Episode 351
Inside SkyPop's playbook for marketing protein soda to everyday consumers
Ad Age Marketer's Brief · Ad Age
March 11, 202621m 41s
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Show Notes
SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan. He also discusses how the brand, which formerly went by Don't Quit, positions their protein soda as a product for everyone and not just athletes.