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Sonic's marketing pivot
Episode 186

Sonic's marketing pivot

Ad Age Marketer's Brief · Ad Age

November 2, 202221m 47s

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Show Notes

Sonic is synonymous with drive-thrus, but for its newest campaign the fast feeder takes a step away from the drive-thru, at least visually, as it plugs the crave-a-bility of its food. CMO Lori Abou Habib discusses the new approach, as well as what it is like to work for parent company Inspire Brands.