even with your combined experience, where do you find yourselves most stuck right now, if at all?
8. Looking ahead, where do you both see the biggest opportunities in crisis communication and high-stakes negotiation? And how do you aim to grab those opportunities?
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Know more about Adele Gambardella & Chip Massey
Website Link: https://convincingcompany.com/
Connect with guests on LinkedIn
Adele Gambardella: https://www.linkedin.com/in/adelegambardella/
Chip Massey: https://www.linkedin.com/in/chip-massey-23787b106/
Apply to be a guest on Consulting Leaders:
https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/