Episode 147
How the ANA plans to follow the money in programmatic
Ad Age Marketer's Brief · Ad Age
February 2, 202226m 46s
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Show Notes
The Association of National Advertisers recently launched a probe of programmatic media buying, and unlike such efforts in the past, has hired an investigative firm to follow the money. Even so, ANA CEO Bob Liodice says the goal isn't to find wrongdoing or get the Justice Department involved. He also talks about signs of hope for industry social media regulation and better marketer-agency relations.