
Ad Age Marketer's Brief
384 episodes — Page 2 of 8
Ep 321How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign
Cash App targeted movie theaters for its recent campaign starring Timothée Chalamet
Ep 320Behind the playful branding and charitable spirit of Montucky Cold Snacks
How the free-spirited light beer brand became Gallo's first beer investment
Ep 319How drug safety brand Overdrive Defense is marketing itself
Creative Director Ryan Weaver talks about removing the stigma and increasing accessibility
Ep 318Why Savage X Fenty is focused on 'bold inclusivity' when others are pulling back
CMO Vanessa Wallace talks about her 'fun, fast, furious first year' at the lingerie brand
Ep 317Mars Global CMO on global flavors and faster meals
Matt Graham talks AI and food and flavor trends on the latest episode of the Marketer's Brief Podcast
Why the transaction moment is the new frontline for performance marketing
bonusRokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025
Ep 316Nissan's marketing challenge
Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.
Ep 315Why Instacart's new 90s nostalgia campaign is resonating and what's ahead
CMO Laura Jones talks about 90s-era prices, Super Bowl advertising and in-house agencies
Ep 314Snap's new CMO on building a better ad platform
Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.
Ep 313Marketing job market trends
We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.
Ep 312How Maesa Beauty builds beauty and wellness brands
The company just debuted its first intimate care line
Ep 311How Surfside is riding the vodka tea wave
Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.
Ep 310How phone company Nothing relies on viral moments and earned media to build its brand
Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.
Ep 309How Xochitl tortilla chips plan to grow brand awareness
CEO Jolie Weber joins the Marketer's Brief podcast to discuss the brand's partnerships and new look
Ep 308Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once
Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
How Roundel is leading retail media 3.0 with data, scale and shopper trust
bonusRoundel's Monique Perlmutter on scaling retail media through omnichannel strategy and trust.
Ep 307From Method to Dropps, Dorward looks to repeat success
CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.
Ep 306How Rowan grew from piercing ears at Target to operating its own shops
CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience
Ep 305How Nordstrom's retail media network has evolved and what's next
VP Aaron Dunford talks about moving from transactional to experiential
Ep 304What's next for Athletic Brewing
CMO Andrew Katz on expanding availability and withstanding new competition
Ep 303How footwear brand HeyDude is using parent Crocs marketing playbook
CMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney
Ep 302Volkswagen and Saturday Night Live
Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW's SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.
Ep 301How Samsung is using creators to develop AI smartphone features
CMO Olga Suvorova joins the Marketer's Brief podcast to talk about creators and use cases for Galaxy AI
Ep 300Inside the marketing playbook of Major League Soccer
CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league
Ep 299Behind the rise of 7 Brew coffee chain
CMO Nick Chavez joins the Marketer's Brief podcast to discuss the chain's customizable drinks and local media strategy
Ep 298How the Anaheim Ducks' rebrand is winning on the ice
CMO Merit Tully discusses the 'Orange Country' reinvention, recalling the mighty Disney era—with a bite
Ep 297How Verizon approaches Super Bowl marketing
VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX
Ep 296How Eli Lilly is approaching GLP-1 marketing and what's next
Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market
Ep 295Why Anthropologie is starting its ad campaigns earlier than ever
Whimsical brand began a Valentine's Day push in late December
Ep 294Kimberly-Clark's John Starkey on Kleenex's 100th anniversary
President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn't rooting for a bad cold and flu season.
Ep 293How DTC brand Rothy's uses its community as a focus group
CMO Jamie Gersch talks about product innovations from listening to customers
Ep 292How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
Ep 291How marketers responded to 2024's biggest social trends
Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
Ep 290What marketers need to know about branding AI tools effectively
Branding expert David Placek came on the Marketer's Brief podcast to discuss the dos and don'ts of naming AI products and services
Ep 289How the NAACP is renewing support for racial justice
Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization's largest advertising effort to date
Ep 288Poshmark's CMO on recent seller backlash and live shopping
Steven Tristan Young discusses growth of resale and role of Secondhand Sunday
How Alloy Women's Health is removing stigmas around menopause
Four-year-old brand strives to bridge the communication gap around female-focused health care
How focusing on the movable middles fuels short-term growth and long-term sustainability
bonusTransUnion's Marc Vermut shares how you'll maximize ad spend by speaking to the right people
Ep 286How Puma's new senior VP of marketing is building the brand
Tara McRae talks about Puma's recent Olympics push and how the brand collaborates with partners such as Rihanna
Ep 285Getting the most from your ad agency
Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.
Ep 284Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management
Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans
How Trustpilot's TrustScore builds consumer confidence and drives brand growth
bonusVP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance
Ep 283Gen Alpha's 'Coolest Brands' and how marketers can join the list
Beano Brain's Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z
Ep 282Behind the creation of Hi-Chew's first mascot
Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
Ep 281How Bose is marketing its new clip-on headphones
Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
Ep 280How Albertsons uses customer insights to deliver fresh marketing
VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
Ep 279How Klarna is using AI to cut marketing and agency costs
CMO David Sandstrom explains the fintech company's generative AI strategy and recent moves into traditional banking
Ep 278How Hendrick's, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
Ep 277How Celsius is building a resilient brand in the volatile energy space
CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
Ep 276Behind Potbelly's limited-time offer strategy
CMO joins the Marketer's Brief podcast to discuss the chain's media mix and updated loyalty program