Episode 176
SmileDirectClub's telehealth strategy
Ad Age Marketer's Brief · Ad Age
August 24, 202218m 16s
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Show Notes
John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.