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Accenture's marketing plan
Episode 164

Accenture's marketing plan

Ad Age Marketer's Brief · Ad Age Podcasts

June 1, 202228m 17s

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Show Notes

Accenture Chief Marketing and Communications Officer Jill Kramer on the rebranding of Accenture Interactive to Accenture Song. Jill also explains Accenture's metaverse consulting approach. And we get into why she thinks B2B marketing is more exciting than ever. Plus, we hear how she decluttered Accenture's marketing dept.