Ad Age Marketer's Brief

Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization's largest advertising effort to date

Steven Tristan Young discusses growth of resale and role of Secondhand Sunday

Four-year-old brand strives to bridge the communication gap around female-focused health care

TransUnion's Marc Vermut shares how you'll maximize ad spend by speaking to the right people

Tara McRae talks about Puma's recent Olympics push and how the brand collaborates with partners such as Rihanna

Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans

VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance

Beano Brain's Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones

VP of Marketing Carol Best discusses brand purpose and changing consumer behavior

CMO David Sandstrom explains the fintech company's generative AI strategy and recent moves into traditional banking

Paul Basford of William Grant & Sons discusses marketing strategies and industry trends

CMO Kyle Watson talks healthy trends and strategic Gen Z marketing

CMO joins the Marketer's Brief podcast to discuss the chain's media mix and updated loyalty program

CMO Ilona Aman discusses Athleta's recent Olympics campaign and back-to-school shopping

GoGo Squeez CMO joins the Marketer's Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products

The ice cream maker has had to balance is social justice views and being part of a packaged food giant

Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.

Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker's marketing edge and how it is approaching sports marketing.

Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what's next for Scrub Daddy.

COO Courtney Hirsch discusses brand deals and TV rights

Beauty brand's new campaign showcases endurance testing on its makeup products

CMO Jenn Garbach discusses the new work and how PNC competes with big budget bank rivals

Senior VP of Business Daniel Folkman breaks down the delivery brand's strategy, recent campaign efforts and where it sees growth

Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.

Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.

Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand's sports marketing approach.

Jenny Danzi discusses 'Better with Pepsi' campaign

Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans

Karen Riley-Grant talks about what's ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion

Global CMO Adrian Fung talks about AI tools, eBay's media review and generational trends

Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.

JM Smucker's CMO joins the Marketer's Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.

Chief Growth Officer Lee Anne Grant talks about the company's evolution, new showroom and use of AI

Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.

Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers

'Emotional innovation' including a mental-health partnership will lift Happy coffee, Dubitsky says

CMO Joe Cano talks about the Amazon-owned brand's inclusive marketing and what's ahead for Zappos' anniversary

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand's data strategy.

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck's agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer's Brief podcast

After recently acquiring Radisson, the hotelier is integrating its marketing and technology

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what's ahead

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing

Creative Director Kelly Warkentien talks about being more cost effective and flexible

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.

Dr. Squatch had a Super Bowl ad three years ago, and while it's never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.

New CMO breaks down his priorities and offers Super Bowl advice