Episode 5
Purpose Marketing Hits and Misses Vol. 2
Ad Age Marketer's Brief · Ad Age
October 3, 202219m 57sbonus
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Show Notes
In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its "Dear Apple" watch ad. Plus, we discuss Patagonia's bold new move.