Ad Age Marketer's Brief

CMO Alex Griffin discusses On's marketing, its subscription shoe program and what's ahead in 2023

Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture

CMO Elizabeth Rutledge talks about new campaigns and cardholder perks

In this interview, Sean Riley, aka the chief executive dude, and Ryan Meegan, chief marketing officer, talk about secrets of their success, the unusual way they selected new agency Curiosity with help from former P&G executive Pete Carter, what it's like working with Mark Cuban, and why clogged sewer lines won't slow them down.

In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its "Dear Apple" watch ad. Plus, we discuss Patagonia's bold new move.

Melissa Waters talks about a new campaign and how the brand is educating workers and organizations

Brand exec talks about showing up in unexpected places and what the Serial podcast did for the brand

Bodybuilder-turned marketer Ryan Hughes joins the pod to talk about Ghost, a 6-year-old supplement brand that recently got into the energy drink business with help from Anheuser-Busch. Ghost takes a fun approach to the powder and energy drink sector, including with co-branded products via deals with Oreo, Sour Patch Kids and Warheads. Hughes also talks about the brand's move to take fans behind the curtain with a video series called Behind the Brand.

Harris Beber, CMO of Google-owned traffic navigation app Waze, updates us on the brand's go-to-market strategy, including how it has come back from tough times in the early days of the pandemic. The brand is leaning into music integrations with the likes of Netflix, including a recent partnership with the streamer's "Sea Beast" movie. Beber also updates us on its deals with big events like the Tour de France, which includes data exchanges meant to reduce traffic congestion.

VP of Marketing Nancy King talks about what works and doesn't work for the home-sharing brand

Purpose marketing expert Thomas Kolster breaks down a winning campaign from a German nonprpofit and a couple losers from Mercedes and Luftansa. Plus, how brands should prepare for World Cup.

John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.

Brian Irving, VP of marketing at Meta Reality Labs, is attempting one of the biggest marketing pitches in history ... selling the public on virtual, augmented and mixed reality, and getting them to adopt the metaverse.

New top marketer David Corns discusses how the brand is innovating amid industry fluctuations

CMO Kristin Patrick talks about modernizing the brand during back-to-school season

CMO Stacey Pool discusses why the fast-casual chain sought a different way to express 'different' in a still challenging environment for restaurants

TopGolf is winning both hard core golfers and casual fans with its high tech driving ranges and entertainment and food options. The brand's CMO, Geoff Cottrill, joins the pod to discuss its marketing strategy and growth plans.

In the latest installment of our purpose marketing series, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, shares tips on environmental marketing.

Karin Timpone discusses a game plan around courting new baseball fans, including big events like the upcoming All-Star Game

Remi Kent is focusing on new ways to connect emotionally with younger consumers

Marketing executive Heather Bennett talks about how the brand is dealing with inflation, connecting with Gen Z and Gen Alpha, and boosting the crafting-tech trend

Brent Miller, who has what appears to be a unique role in marketing as senior global director of LGBTQ+ equality for P&G, talks about how the company is approaching marketing to the community strategically and staying the course despite pushback in legislatures nationally on LGBTQ+ rights.

Alice Milligan talks about integrating E-Trade and how the brand is messaging its customers

Once quite literally left for dead, A&W Restaurants has fought back behind clever and efficient campaigns and is now turning toward scientific solutions, Liz Bazner, senior marketing director, tells the Marketer's Brief podcast

We look at how brands are approaching LGBTQ+ advocacy with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency.

Accenture Chief Marketing and Communications Officer Jill Kramer on the rebranding of Accenture Interactive to Accenture Song. Jill also explains Accenture's metaverse consulting approach. And we get into why she thinks B2B marketing is more exciting than ever. Plus, we hear how she decluttered Accenture's marketing dept.

Founder Sam Calagione discusses the evolution of one of craft brewing's biggest successes—and why young consumers want something other than what's in their parents' refrigerators

Behr's Global CMO Jodi Allen talks about DIY millennials and why a paint brand needs an NFT.

Kathy Parker, chief marketing officer for Patron and Grey Goose at Bacardi Limited, takes us behind the marketing strategies for the tequila and vodka brands. That includes how Grey Goose tapped Paris Hilton for a Grammys promotion that included an NFT and what Patron is doing to ride the rising popularity of Formula One.

Katie Williams, U.S. chief marketing officer of GSK Consumer Health, which soon will be an independent company called Haleon, on how the company is managing the transition.

With this episode we kick off a new monthly series looking at purpose marketing with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. We start with a look at Earth Day campaigns, and also examine Hellmann's ongoing campaign against food waste.

Senior VP Cara Pratt on how the image and purpose of retail media is moving beyond promotions, agencies and brand marketers are getting more involved, and flipping the funnel

CMO Ed Plummer talks about a recent e-commerce campaign with Charles Barkley, women's sports integrations and what marketing lies ahead.

Mark Eamer, formerly with Amazon, is now driving brand consistency at online pet retailer Chewy

The veteran marketer and new CMO of the New York Mets discusses the convergence of baseball and advertising from international opportunities to sponsor patches on uniforms

Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicultural marketing approach, including its partnership with J Balvin.

Chief Brand Officer Kevin Keith discusses the fitness chain's upcoming classes with music curated by DJ Steve Aoki, its "More Life" marketing campaign, competition and more.

In this week's episode of the Marketer's Brief podcast, McKinney Group Strategy Director Justin Davis discusses the agency's annual food trend forecast, saying aroma-based marketing, metaverse promotions and sea vegetation will play a role in a food world awakened to global crises

CMO Lauren Weinberg talks about Square's marketing, expanding overseas and the new Block parent name

Danone's Surbhi Martin on breaking away from the conventional 'bite-and-smile' with a strong turn toward sports and fitness

Hassan joins Marketer's Brief to outline her priorities

We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from Netflix to DoorDash, while leveraging a network of some 550,000 registered drivers. Co-founder Greg Star reveals the secrets behind car ads that pop and explains what makes for a successful entrepreneur.

Ad Age journalists dissect what to expect during the ad industry's biggest day of the year, including early themes emerging as brands begin to release their ads.

The Association of National Advertisers recently launched a probe of programmatic media buying, and unlike such efforts in the past, has hired an investigative firm to follow the money. Even so, ANA CEO Bob Liodice says the goal isn't to find wrongdoing or get the Justice Department involved. He also talks about signs of hope for industry social media regulation and better marketer-agency relations.

The head of marketing at the high-performance brand talks about athlete partnerships, a recent rebrand and the Super Bowl.

Testimonials from 'regulars' and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.

Rafik Lawendy shares plans for the newly acquired Planters brand.

Brian Povinelli, senior VP at the hotel chain, talks about Marriott's first NFT collection, how people are traveling, and what the omicron variant means for hospitality.

Danielle Brown discusses a new campaign for Pepperidge Farm's Milano brand.

Ad Age reporters break down our annual Marketers of the Year list, a ranking of 10 companies with business results driven by breakthrough advertising and smart strategic thinking. We dig into why each company made the list, which includes a few surprises.