How to Win Higher Value Consulting Engagements Through Clear Commercial Insight With Karen Green

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Karen brings a rare combination of operational depth and strategic clarity. She has spent her career inside the UK food and retail ecosystem, working with start-ups, scale-ups, and established players to sharpen commercial strategy and accelerate growth. Her work goes beyond advice, she helps teams make the bold decisions that move the needle.

She’s also a recognised thought leader in the FMCG world. Karen authored two Business Book Awards-shortlisted books, regularly contributes to major publications like Forbes and The Telegraph, and speaks on industry-leading podcasts. Her straight-talking, commercially grounded approach resonates with founders who need both insight and accountability.

Today, alongside running Buyerology and serving in multiple advisory and non-executive roles, she hosts The Friday Accelerator Podcast and continues to mentor leaders on retail strategy, risk, culture, and profitable sales execution. Her perspective is perfect for consulting leaders looking for stronger positioning and sharper client impact.

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Proposed Interview Structure:

1. What originally pulled you into the world of retail, food, and FMCG, and how did that journey evolve into consulting and advisory work?

2. When you work with FMCG founders or leadership teams, what core commercial problem do you help them solve, and why does that matter so much for you?

3. Who do you consider your ideal clients today, and within those organisations, who are the real decision-makers you typically partner with?

4. You’re well known in the industry, books, media features, keynotes. Which channels reliably bring in new consulting clients, and what can consultants learn from what’s worked for you?

5. Commercial consulting often involves long lead cycles and layers of procurement. How do you take a client from first conversation to a signed engagement?

6. Once a client engages you, how do you ensure they keep coming back, what do you consciously do to maintain trust, deliver consistent results, and build long-term advisory relationships?

7. Even with your current advisory and coaching portfolio, where do you find yourself most stuck or challenged right now, if at all?

8. Looking ahead, where do you see the biggest opportunities in your field, the areas where you feel your expertise will be most in demand over the next few years?

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Know more about Karen Green

Website Link: https://buyerology.co.uk/

Connect with Karen Green on LinkedIn

LinkedIn link: https://www.linkedin.com/in/thekarengreen

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