Episode 115
Yum Brands CMO on brand-boosting strategies
Ad Age Marketer's Brief · Ad Age
June 9, 202124m 46s
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Show Notes
Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.