Episode 355
Why Suave is leaning into comedy and social content to drive Gen Z growth
Ad Age Marketer's Brief · Ad Age
April 8, 202620m 55s
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Show Notes
Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content. She also discusses the idea of reframing the value of Evermark brands, including ChapStick and Q-tips, as smart luxury in order to capture shoppers eager to trade down to cheaper, drugstore brands amid economic anxiety.