Episode 49
Anti-snob cocktail marketing
Ad Age Marketer's Brief · Ad Age's E.J. Schultz
February 26, 202024m 4s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Jason Sorley, brand Director for whiskey at Diageo, on how Seagram's 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.