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Marketing a new MLS team
Episode 120

Marketing a new MLS team

Ad Age Marketer's Brief · Ad Age

July 14, 202122m 44s

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Show Notes

We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club's president, Nick Kelly, who joined the franchise after overseeing sponsorships for Anheuser-Busch.