Episode 242
How Juliet Wine is making boxed wine more upscale
Ad Age Marketer's Brief · Ad Age
January 10, 202424m 35s
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Show Notes
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.