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Ad Age Marketer's Brief

Ad Age Marketer's Brief

384 episodes — Page 2 of 8

Ep 321How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign

Cash App targeted movie theaters for its recent campaign starring Timothée Chalamet

Jul 30, 202520 min

Ep 320Behind the playful branding and charitable spirit of Montucky Cold Snacks

How the free-spirited light beer brand became Gallo's first beer investment

Jul 23, 202519 min

Ep 319How drug safety brand Overdrive Defense is marketing itself

Creative Director Ryan Weaver talks about removing the stigma and increasing accessibility

Jul 16, 202522 min

Ep 318Why Savage X Fenty is focused on 'bold inclusivity' when others are pulling back

CMO Vanessa Wallace talks about her 'fun, fast, furious first year' at the lingerie brand

Jul 9, 202518 min

Ep 317Mars Global CMO on global flavors and faster meals

Matt Graham talks AI and food and flavor trends on the latest episode of the Marketer's Brief Podcast

Jul 2, 202525 min

Why the transaction moment is the new frontline for performance marketing

bonus

Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025

Jun 30, 202514 min

Ep 316Nissan's marketing challenge

Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.

Jun 25, 202521 min

Ep 315Why Instacart's new 90s nostalgia campaign is resonating and what's ahead

CMO Laura Jones talks about 90s-era prices, Super Bowl advertising and in-house agencies

Jun 18, 202522 min

Ep 314Snap's new CMO on building a better ad platform

Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.

Jun 11, 202520 min

Ep 313Marketing job market trends

We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.

Jun 4, 202521 min

Ep 312How Maesa Beauty builds beauty and wellness brands

The company just debuted its first intimate care line

May 28, 202523 min

Ep 311How Surfside is riding the vodka tea wave

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.

May 21, 202522 min

Ep 310How phone company Nothing relies on viral moments and earned media to build its brand

Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.

May 14, 202524 min

Ep 309How Xochitl tortilla chips plan to grow brand awareness

CEO Jolie Weber joins the Marketer's Brief podcast to discuss the brand's partnerships and new look

May 7, 202524 min

Ep 308Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once

Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Apr 30, 202522 min

How Roundel is leading retail media 3.0 with data, scale and shopper trust

bonus

Roundel's Monique Perlmutter on scaling retail media through omnichannel strategy and trust.

Apr 28, 202517 min

Ep 307From Method to Dropps, Dorward looks to repeat success

CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.

Apr 23, 202523 min

Ep 306How Rowan grew from piercing ears at Target to operating its own shops

CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience

Apr 16, 202522 min

Ep 305How Nordstrom's retail media network has evolved and what's next

VP Aaron Dunford talks about moving from transactional to experiential

Apr 9, 202520 min

Ep 304What's next for Athletic Brewing

CMO Andrew Katz on expanding availability and withstanding new competition

Apr 2, 202523 min

Ep 303How footwear brand HeyDude is using parent Crocs marketing playbook

CMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney

Mar 26, 202521 min

Ep 302Volkswagen and Saturday Night Live

Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW's SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.

Mar 19, 202522 min

Ep 301How Samsung is using creators to develop AI smartphone features

CMO Olga Suvorova joins the Marketer's Brief podcast to talk about creators and use cases for Galaxy AI

Mar 12, 202524 min

Ep 300Inside the marketing playbook of Major League Soccer

CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league

Mar 5, 202525 min

Ep 299Behind the rise of 7 Brew coffee chain

CMO Nick Chavez joins the Marketer's Brief podcast to discuss the chain's customizable drinks and local media strategy

Feb 26, 202527 min

Ep 298How the Anaheim Ducks' rebrand is winning on the ice

CMO Merit Tully discusses the 'Orange Country' reinvention, recalling the mighty Disney era—with a bite

Feb 19, 202521 min

Ep 297How Verizon approaches Super Bowl marketing

VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX

Feb 12, 202521 min

Ep 296How Eli Lilly is approaching GLP-1 marketing and what's next

Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market

Feb 5, 202519 min

Ep 295Why Anthropologie is starting its ad campaigns earlier than ever

Whimsical brand began a Valentine's Day push in late December

Jan 29, 202519 min

Ep 294Kimberly-Clark's John Starkey on Kleenex's 100th anniversary

President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn't rooting for a bad cold and flu season.

Jan 22, 202519 min

Ep 293How DTC brand Rothy's uses its community as a focus group

CMO Jamie Gersch talks about product innovations from listening to customers

Jan 15, 202521 min

Ep 292How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast

Jan 8, 202525 min

Ep 291How marketers responded to 2024's biggest social trends

Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

Dec 18, 202426 min

Ep 290What marketers need to know about branding AI tools effectively

Branding expert David Placek came on the Marketer's Brief podcast to discuss the dos and don'ts of naming AI products and services

Dec 11, 202422 min

Ep 289How the NAACP is renewing support for racial justice

Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization's largest advertising effort to date

Dec 4, 202417 min

Ep 288Poshmark's CMO on recent seller backlash and live shopping

Steven Tristan Young discusses growth of resale and role of Secondhand Sunday

Nov 27, 202423 min

How Alloy Women's Health is removing stigmas around menopause

Four-year-old brand strives to bridge the communication gap around female-focused health care

Nov 20, 202421 min

How focusing on the movable middles fuels short-term growth and long-term sustainability

bonus

TransUnion's Marc Vermut shares how you'll maximize ad spend by speaking to the right people

Nov 18, 202414 min

Ep 286How Puma's new senior VP of marketing is building the brand

Tara McRae talks about Puma's recent Olympics push and how the brand collaborates with partners such as Rihanna

Nov 13, 202421 min

Ep 285Getting the most from your ad agency

Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

Nov 6, 202421 min

Ep 284Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans

Oct 30, 202425 min

How Trustpilot's TrustScore builds consumer confidence and drives brand growth

bonus

VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance

Oct 28, 202415 min

Ep 283Gen Alpha's 'Coolest Brands' and how marketers can join the list

Beano Brain's Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

Oct 23, 202422 min

Ep 282Behind the creation of Hi-Chew's first mascot

Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

Oct 16, 202421 min

Ep 281How Bose is marketing its new clip-on headphones

Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones

Oct 9, 202425 min

Ep 280How Albertsons uses customer insights to deliver fresh marketing

VP of Marketing Carol Best discusses brand purpose and changing consumer behavior

Oct 2, 202420 min

Ep 279How Klarna is using AI to cut marketing and agency costs

CMO David Sandstrom explains the fintech company's generative AI strategy and recent moves into traditional banking

Sep 25, 202425 min

Ep 278How Hendrick's, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction

Paul Basford of William Grant & Sons discusses marketing strategies and industry trends

Sep 18, 202423 min

Ep 277How Celsius is building a resilient brand in the volatile energy space

CMO Kyle Watson talks healthy trends and strategic Gen Z marketing

Sep 11, 202422 min

Ep 276Behind Potbelly's limited-time offer strategy

CMO joins the Marketer's Brief podcast to discuss the chain's media mix and updated loyalty program

Sep 4, 202426 min