Ad Age Marketer's Brief

The Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and the appetite he sees for future in-person events.

Neuro Insight's Pranav Yadav talks about what consumers really want to see in ads now and through the holidays.

Chris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included Doritos' "Crash the Super Bowl" and even a scary moment in a cage with a shark.

The VP of marketing at the nonprofit discusses the switch to virtual races and how NYRR is now beginning smaller in-person events

Domino's Pizza, like its smaller rivals, has grown substantially this year thanks in large part to people placing more orders during the coronavirus pandemic. In the second quarter, for example, Domino's U.S. same-store sales jumped 16.1 percent. Kate Trumbull, VP of advertising and Hispanic marketing at Domino's, discussed those topics and others during the Ad Age Next Food & Beverage Conference.

The CMO and co-founder of RV rental site Outdoorsy discusses consumer travel trends and how the Great American Roadtrip is still thriving, despite chillier temps.

Russell Barnett, managing director and chief marketing officer of My/Mo Mochi Ice Cream, joins the podcast to discuss the trajectory of the L.A.-based premium frozen novelty brand, which aims to exceed $300 million in annual retail sales in the next couple of years.

Brad Hiranaga, chief brand officer of General Mills North America, discusses how the company is meeting new demand for packaged food and using marketing to support racial justice.

Nicole Sander, VP of partnerships at Camp, talks about how new brand partnerships and out-of-store offerings are carrying the retailer into the holiday season.

From breakfast to snacking, the coronavirus pandemic has altered how people eat. Jen Bentz, chief client officer at Mintel, joins Marketer's Brief to discuss how trends in the food industry have evolved and what to expect going forward.

Paige Steers of real estate giant JLL discusses what trends, including working from home, curbside pick-up in malls, and new office safety, mean for real estate and the office of the future.

Sonic President Claudia San Pedro discusses the chain's updated look, new marketing featuring diners who aren't the Two Guys, and how its drive-in model has been a benefit during the pandemic.

Ad Age's Adrianne Pasquarelli, E.J. Schultz and Jessica Wohl discuss the 2020 lineup of America's Hottest Brands and look back at some of last year's picks.

Lisa Checchio, chief marketing officer of Wyndham Hotels & Resorts, discusses how the 20-brand company is responding to the pandemic, and what travel trends are here to stay.

Pernell Cezar, co-founder and CEO of BLK & Bold, discusses how the brand is working to keep up with demand due to rising interest in Black-owned businesses and people having more coffee at home during the pandemic.

Tim LeBel, Mars Wrigley's chief Halloween officer, joins Marketer's Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.

Anthony Marino, ThredUp's president, discusses resale trends, why brands are lining up to partner with the company, and how it feels about social media ads.

Greg Revelle, chief marketing officer of Kohl's, joins Marketer's Brief to discuss how the retailer is reopening its stores, why it's focusing on digital marketing, and how back-to-school will be different this year.

Tia Mattson, executive VP of enterprise marketing and communications, dishes on the National Restaurant Association's efforts to reinvigorate the dining out experience, including an upcoming campaign from The Richards Group.

Maryellis Bunn, co-founder and CEO, talks about the changes the Museum of Ice Cream made following the lockdowns and how the brand is participating in the protests for racial equality.

Chief Brand Officer Sarah Beddoe joins Marketer's Brief to discuss Main Event's shift to virtual events during the pandemic and how it is communicating changes such as socially-distant laser tag as it reopens.

Ad Age's E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are coming back. Plus, the latest on the chicken sandwich marketing wars.

Amy Errett, the founder and CEO of Madison Reed, discusses her company's swift rise in orders, getting products from Italy during the pandemic and how she is preparing for the future when customers return to salons.

Nick Street, VP of global integrated marketing at Vans, breaks down what the streetwear brand is doing, from donating shoelaces for face gear to collaborating with artists.

Richard Dickson, president and COO of Mattel, joins Marketer's Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles.

Fernando Machado, global chief marketing officer of Restaurant Brands International, discusses how brands such as Burger King have altered their marketing tactics due to COVID-19 and what they can take away from this moment.

In the latest episode of the Marketer's Brief Podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss how the pandemic is hitting industries like restaurants, retail and insurance, and in what ways brands are reacting. They also take a look at what lies ahead.

Cheryl Bachelder, one of Age Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the coronavirus pandemic.

Clayton Reid, CEO of travel marketing firm MMGY Global, talks about what travel brands should be doing now to handle the coronavirus pandemic and how to prepare for the future.

The co-owner and co-founder of the Alinea Group and founder and CEO of reservations system Tock joins Marketer's Brief to discuss how he helped his own restaurants and others pivot from high-end dining to to-go operations to stay afloat during the pandemic, and what he sees in the industry's future.

Consumer psychologist Kit Yarrow explains what messages will and won't work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.

An update on the latest marketing news surrounding the pandemic, including how coronavirus response ads from Guinness and Ford are being received. Ad Age's E.J. Schultz, Jessica Wohl and Adrianne Pasquarelli discuss that, plus a surprisingly optimistic ad spending forecast. We also take a look at how restaurants and retailers are handling the coronavirus crisis. Be sure to check out AdAge.com for our continuing coronavirus coverage.

Ad Age is closely following the impact novel coronavirus is having on marketers. In the latest episode of the Marketer's Brief podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss some of their latest findings. Be sure to check out AdAge.com for our continuing coronavirus coverage.

Mike Haracz joins Marketer's Brief to discuss his path toward becoming a chef, his tenure at McDonald's, promoting Wendy's breakfast, gaming, and his go-to spices.

Amanda Hesser, CEO of Food52, talks about how the company is expanding into new areas and how the brand's audience drives the business.

Jason Sorley, brand Director for whiskey at Diageo, on how Seagram's 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.

Proven Skincare uses artificial intelligence to create tailor-made products for individuals. Ming Zhao, the CEO and co-founder of the startup, joins Marketer's Brief to discuss why skin care is so trendy and how technology enters the equation.

Patty Trevino, senior VP of brand marketing at CKE Restaurants Holdings Inc., dishes on the new "Feed Your Happy" campaign from 72andSunny New York, which is working on Carl's Jr. and Hardee's again after a hiatus.

Hyatt is incorporating more wellness into its offerings for guests and employees. Mia Kyricos, the first global head of wellbeing at Hyatt, joins Marketer's Brief to discuss new partnerships and initiatives to enhance the brand.

TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.

Craig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.

Ad Age's Jessica Wohl, Jeanine Poggi and E.J. Schultz on the early trends emerging in advance of advertising's biggest day of the year.

How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer's Brief to discuss what he calls the brand's Super Bowl.

Laura Lashley, national education manager for Seedlip, which bills itself as the world's first non-alcoholic distilled spirits brand, talks about the brand's origins and its plans for Dry January.

We discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.

Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as "the curly fry in a world of regular fries," says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand's recent efforts and plans for 2020 on Marketer's Brief.

Pepsi's marketing VP Todd Kaplan talks about the decision to lean into the phrase "Is Pepsi OK," and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has planned for the Super Bowl.

Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week's holiday-themed pod.

Yin Rani, the new CEO of MilkPEP, joins Marketer's Brief to discuss how the milk marketing organization responds to an onslaught of non-dairy competition and how her prior roles at Campbell Soup and at agencies prepared her for the role.

Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what effect global warming might have on the ski season.