Ad Age Marketer's Brief

Austin Leonard, head of sales for Sam's Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.

Applied Design's Brad Scott joins the Marketer's Brief podcast to talk about the challenges and benefits of including accessible elements in design

Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.

Malibu marketing VP Matt Foley talks about playing to the brand's strengths, including two remakes of 'Escape (The Pina Colada Song)'

Spin Master's new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what's ahead for the holiday season

Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.

Marketing Exec Kelly Colbert joins the Marketer's Brief to discuss the brand's recent 'Translators' campaign

Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo's, talks data and the crucial role of social media

Mattel exec on brand collabs, Barbiecore and future spinoffs

Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'

Carla Dunham joined the DTC brand earlier this year and is already making marketing changes

VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.

Chief Brand Officer Amy Smith talks about Toms' mental health awareness campaign and its Pride Month collection

Danone's VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs

New CMO Damon Burrell talks about Geico's marketing strategy amid insurance upheaval and why the gecko maintains his appeal

Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.

President Jamie Cygielman talks about reaching today's digitally savvy kids and their parents

Janique Helson, head of brand marketing at Volvo Car USA, on how women have not been equally portrayed in automotive marketing and what the brand has done to change that. Plus, she discusses Volvo's new approach to vehicle safety messaging.

Chief Marketing Officer DeLu Jackson on the brand's new creative platform, sports sponsorships and the new generation of home buyers

VP of Marketing Kate Boltin discusses the dairy co-op's growth strategy

Chief Brand Officer Laurie Lam on where e.l.f. has found success and what comes next

Dove Global Chief Marketing Officer Alessandro Manfredi talks about why the Campaign for Real Beauty works after all these years, because it's not trying to tack an unrelated cause onto the brand. And he describes his "hype allergic" approach to AI and other tech trends.

Surabhi Pokhriyal, Chief Digital Growth Officer of Church & Dwight, discusses her company's new take on the Chief Marketing Officer role and how it's looking to thrive during inflationary times by focusing on Arm & Hammer's value.

CMO Elliott Bundy on how the insurance and fintech player jump-started awareness

We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores ads from Volvo, Kraft as well as some transportation work. And more.

Lush's Chief Ethics Officer Brandi Halls discusses the challenges of corporate activism, and how the brand has navigated marketing without social media.

Group officer Masahiko Nakasuji talks about customer engagement, in-store events and sustainability

CMO Devika Mathrani talks about becoming a health care brand that goes beyond the doctor's office

Many marketers talk about purpose, but one company, PurposeBuiltBrands, actually put the word in its name three years ago. Part of that comes from the 60-year-old company's growing focus on eco-friendly products through its Green Gobbler brand. But the company, and the purpose, go beyond that as VP-Marketing Jon Ballante discusses in this podcast.

Super Bowl ad predictions and analysis from Ad Age Editor Jeanine Poggi, Chief Technology Reporter Garett Sloane and News Editor E.J. Schultz.

CMO Tim Hackbardt discusses a 'massively competitive' menu

We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M's Super Bowl stunt and a 'subvertising' move by climate activists that targets BMW and Toyota.

Former P&G CEO reflects on a new book about his former boss and mentor John Smale, including Smale's impact on global expansion, P&G's legendary collaboration with Walmart and the corporate diversity policy. Plus, he recalls how they bonded over their views on a really bad presentation by former P&G ad agency Y&R.

Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, data-driven organization.

Penny Brook, chief marketing and experience officer, talks about branding with purpose

CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse

Steven Grasse, founder of Quaker City Mercantile agency, on his unique approach to making and marketing booze.

Clorox Co. CMO Eric Schwartz talks about his company's bumpy journey from pandemic to inflationary price spikes and his own move from general management.

Executive Creative Director Mariota Essery discusses how DoorDash is elevating its marketing through Superette, its new in-house creative studio.

Purpose marketing expert Thomas Kolster breaks down a winning campaign from Mentos that involves raccoons and a couple losers from P&G and HSBC. Plus, how BrewDog crashed the World Cup.

Father-and-son advertising leaders Jo and Jordan Muse talk about the state of DE&I progress and future of multicultural marketing.

Sonic is synonymous with drive-thrus, but for its newest campaign the fast feeder takes a step away from the drive-thru, at least visually, as it plugs the crave-a-bility of its food. CMO Lori Abou Habib discusses the new approach, as well as what it is like to work for parent company Inspire Brands.

CMO Alex Griffin discusses On's marketing, its subscription shoe program and what's ahead in 2023

Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture

CMO Elizabeth Rutledge talks about new campaigns and cardholder perks

In this interview, Sean Riley, aka the chief executive dude, and Ryan Meegan, chief marketing officer, talk about secrets of their success, the unusual way they selected new agency Curiosity with help from former P&G executive Pete Carter, what it's like working with Mark Cuban, and why clogged sewer lines won't slow them down.

In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its "Dear Apple" watch ad. Plus, we discuss Patagonia's bold new move.

Melissa Waters talks about a new campaign and how the brand is educating workers and organizations

Brand exec talks about showing up in unexpected places and what the Serial podcast did for the brand

Bodybuilder-turned marketer Ryan Hughes joins the pod to talk about Ghost, a 6-year-old supplement brand that recently got into the energy drink business with help from Anheuser-Busch. Ghost takes a fun approach to the powder and energy drink sector, including with co-branded products via deals with Oreo, Sour Patch Kids and Warheads. Hughes also talks about the brand's move to take fans behind the curtain with a video series called Behind the Brand.