Episode 352
How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen
Ad Age Marketer's Brief · Ad Age
March 18, 202623m 9s
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Show Notes
Chief Marketing Officer Jessica Jensen is positioning the platform as a "port in the storm" for job seekers navigating a tough market. She discusses how the message is coming to life in a new campaign from McCann NY. Plus, Jensen describes how LinkedIn is changing its tactics as AI and macroeconomic factors reshape the future of work. She also talks about how LinkedIn is attracting new users, including creators and advertisers beyond its typical B2B target audience.