Ad Age Marketer's Brief

CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.

Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video than a traditional ad. He also shares how and why Lexus started using TikTok earlier this year.

Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch of the U.S. Military.

Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.

Marissa Freeman, the chief marketing officer of Union Square Hospitality Group, discusses ways the industry can use data to improve experiences for diners, how the company's restaurants are marketing safety messages, and other plans including new restaurant openings.

Cars.com VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. Plus, he weighs in on how the industry-wide vehicle shortage could affect marketing and he offers opinions on why automakers might be relying too much on TV advertising.

The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.

Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based stores.

Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today's consumers. Jess Vultaggio, head of strategy and development for the meal foundations and coffee unit at Kraft Heinz, joins Marketer's Brief to discuss some of the company's latest efforts.

CMO Deena Bahri talks about the brand's recent initiatives and the ways in which it is connecting with next-gen shoppers.

Craig Brommers, CMO of American Eagle, talks about a new digital clothing line and how social commerce is enticing Gen Z.

Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. Moves include using special packaging that turns colors under certain conditions and a new vodka brand specially made to be stored in the freezer. The former MillerCoors marketer also shares why Revel Stoke is taking an irreverent marketing approach that specifically targets males.

We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club's president, Nick Kelly, who joined the franchise after overseeing sponsorships for Anheuser-Busch.

Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a new product launch and how the marketer is saving millions by doing more work in-house.

Behind the city of Chicago's moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to discuss are Michael Fassnacht, the city's chief marketing officer who formerly ran FCB Chicago, and Michelle Flowers Welch, chairman/CEO of Chicago-based agency, Flowers Communication Group.

CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.

Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.

Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.

Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what's next for the 87-year-old chain.

Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities

Chief Marketing Officer Christina Smedley talks about the trading app's new ad campaign, financial influencers, and GameStop gains.

Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.

Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.

Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.

Kristin Connelly, Overwatch League VP and Head of Marketing, joins 'Marketer's Brief' podcast to talk about new digital tech advancements to combat the pandemic's negative effect on in-person competitions and the league's strategy for the future of live gaming events.

Mayra Rivera, USAA's CMO, talks about marketing messaging and the channels the insurer is using to expand.

Barbara McHugh, MLB's senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.

Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company's network is a lot different than gas station advertising.

American Express Travel's Audrey Hendley talks about new travel trends and what's on the road to recovery.

Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.

Wendy's Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.

CMO Aron North joins the 'Marketer's Brief' podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.

Daniel Reilly, VP of brand and product management, talks about building Staples' brands, changes in demand for office supplies and what's ahead.

Jimmy John's, known for its "Freaky Fast" delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer's Brief to discuss the brand's first Super Bowl campaign and how product introductions are spicing up the menu.

Ad Age journalists break down the Big Game ad winners and losers.

The Knot's Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.

Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020

Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the "attorney to the stars." We also talk about his involvement in the drive-in movie space and how the pandemic has lifted the once-forgotten category.

NerdWallet's CMO talks about the brand's new campaign and how money needs have shifted amid COVID-19

As one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza brand in a new campaign, its timely addition of delivery, its 2020 Super Bowl spot and more.

In this encore episode, Ad Age reporters discuss the 2020 lineup of America's Hottest Brands and look back at some picks from previous years.

In this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.

Newly appointed Chief Commercial Officer Gretchen Saegh-Fleming talks fitness marketing

We break down our annual Marketers of the Year list, topped by TikTok

Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter.

Alison Payne, VP of marketing for Heineken USA who oversees the beer importer's Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues to alter beer shopping behavior. We also talk about Heineken's aggressive innovation pipeline, which includes new seltzers, and why the marketer is taking a test and learn approach that involves rolling out new products first in select cities.

New Chief Brand Officer Nikki Neuburger talks about the brand's recent Mirror acquisition, new creative AOR Droga5 and what's ahead.

Bill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in business.

CMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting

CMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.