Episode 204
Dove CMO on making purpose work and avoiding AI hype
Ad Age Marketer's Brief · Ad Age
April 5, 202324m 7s
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Show Notes
Dove Global Chief Marketing Officer Alessandro Manfredi talks about why the Campaign for Real Beauty works after all these years, because it's not trying to tack an unrelated cause onto the brand. And he describes his "hype allergic" approach to AI and other tech trends.