Show overview
Ad Age Marketer's Brief has been publishing since 2019, and across the 7 years since has built a catalogue of 392 episodes, alongside 23 trailers or bonus episodes. That works out to roughly 150 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 20 min and 25 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language News show.
The show is actively publishing — the most recent episode landed 5 days ago, with 29 episodes already out so far this year. Published by Ad Age Podcasts.
From the publisher
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.
Latest Episodes
View all 392 episodesWhat brands are missing in sports sponsorship, with Just Women's Sports Founder
From instinct to evidence: Solving marketing's growth paradox
CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
How the Cadillac F1 team is racing to define its brand and fan strategy
Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton
How agentic AI is reinventing brand customer experience, with Adobe's CMO
Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer
Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein
Using brand partnerships to market to younger audiences with Netflix VP of global marketing
How to go from product-first to culture-led marketing, with Samsonite's VP of marketing
Creating value marketing that stands out, with Domino's CMO
From impressions to impact: rethinking advertising at scale
How to maintain loyalty when consumer needs change with Unilever's Axe leader
How David's Bridal applied the power of AI to wedding planning and dress shopping
Ep 355Why Suave is leaning into comedy and social content to drive Gen Z growth
Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content. She also discusses the idea of reframing the value of Evermark brands, including ChapStick and Q-tips, as smart luxury in order to capture shoppers eager to trade down to cheaper, drugstore brands amid economic anxiety.
Ep 354Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.
Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW and Mercedes. She describes how the marketing department sold a campaign pivot internally. Marentic also dishes some advice on experiential marketing, including how the automaker uses its Genesis House in New York City as a brand equity play channeling Korean hospitality. Also, hear how she approaches marketing metrics.
Ep 353Refreshing a heritage brand for the AI era with Consumer Reports CMO
Consumer Reports CMO Khalid El Khatib explains how the independent nonprofit brand's 90-year history of testing products is creating trust amid AI slop and misinformation, reflected in its recent $3 million "We Never Stop Questioning" campaign. He also discusses how the membership-based organization is adapting its strategy to reach audiences across generations—from boomers spending more time online to younger consumers encountering the brand for the first time—and what that shift means for building credibility in a rapidly changing media environment.
Ep 352How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen
Chief Marketing Officer Jessica Jensen is positioning the platform as a "port in the storm" for job seekers navigating a tough market. She discusses how the message is coming to life in a new campaign from McCann NY. Plus, Jensen describes how LinkedIn is changing its tactics as AI and macroeconomic factors reshape the future of work. She also talks about how LinkedIn is attracting new users, including creators and advertisers beyond its typical B2B target audience.
Ep 351Inside SkyPop's playbook for marketing protein soda to everyday consumers
SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan. He also discusses how the brand, which formerly went by Don't Quit, positions their protein soda as a product for everyone and not just athletes.
Ep 350Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic loneliness. He also discusses how Crunch is programming around the rise in GLP-1-medication use and helping customers combat "skinny fat."